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ESG Interview South Africa

John Perlman, SA soccer's real hero

When John Perlman was presenter of the AM Live show on SAfm, it was one of the most hard-hitting and influential radio programmes in the country. His famous run-in with the broadcaster's politburo left him weary of political games, so he founded an NGO. Now the one-time cynic is a full-time believer.
Kevin Bloom
Kevin Bloom

Around the time of the 2006 FIFA World Cup in Germany, veteran journalist Perlman started to think about where he'd be and what he'd be doing when the 2010 World Cup arrived in South Africa. A lifelong football enthusiast, he knew his profession would give him the opportunity to get close to the players and the intrigue - but he was wary of coming at the tournament from the position of the cynic.

He wanted to do something that had "social benefit" (a tough thing for a journalist to acknowledge, but there you have it), and he followed his instincts. By October 2007 Perlman had officially launched the Dreamfields Project, a section 21 company that places "resources for playing soccer" in South Africa's townships and rural areas.

"This is all a bit of a revelation for me," Perlman says, during an interview with The Daily Maverick at the Dreamfields offices in Diagonal Street. "There's a lot around the world cup that you can get pissed off and sceptical about. I value scepticism, I think it's important, but I just didn't want that attitude with this world cup."

Continue reading the full story on www.thedailymaverick.co.za.

Source: Daily Maverick

Daily Maverick is a unique blend of news, information, analysis and opinion delivered from our newsrooms in Cape Town and Johannesburg, South Africa. There are many ways to describe exactly what we do (and for the price of a cup of coffee we’re capable of talking your ears off about it), but the best way to understand the end result is to experience it. Every part of Daily Maverick is free-to-air and no payment is required, although free registration is required for a small subset of functions and pages.

Daily Maverick is run by an independently owned, private company with no affiliation to any other media group (or political party or religious organisation.) Follow Daily Maverick on Twitter at @dailymaverick.

Go to: https://www.dailymaverick.co.za/

About Kevin Bloom

Kevin Bloom, associate editor of www.thedailymaverick.co.za, is an award-winning journalist, editor and author who has written for a wide array of South African and international publications. In his magazine career, he was the founding editor of The Media, editor-at-large of Maverick and joint editor of Empire. Email him at az.oc.kcirevamyliadeht@nivek.
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