A quick-ish guide to the SA digital agency landscape

AquaOnline was gobbled up by WPP, Trigger went to Aegis, Prezence to Primedia, and Amorphous to Avusa. A little more recently, half of Gloo was purchased by Kagiso Media.

The recession then put the brakes on the consolidation, but if rumours are to be believed, the whole show is back on. Traditional agencies, scared of being marginalised and made irrelevant by the explosion of digital marketing, are on the acquisition trail once more. Deals are being discussed and mooted and debated. So it's about to become even harder to understand who's who in the zoo.

Thus I bring you a brief and incomplete list of the who's who of the digital agency landscape in South Africa. I stress these are the businesses I know and am aware of, and this is by no means a comprehensive list.

Continue reading the full story on www.memeburn.com.