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Good news for news industry - IFRA conference
DARMSTADT/PRAGUE: There is still good news for the news industry, according to IFRA, a worldwide research and service organisation for the news publishing industry. Top level executives and newsroom experts from 23 countries convened in Prague last week for the eighth International Newsroom Summit and, despite concerns about the future of the industry, IFRA reports that delegates enjoyed a positive and creative atmosphere.
Several speakers noted that the current crisis offers an opportunity that encourages publishing houses and newsrooms to undertake changes and stimulates creative thinking. We are experiencing the arrival of a new kind of mindset. Delegates heard stories of news publishers acting as motivators of their audiences and “injecting the newspaper into the society”, to quote keynote speaker Ravi Dhariwal, CEO publishing of Bennett Coleman, publisher of The Times of India, who spoke about the importance of the brand as one roof for all channels.
The conference provided an international programme under the lead of Reeta Meriläinen, (editor-in-chief, Helsingin Sanomat, Finland, and Dietmar Schantin (Newsplex director, IFRA, Germany).
Main topics of discussion included: how to master the new challenges in the newsroom organisation, workflows, integration, cost optimisation through joint newsrooms and outsourcing, human resource issues, cooperations with trade unions, multimedia training, new technologies for the newsroom and ways to implement them.
For more information about the eighth International Newsroom Summit and conference summaries, go to www.ifra.com/newsroomsummit.
