Cadbury tells the tale of Peter Rabbit this Easter

For many of us, Flopsy, Mopsy, Cotton-Tail and Peter are familiar childhood favourites. We all immersed ourselves in the beautiful garden world created by Beatrix Potter in her famous books, and we were recently given the opportunity to bring this world to life on pack.

Coinciding with the release of the new ‘Peter Rabbit’ movie, Cadbury partnered with Sony to create a limited edition Astro-filled Easter egg for SA’s chocolate lovers. Using images from the show-reel, the Just Design Jhb team created a fun-filled pack that captures the imagination and reignites the widespread love for Peter Rabbit and his furry family.

Make the leap from storybook to big screen with us, as we revel in the glory of our adventurous bunny hero (and the glory of chocolate, of course!).

About Just Design

For over fifteen years, Just Design has proven time and again that good thinking leads to great creative. With a national footprint and accounts across Africa, Middle East and Europe, they are the strategic design and innovation partners for many blue-chip clients and global brands, and are one of South Africa’s leading Future’s, Strategy and Design agencies.