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Marketing Achievement Awards finalists announced

The finalists for the inaugural Marketing Achievement Awards (MAA) have been revealed and the winners will be announced at a prestigious gala dinner on 27 June 2019 at the Sun City Superbowl.

The awards – to be held annually to set a new benchmark for the industry – celebrate the best of the best in South African marketing and aims to future-proof the sector and raise the bar for local marketers.

A panel of judges, who are all seasoned and highly respected marketing professionals, carefully considered the self-nominated entries based on well-considered criteria, and the following brands were shortlisted for specific campaigns and categories.

BrandAgency
AB InBev for Castle Lager #SmashTheLabelOgilvy SA
AB InBev for Carling Black Label #NoExcuses Soccer Song For ChangeOgilvy SA
Agrinet for Beyond Agriculture
Anglo American for Makarapa CityOgilvy SA
Audi for Audi ProteasLevergy
Aurecon for Aurecon Visual Contracts
AVBOB for The AVBOB Poetry ProjectBRAND et al
Cadbury for Remarkable RegiftOgilvy SA
Edcon for JET #JETLOVEYOURSELFJoe Public
Edcon for JET MannyJoe Public
FNB for It Takes a Bank that Does More to Help your FamilyBrandTruth
FNB for Springboks from Grassroots to GreatnessBrandTruth
Innovative Solutions Group for Innovative Staffing SolutionsPR Worx
Investec for The Art of InvestecOgilvy SA
Kimberly-Clark South Africa for Huggies - The World’s Most Innovative Product DemoOgilvy SA
MARS for Royco - Let’s Eat with SiphokaziMediaCom
MINI for Creative ClubJohn Brown
Nando's for #rightmynameM&C Saatchi Abel
Nando's for PERi-FarmsSunshinegun
Nando’s for 30th Birthday BashSunshinegun
Nando’s for Grillers’ ChallengeSunshinegun
New Balance for New Balance ProteasLevergy
P&G for Ariel, making the impossible, possible.MediaCom
P&G for Gillette Venus #MovesLikeNoOtherMediaCom
Pernod Ricard for Sun Met presented by G.H. MummPlaymakers
Pick n Pay for Fresh ContentJohn Brown
Pick n Pay for Glass Act SeriesJohn Brown
Road Accident Fund #AlwaysRememberFlow Communications
Sasol for #LimitlessLevergy
Suzuki Motor Corporation for Suzuki InboundPenquin
The Merck Group for Merck Consumer Health NeorobionOgilvy SA
Toyota for Toyota Rush - Live That Rush LifeFCB Johannesburg
Volkswagen SA for The People’s CarOgilvy SA
Yoco for Yoco: For the Sales


The finalists for the Marketer of the Year category, in which marketers are to be nominated by their industry peers, are yet to be announced.

“We were very impressed with the calibre of entries and the judges had a tough job selecting these finalists,” says MAA council chairperson Yvonne Johnston. “Selecting the winners will prove even more challenging as we are determined to follow a rigorous and methodologically robust adjudication process to ensure that we showcase South Africa’s finest talent.

“We have in our midst world-class marketers and campaigns that are competitive in terms of innovation and effectiveness on a global level. It is time that we start celebrating the brilliant minds behind these campaigns.”

She adds that strategy lies at the core of successful marketing. “The planning that comes before the creative process is an art and a science – getting this right is essential for a campaign to achieve business results.

“These awards are by marketers and for marketers, but we recognise that executing a winning campaign involves a collaborative process with the right partners. The awards event is, therefore, open to the wider marketing industry and agencies.”

The celebrations will kick off at Sun City with a networking welcome cocktail party on the evening of 26 June, followed by the Marketing Achievement Summit on 27 June before the much-awaited ceremony in the evening.

The Marketing Achievement Summit, with the theme “Future-proofing marketing” will explore marketing strategy, key issues and imperatives.

Some of the questions being asked at the summit include:
  • Is the strategic importance and contribution of marketing to business performance eroding over time?
  • What are the “new rules of engagement” for future marketing and communications
  • How do you build a brand across Africa’s diverse countries?
  • Are South African companies innovating, or are they going to be disrupted?
  • Can marketing reshape our nation’s destiny?
Don’t miss the opportunity to join the conversation and make history at the country’s premier networking event for marketers, where you and your team will rub shoulders with some of the country’s leading industry professionals. Click here to reserve your spot and to download the programme.

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Marketing Achievement Summit
The MAA, Awards and Summit, celebrate excellence in the science and art of marketing. The awards recognise and reward successful marketing initiatives and thought leadership in the SA Marketing Industry.
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