Programmatic buying | Bizcommunity

Programmatic buying | Bizcommunity

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Source: © 123rf The IAS Media Assurance Masterclass series, in partnership with Media Marketing Compliance (MMC), continues its four-part masterclass series with a deep dive into programmatic media, exposing inefficiencies and shedding light on the challenges and solutions facing advertisers today

Marketing & Media

IAS Media Assurance Masterclass Series spotlights Programmatic Media

24 Apr 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

Marketing

#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

Melanie Campbell, Issued by RAPT Creative Agency 13 Jan 2025

2024: Programmatic advertising becomes the new standard in digital OOH

OOH

2024: Programmatic advertising becomes the new standard in digital OOH

Issued by Blue Label Media 30 Oct 2024

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

OOH

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

Issued by JcDecaux 8 Jul 2024

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers

OOH

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers

Issued by Provantage 5 Mar 2024

JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa

OOH

JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa

Issued by JCDecaux 30 Nov 2023

Data-driven creative. The secret sauce to driving conversions in Q4 and beyond

Marketing

Data-driven creative. The secret sauce to driving conversions in Q4 and beyond

Issued by Incubeta 26 Sep 2023

Digital

Time to bring back the passion in digital marketing

Mark Botha 7 Aug 2023

Static vs digital: When it comes to outdoor media, both can play a role in your media strategy

OOH

Static vs digital: When it comes to outdoor media, both can play a role in your media strategy

Mali Motsumi-Garrido, Issued by Tractor Outdoor 25 Jul 2023

Ruchelle Mouton is the new head of group marketing and services at Tractor Outdoor. Source: Supplied.

OOH

#Newsmaker: Ruchelle Mouton talks new head of group marketing & services role at Tractor Outdoor

Karabo Ledwaba 19 Apr 2023

Ben Harris, Tractor Outdoor MD. Source: Supplied.

Advertising

#BizTrends2023: Out of home media will shine, says Tractor Outdoor MD

Ben Harris 9 Jan 2023

Image supplied: The new Remax DOOH campaign at the V&A Waterfront

OOH

Anamorphic programmatic DOOH campaign comes to the V&A Waterfront

22 Nov 2022

OOH

Hivestack partners with PHD Media for DOOH in South Africa

10 Aug 2022

Location, location, location: Everything you need to know about location-based advertising

OOH

Location, location, location: Everything you need to know about location-based advertising

Issued by Tractor Outdoor 14 Mar 2022

Source: © Provantege Financial services giant Old Mutual's massive building wrap on a strategic OOH site in the heart of the capital city of Accra, Ghana

OOH

Unlocking the potential of Out of Home in Africa

Danette Breitenbach 9 Feb 2022

OOH trends forecast: Experts share 3 things we can expect to see in 2022

OOH

OOH trends forecast: Experts share 3 things we can expect to see in 2022

Issued by Tractor Outdoor 31 Jan 2022

SA's digital agencies target offshore outsourcing as growth opportunity

Digital

SA's digital agencies target offshore outsourcing as growth opportunity

Carli Gey van Pittius 9 Nov 2021

The reliance on social media is a lifeline for many

Social Media

The reliance on social media is a lifeline for many

Shaheer Lala 1 Nov 2021

Tractor Outdoor announces partnership with Hivestack in South Africa

OOH

Tractor Outdoor announces partnership with Hivestack in South Africa

Issued by Tractor Outdoor 19 Aug 2021

Insourcing: Appreciate the up and downside before you take action

Marketing

Insourcing: Appreciate the up and downside before you take action

Issued by Advertising Media Forum 5 May 2021

Programmatic advertising in Africa - a friend or foe?

Advertising

Programmatic advertising in Africa - a friend or foe?

Musa Kalenga & Samuel Segun 11 Feb 2021

#BehindtheMask: Till Hohmann, CCO at Geometry EMEA

Behind the Selfie

#BehindtheMask: Till Hohmann, CCO at Geometry EMEA

Jessica Tennant 4 Nov 2020

Image supplied by OMC.

OOH

OMC releases its latest Road data

23 Oct 2020

Tractor Outdoor unlocks the potential of a DOOH programmatic buy in new Mini campaign

OOH

Tractor Outdoor unlocks the potential of a DOOH programmatic buy in new Mini campaign

Issued by Tractor Outdoor 15 Oct 2020

Image source: Gallo/Getty Images.

Research

The next wave of programmatic will be driven by quality environments [report]

9 Dec 2019

Personalised programmatic advertising

Advertising

Personalised programmatic advertising

Issued by Dentsu 11 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

Marketing

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Media

Disney conludes global media review, awards Publicis Groupe, Omnicom majority of the account

15 Oct 2019

Image credit: Aaron Sebastian on Unsplash.

Advertising

Is it premium versus programmatic or premium and programmatic?

Mark Botha 29 Jul 2019

Ad Tech Masterclass in Nigeria.

Advertising

Creating a brand safe environment for advertisers in Africa

Louise Marsland 11 Jul 2019

Ads24 Food for Thought 2019 debates robots vs humans

Events & Conferencing

Ads24 Food for Thought 2019 debates robots vs humans

Jessica Tennant 6 Jun 2019

Taking it outside

OOH

Taking it outside

Issued by Dentsu 16 May 2019

Nigerian publishers gear up for digital transformation

Advertising

Nigerian publishers gear up for digital transformation

Issued by 365 Digital 13 May 2019

The only thing automatic ad buying needs now is the human touch

Advertising

The only thing automatic ad buying needs now is the human touch

Warren Ravinsky 8 Apr 2019

365 Digital inks exclusive deal with Punch Nigeria

Digital

365 Digital inks exclusive deal with Punch Nigeria

Jethro Fitz-Patrick, Issued by 365 Digital 28 Feb 2019

Kantar unveils predictions for the 2019 media landscape

Media

Kantar unveils predictions for the 2019 media landscape

Issued by Kantar 5 Dec 2018

Branding

Brand safety: It's about more than fake news

Neil Pursey 22 Nov 2018

"Smashing deadlines and creating amazing work!"

Behind the Selfie

#BehindtheSelfie with... Abigail van Zyl

Leigh Andrews 1 Aug 2018

The Performix staff. Image supplied.

Digital

Saatchi & Saatchi Synergize will now be known as Performics South Africa

24 Jul 2018

Warc's Global Ad Trends report focus on search advertising

Research

Warc's Global Ad Trends report focus on search advertising

31 May 2018