[Biz Online Insights] News consumption

The survey was carried out by Panel Services Africa on their premium online research panel, TellUsAboutIt, comprising 40,000 registered online users.

Who better to ask then, to glean insights into what the country really thinks about big news events?

© Elena Elisseeva – 123RF.com

Our question this week was on the South African online population's news consumption habits and whether they check their favourite news sources more frequently when something big keeps making local headlines.

Radio and TV came out tops as news sources consulted first thing in the morning, with social media, websites and TV leading the pack of news sources consulted throughout the day.

You can browse the results in the following SlideShare, which shows the 300 targeted responses, with additional quota control of sample according to age group, gender and province summary, in order to be nationally representative of the general South African adult online population:

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