Is this a good time to go into media?

Today when someone comes to me and says they're thinking of going into media I should tell them to run the other way - as fast as they can... But I don't. Why? Because even with all the layoffs, cutbacks, lousy pay and possible loss of media freedom, I still can't imagine doing anything else that enthuses me so much.

Where else would I get to interview presidents, South African and international icons of politics, sport and entertainment? Even more importantly, write about the ordinary people of South Africa and their often amazing stories.

The big question

But the big question is can you earn a good living doing this today? A simple answer - not easily.

For me I've had to look at using my 25 years of experience in print, radio and television as a base to earn 'real money'. The type that corporates, not media houses, pay.

So what other areas are there for journalists to earn a living in a difficult media environment and how will people get to know you?

1. Become a blogger of note

Exactly the reason I wrote and you're reading this article - it gets my name out there. Write about something you're passionate about - food, travel, and cars - whatever you feel other people would enjoy reading about.

Don't write about your own social life but rather about interesting people and places. Then make sure you post your blogs on Facebook, Twitter, LinkedIn and get yourself noticed.

2. Write web content

Every company or organisation these days has a website - very few have good copy on them. Learn what it takes to write good online content and start by getting one client who will be so pleased with the effect you have on their site that they'll tell other people.

3. Freelance articles

Find a publication you relate to, come up with a topic they'll be interested in, research it and then send a short pitch to the features editor asking if they'd be interested. If you're any good and get a few articles published, your reputation and bank account will grow. Don't forget online as well as hard copy publications here.

4. Public relations

When I was studying journalism I took my then baby in his carry cot along with me to my part-time PR job. I worked for what was a very well-known but really badly run PR agency. I learnt a lot, mostly how not to do public relations which has in fact stood me in good stead over the years.

If you can write good releases you could be an asset - again freelance rather than on their payroll. A win-win situation.

5. Company newsletters

Again very few in-house or external newsletters have decent writers. Another avenue for extra income.

6. Editing reports

If you're sure you have superb editing skills then there's a real need for your talents.

Get off your bum and get out there!

That's what I always taught the young journalists I trained. Get away from your computer and go see what's happening out there. Become an entrepreneur - look for every opportunity to use your skills.

If you love people, life and finding out about the world and what makes people tick - then journalism is for you. If you want a 9-5 job with a fat paycheck then maybe look elsewhere...