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Evaluating PR activities
PR-Net, Brian Berkman's peer network for communications professionals, will be hosting Donavan Neale-May CEO of Global Fluency and the Executive Director of the CMO Council of Chief Marketing Officers at the Cape Town chapter this month.
Neale-May, a South African citizen who has been living in the USA for 28 years, is considered an expert in Marketing Performance Measurement (MPM).
Berkman says: "Donovan's last talk about competitive PR where part of the strategy is to debunk the claims the competition make in public really threw the cat among the pigeons. His talk about MPM, essentially how to evaluate PR activities, will no doubt do the same thing, especially considering the discussion PRISA and Bizcommunity hosted in Johannesburg recently."
The meeting will at 5pm on 26 July at the Wild Fig Restaurant in Observatory.
To book email . The fee is R50 and snacks will be served.
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