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Show profile Hide profilePaul has always referred to his 25-year career as an extremely adventurous and diverse one. He has spent years engaging with world leaders and policy makers and participated in the rise of some of South Africa's most iconic brands that have become market leaders today. A journey that started at Sun International in 1990.
Along the journey, many momentous highlights and milestones shaped the way Paul approaches PR today. Some of these milestones include being at the forefront of entertainment sponsorship in SA when the Tobacco Act came into governance; being lead consultant for the sponsorship syllabus for the University of Johannesburg; being at the forefront of CRM when loyalty plans were introduced to SA; then again at the dawn of legal gaming as Tsogo Sun was awarded the Monte Casino licence. Most notoriously, conceptualising and launching the very first-ever digital model search competition in the world as a tactical campaign for a global cosmetics brand - an accomplishment recognised and adopted by the market leader at the time, Yahoo.
Obtaining a 360 degree perspective, Paul also spent a five-year period as a senior member of the media landscape. For three years Paul was at the helm of one of SA's biggest lifestyle titles in the consumer sector as well as other significant custom titles. Two years were also devoted to broadcasting.
A successful career spanning 25 years also encompasses unforgettable experiences - such as dining with captains of industry and consulting with legends. But most memorable has been sharing spaces and engaging with creative talents and experts in all sectors and disciplines - from hospitality, architecture, sports, and culinary to authors, trend-spotters, strategists and mavericks.
Today, Paul is still driven by his passion for PR and consumer engagement, with a focus on unpacking and understanding the current consumer shift and what drives the post-demographic consumer to successful engagement and product trial.
Paul has always referred to his 25-year career as an extremely adventurous and diverse one. He has spent years engaging with world leaders and policy makers and participated in the rise of some of South Africa's most iconic brands that have become market leaders today. A journey that started at Sun International in 1990.
Along the journey, many momentous highlights and milestones shaped the way Paul approaches PR today. Some of these milestones include being at the forefront of entertainment sponsorship in SA when the Tobacco Act came into governance; being lead consultant for the sponsorship syllabus for the University of Johannesburg; being at the forefront of CRM when loyalty plans were introduced to SA; then again at the dawn of legal gaming as Tsogo Sun was awarded the Monte Casino licence. Most notoriously, conceptualising and launching the very first-ever digital model search competition in the world as a tactical campaign for a global cosmetics brand - an accomplishment recognised and adopted by the market leader at the time, Yahoo.
Obtaining a 360 degree perspective, Paul also spent a five-year period as a senior member of the media landscape. For three years Paul was at the helm of one of SA's biggest lifestyle titles in the consumer sector as well as other significant custom titles. Two years were also devoted to broadcasting.
A successful career spanning 25 years also encompasses unforgettable experiences - such as dining with captains of industry and consulting with legends. But most memorable has been sharing spaces and engaging with creative talents and experts in all sectors and disciplines - from hospitality, architecture, sports, and culinary to authors, trend-spotters, strategists and mavericks.
Today, Paul is still driven by his passion for PR and consumer engagement, with a focus on unpacking and understanding the current consumer shift and what drives the post-demographic consumer to successful engagement and product trial.
