US survey finds easy returns makes for happy consumers

The 2007 U.S. holiday shopping season is in full force, but according to the fifth annual consumer returns survey commissioned by Newgistics, Inc. and conducted by Harris Interactive®, it is clear that the retailers that provide a hassle-free returns process will be the ones that win the battle for the consumer. This year, nine out of 10 direct shoppers(1) (90%) cited a convenient returns policy as very important, important or somewhat important to encouraging them to shop with a new or unknown online or catalogue retailer, a statistic which has held true since 2005.

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