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So, how does it work?

Using a major metropolitan population representative sample of people aged 16 and older, Dashboard is able to answer many types of questions. Some typical questions are:
-- How big is my market?
-- Who are my brand users?
-- Was my new advert seen or heard?
-- What is the public opinion about an issue?

This innovative data collection method is set to revolutionise marketers' ability to make decisions with almost real-time information. Publishers can get a real handle on public opinion, no longer relying on self-selection polling which has no validity.