Digital entrepreneurship, how ESP's can help

According to Hubspot.com, 78% of all internet users conduct their consumer research online. The service of a reliable email service provider (ESP) allows businesses to tap into this vast market of online dwellers.

The thing is, not all of us are able to take full advantage of the digital realm, because we sometimes lack the know-how to build a site or design a package that can be sold and distributed. This is where certain ESP's have opened up the market and offer their own services for reselling. Being able to pair your expertise with that of an ESP, simply put, makes for a viable business opportunity that can be moulded into a personalised product.

Three benefits of reselling the services of an ESP

New and increased revenue:
If the boom in digital marketing is anything to go by, then reselling the services of an ESP can prove to be of great financial benefit. More and more businesses are looking to email marketing in order to expand their customer base, while keeping budgets under control. This makes the role of an ESP or affiliate ever more vital in terms of economic gain.

Integrated design with functional API:
Being able to replicate your own branding and design onto an already functional and effective framework frees up your time to focus on what's most important to you, getting down to business. Look at it as a head start in the world of fast-paced mobile and email marketing. Digital brands move at incredible speeds and are able to adapt to macro-environmental changes relatively quickly; so integrating with a well put together API and having full access to its functionality is essential.

Tracking tools to quantify ROI:
Reselling the services of an ESP is all well and good, but if you're not able to quantify your return on investment (ROI) there really is no point in such an undertaking in the first place. The services offered by email service providers who offer a reseller package should also include tools to help track your progress and identify areas of greater vs lesser success. This way you are able to streamline your service and engage your clients confidently.

Taking advantage of the progress made within the digital marketing environment is essential in order to leverage your skills and services to the increasing number of people interacting on this medium. 91% of email users have unsubscribed from a company email they previously opted in to, according to Hubspot. Making use of the services of a reliable ESP ensures that your marketing material hits home and finds an active, interested audience; so too does reselling the services of that same ESP.