The survey seeks to provide an insight into the rates of payment currently being charged, and paid, by those in the industry.
To ensure that the information gleaned in the survey is as comprehensive as possible, Safrea is calling on all freelancers to participate by taking a few minutes to fill in the questionnaire.
Safrea chair Lynne Smit says that as the survey measures the rates that are charged by freelancers, the more people who take part in the survey, the more accurate a picture these rates will provide.
"Although the final results are not officially recommended rates, many clients use the annual Media Industry and Rates report to benchmark their rates," explained Smit.
Lead researcher Jude Mathurine said, “The survey, which has been running since 2016, helps identify trends in the freelance sector, as well as benchmark rates most often charged by freelance professionals.”
Mathurine, who lectures in the Media and Communication Department at Nelson Mandela University, says that the data also helps Safrea and its partners to support freelancers in the media and communication sector through professional development and advocacy.
"In addition to the annual review of freelance rates, this year's Survey will try to understand how freelancers have tried to stay afloat in a context where self-employed professionals have little protection and support from government," he said.
A record of 466 freelancers participated in the 2019/2020 study. That report found that:
2020 was a tough year for freelancers:
Why the research is valuable
Freelancers can use the results in this annual survey to benchmark their rates, lobby for better pay and working conditions, and better understand the state of their industry. As it looks at hard facts – rates that respondents have accepted in the past year – employers, media businesses and researchers also use the results extensively.
Since 2016, the survey has provided a service to the entire freelance profession – including journalists, script writers, photographers, videographers, illustrators, graphic designers, translators, editors and others.
The survey is open to freelance writers, photographers, graphic designers, videographers, PR professionals, journalists, voice-over artists, podcasters, translators and interpreters, copywriters and editors, among other media professionals.
As an incentive to take part, Safrea is offering respondents an opportunity to win one of two Safrea memberships. The survey closes on Friday 15 October 2021. To participate, go here.
The voluntary survey takes approximately 15 - 20 minutes to complete. For more information about the survey contact firstname.lastname@example.org.