2009 MIPTV Content 360 winners

The eight winners were chosen from 21 short-listed producers and creators across the competition's seven categories by digital commissioners from Content 360's partners: the BBC, the Korea Communications Commission (KCC), the National Film Board of Canada (NFB), OgilvyInteractive Worldwide and MSN.

BBC: Engaging Teens Locally

Project name: THE WEIRDEST
Sébastien Rouzé
Wakeup Pictures- Spain

KCC: Interactive Educational formats for Cross-Media

Project name: CAREER COACHING CLINIC
Harry Lee
Telston - South Korea

Project name: TURNING TEACHERS INTO GREAT EDU-KLOSEUP CREATORS
Jung Won Lee
Everyshow - South Korea

OgilvyInteractive: Engaging with women through branded content for Unilever

Project name: ME+
Rebecca Murdoch & John Paul Li
Independent - UK

BBC: TV Entertainment over Broadband

Project name: CHALK AND CHEESE
David Eccles
Numiko - UK

BBC: Factual Content via your Mobile

Project name: THE GREAT BRITISH SUMMER HOLIDAY
Andy Glynne
Mosaic Films - UK

NFB: Interactive documentaries on Green Issues

Project name: HAND DRAWN EARTH
Kirsty Semple
Space Creatives - UK

MSN: Original Comedy for Multiple Platforms

Project name: KANGAROO COURT
Al Cox & Peter Way
Collective - UK

Merging content ideas and digital innovation, Content 360 is an international forum and competition at MIPTV which supports and stimulates the development of cross-media content creativity. The competition enables Internet and mobile producers, interactive agencies and digital designers to pitch directly their original ideas to leading broadcasters, agencies, and brands, meet the global TV industry and access financing opportunities.

It also is designed to provides an exclusive context for all media companies to advance their cross media strategies and to develop new ways to captivate and engage audiences across all digital platforms

For more, go to www.miptv.com/en-gb/content_360.cfm and www.mipworld.com.