Crisis Communication Conference

21 Sep 2003

Crisis Communication is not "nice to have" PR strategy, but an essential for business continuity, organisational effectiveness and survival, according to Marcus Evans Conferences which hosts a Crisis Communication Conference next month.

Crisis Communication Conference: 7 - 9 October 2003, Park Hyatt Hotel, Rosebank, Johannesburg

The following topics will be covered:

The anatomy of crisis management.

Crisis Communication and Ethics - Best Bedfellows.

Building a crisis management plan.

Risk communication and how to deal with the media.

Identifying and managing the risk - analysis, assessment and scenario planning.

There is no doubt that the very nature of business in 2003 is fraught with risk and the potential for disruption. Companies are required to have undertaken a risk assessment and to have taken reasonable steps for the mitigation of such risk. Part of this responsibility entails ensuring that companies have Crisis Communication strategies / policies / plans in place to manage threats, actual crisis and communicate appropriately with stakeholders.

If these crises are not handled correctly, they can lead to the downfall of a company or, at minimum, seriously affect public opinion and as a result, public spend.

The Crisis Communication and Management Conference offers solutions to your organisation in preparing and meeting the challenges of a crisis in the 21st century.

Speakers include: Vukani Magubane, Division Director Communications, Coca-Cola Southern East Africa; Rich Mkhondo, Executive Manager, SAA; Chris Cobb, National Risk Manager, McDonalds; Thandi Davids, Executive Officer, World Parks Congress 2003; and Deon Binneman, Speaker, Trainer & Consultant, CEO & President, Repucomm.

To book, email: or view the programme at www.marcusevanssa.com.