First African Casino Marketing Forum

Paula Raubenheimer

With programmatic buying increasingly becoming a part of the marketing mix, Paula Raubenheimer, MD of SouthernX, will introduce the subject and its benefits to delegates. As the casino and gaming industry is data driven, delegates will benefit from understanding the fundamentals of programmatic buying and how it can be included within their marketing strategies. Her presentation will discuss how programmatic buying provides a customised, brand safe platform that allows both the publishers and buyers to intelligently and safely sell and buy inventory.

“The theme for this years’ forum, ‘When technology meets marketing’, is a perfect platform for delegates to be introduced to programmatic buying,” says Raubenheimer. “All marketers should have programmatic buying on their radar and within their marketing mix, so I look forward to showcasing the power of programmatic buying at the forum.”

The conference will offer a series of sessions that include panel discussions, speaker sessions, a World Café, a big data masterclass lead by GS Jackson, partner and director of Data Science for Biscovery (Hong Kong) and a digital marketing workshop led by Nic van den Bergh, joint MD of NMP Agency.

For more information about the conference, email moc.lanoitanretni-sutneve@ofni.