IMEDIAT software delivers Nashua Mobile messages

Nashua Mobile, South Africa's largest independent cellular solutions provider, has chosen IMEDIAT, a specialised digital display product from Omega Media-Wave Systems, to centrally manage and control visual presentations screened at its outlets nationwide.

Digital signage has traditionally been an expensive way of conveying a message, but with technological convergence and the lower cost of hardware, companies are discovering the practical and effective use of digital displays as an alternate and efficient marketing medium.

Nashua Mobile opted for IMEDIAT as an effective platform for displaying partner and supplier news, new product information and their range of services, from Least Cost Routing to Layer One and Blackberry, to captive audiences in their outlets. In-store purchasing decisions will be prompted by screening the latest specials, promotions and adverts.

The system is equally effective for internal communication and can be extended to inform dealers and franchises of new promotions, upcoming events and incentives.

"We were thrilled when Nashua Mobile opted for our solution as part of their communication mix. The product's ease of use, great flexibility, manageability and ability to adapt almost 'IMEDIATly' to customers' needs makes it even more relevant to Nashua, owing to their constant change and flow of information," said Phillip Austin, Sales Director for Omega Media-Wave Systems.