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Marketing Strategist Cape Town
Junior Research Co- Ordinator Cape Town

Need research results today?

Dashboard launches the first ever continuous panel that answers research questions using SMS technology. Fast, accurate results are now available more cost effectively than traditional methods.

26 May 2004

So, how does it work?

Using a major metropolitan population representative sample of people aged 16 and older, Dashboard is able to answer many types of questions. Some typical questions are:
-- How big is my market?
-- Who are my brand users?
-- Was my new advert seen or heard?
-- What is the public opinion about an issue?

This innovative data collection method is set to revolutionise marketers' ability to make decisions with almost real-time information. Publishers can get a real handle on public opinion, no longer relying on self-selection polling which has no validity.

Editorial contact

Dashboard Research