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It's almost Nomadic Marketing time again
Nomadic Marketing - run by Dave Duarte, director of the UCT Graduate School of Business (GSB), returns to Johannesburg and Cape Town in May 2010. The course focuses on Internet and mobile marketing strategies, augmented reality, location-based targeting of consumers, engaging in blogs and social networks, branding across multiple media channels, and measuring the efficacy of online and mobile campaigns.
Duarte adds that what is promising about social media in South Africa is the use of mobile phones to participate in social networks. “A significant proportion of the 2.6 million Facebook users in South Africa access it with their mobile phones, but local social-media player MXit is larger still with over 9 million local users,” he said.
Top professionals share insights
The GSB course, which stays up-to-date with the latest technological developments, is kept vibrant and practical through the involvement of industry professionals who share their insights gained from not only great success in the digital world, but occasionally, failure too.
Khaya Dlanga, strategic creative planner at advertising agency Metropolitan Republic and winner of numerous Loerie and Cannes Gold awards, will be joining Duarte in Johannesburg as one of these guest lecturers on the programme. He believes that South Africans have reached the point where they are no longer afraid to express their views online.
Sam Wilson, the editor-in-chief of the Women's Lifestyle brands at Media 24.com, guest lecturing in Cape Town, echoes this sentiment and will be sharing the insights that she has gained from nurturing a passionate women's community using an editorial style that makes the most of online participation culture.
For details on Nomadic Marketing, contact Mario Pearce on tel +27 (0)21 406 1268 or SMS ‘Nomadic' to 31497, or go to www.technomadicmarkets.com.
