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Pragmattica appointed as d6 Group's digital media partner

Pragmattica Pty Ltd, an independent consulting company focused on commercial monetisation strategies for digital media companies, has acquired a one-year contract with d6 Group. d6 is well known for their school communicator app between parents and teachers with over 800,000 monthly active users in South Africa.

Expansion is underway to provide services for closed community mobile apps in housing estates, churches and recreational clubs, such as sports clubs both locally and internationally. This allows for further revenue streams for d6 Group and opportunities for marketers to reach a highly targetable and engaged audience online. Pragmattica is contracted to explore and implement various monetisation strategies for d6 Group to increase overall revenues for the company.

“We are in the process of implementing programmatic solutions along with a comprehensive data management service to improve user performance and profitability for the company as a whole,” says Amanda Louw Bester, Founder of Pragmattica.

Pragmattica is also exploring various partnerships with media companies specialised in digital media ad sales for predominantly premium mobile in-app inventory. “We are in negotiations with some 3rd party demand providers and have successfully completed various technical integration tests with Google Ad Manager, and d6’s own proprietary ad tech which monetises on a cost per user model,” says Amanda. “The objective is to provide a solution that caters to the preferred buying model media agencies require, as well as d6 Group’s long-standing community marketers. d6 are generating over 35 million ad impressions monthly, which requires Pragmattica to explore various offerings not limited to CPM, CPC, Sponsorships, and Cost Per User buying models.”

“Given our customer revenue share initiative through d6 rewards, we aim to enable all communities to afford our products through various monetisation strategies. We are excited to work with Pragmattica in exploring and implementing new commercial opportunities to the group and our customers. With the understanding that SA’s digital advertising industry is more than ever before focused on performance, we are focused on providing quality data management solutions to enhance the audience targeting for marketers whilst improving the user experience within d6 management platforms and apps,” says Willem Kitshoff, CEO of d6 group.

Contact us at should you wish to partner or collaborate with Pragmattica and d6 Group.

About the Founder of Pragmattica

Amanda Louw Bester began her career 10 years ago at Primedia Online as a digital campaign manager. Within five years she headed up the African portfolio for a Singaporean ad network, was employee number one for two local programmatic media start-ups and played an incremental role in setting the foundations, strategies, and operations of the businesses in place. This is where her coaching and technical training of staff and clients grew.

Amanda has assisted companies in growing their client acquisitions and revenues within the first six months of start-up and has trained campaign managers, programmatic operations managers, publishers, and sales executives. Her passion for knowledge sharing and training lead her to found Pragmattica earlier this year.

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Read more: Primedia, Google