The City of Cape Town has launched a marketing magazine to put the mother city on the international map.
The magazine was launched on Wednesday. Source: Karabo Ledwaba.
This is Cape Town was officially launched on Wednesday by Mayoral Committee Member for economic growth James Vos.
Months of work
“This magazine was in the works many months ago. It spotlights all the unique features that makes Cape Town a city of choice," he said.
Edited by Wendy Van der Byl, the first edition features content from contributors: Cape Town City Ballet, Cape Philharmonic Orchestra, Cape Town Opera, Cape Town Fashion Council, City of Cape Town, Department of Energy, Department of Enterprise and Investment, Department of Arts and Culture, Destination Marketing Unit, Invest Cape Town, City Hall and Cape Town Tourism.
He added: “The idea with this magazine, which is the brainchild of the marketing team, is to inspire people from key source markets with authentic, valuable and unique stories that reveal the people, places and products of Cape Town. We are showing the world what this City brings to the world of arts and culture, design, sustainable energy, fashion, education, adventure and so much more.”
Vos said the magazine is funded by his department and hopes it will be published annually.
“There will definitely be a volume two and if I have it my way there will be more because there are trends, there are new markets emerging, there is so much happening in the Cape Town economic landscape. To stay current and relevant there needs to be future editions.”
He said the magazine will be available at airport lounges in South Africa, passengers on Kenya Airways will also have access to it after the city signed an agreement with the city of Nairobi during a trade mission.
“We will also take this magazine to international platforms like the world travel market in London and the world travel market Africa. This will also be accessible online through a qr code that can also be downloaded online.”
Vos said ultimately the magazine is part of a plan to drive more visitors and investors to the City.
“I am confident that with all the things we are doing it will boost our numbers over the long term,” he said.