Crisis Communication Conference
Crisis Communication is not "nice to have" PR strategy, but an essential for business continuity, organisational effectiveness and survival, according to Marcus Evans Conferences which hosts a Crisis Communication Conference next month.
Crisis Communication Conference: 7 - 9 October 2003, Park Hyatt Hotel, Rosebank, Johannesburg
The following topics will be covered:
The anatomy of crisis management.
Crisis Communication and Ethics - Best Bedfellows.
Building a crisis management plan.
Risk communication and how to deal with the media.
Identifying and managing the risk - analysis, assessment and scenario planning.There is no doubt that the very nature of business in 2003 is fraught with risk and the potential for disruption. Companies are required to have undertaken a risk assessment and to have taken reasonable steps for the mitigation of such risk. Part of this responsibility entails ensuring that companies have Crisis Communication strategies / policies / plans in place to manage threats, actual crisis and communicate appropriately with stakeholders.
If these crises are not handled correctly, they can lead to the downfall of a company or, at minimum, seriously affect public opinion and as a result, public spend.
The Crisis Communication and Management Conference offers solutions to your organisation in preparing and meeting the challenges of a crisis in the 21st century.
Speakers include: Vukani Magubane, Division Director Communications, Coca-Cola Southern East Africa; Rich Mkhondo, Executive Manager, SAA; Chris Cobb, National Risk Manager, McDonalds; Thandi Davids, Executive Officer, World Parks Congress 2003; and Deon Binneman, Speaker, Trainer & Consultant, CEO & President, Repucomm.
To book, email: or view the programme at www.marcusevanssa.com.
