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Joe Public 3 days



There are hundreds of companies out there today that have spent literally millions on high-tech CRM systems - and never used them to their full potential. It always surprises me to hear that so few businesses and SMEs implement strategies to make their customers feel good.
Money spent on CRM is wasted unless your company can effectively use the systems properly to ensure that your customers have positive experiences, and also feel that they are getting good value when they do business with you. When that CRM information system is also used to analyse and implement strategies and tactics for customer retention, for cross- and up-sales, and to mobilise the power of word-of-mouth and referrals, then you will have an unbeatable competitive edge.
So, what can you do to make sure that your CRM system helps rather than hinders your relationships with customers? Here are some tips:
If businesses could put themselves in their customers' shoes when they implement new CRM systems, and use them to add value rather than save money and improve efficiency, customer loyalty and delight will improve dramatically.