Using PR to build broad brand awareness for Vox among both B2B and B2C audiences
With new technology, services and solutions, Vox needs to continually highlight offerings, primarily to their B2B customers. With the pandemic, consumer and business needs changed dramatically with work from home becoming a reality. New solutions and offerings had to be highlighted to assist business and consumers with the new norm.
In order to reach these objectives, DUO continued the focus on quality thought leadership content being created to ensure Vox’s solutions and services are top of mind and to secure interviews for the CEO and key spokespeople.
Over the 12-month period, 236 pieces of coverage were generated, with 20 published articles per month on average. The majority of coverage appeared in technology media, followed by business & finance, consumer, verticals, SME, channel and general news. Coverage potentially reached over 10.7 million people based on the daily, weekly or monthly circulation for print publications and listeners for podcasts and a 7.7x ROI was achieved.
Over the 12-month period, key coverage was secured with Sunday Times, Netwerk24, IOL, Brainstorm, Finweek, BusinessTech, HTXT, Die Burger, Beeld, Business Day, SABC, Cape Talk, Radio 702, eNCA. Media interviews were secured for Vox spokespeople with eNCA, Radio 702, Finweek, Sunday Times, Chai FM.
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