The sight of men in business suits sleeping on benches around Dubai is not something you see everyday. Yet that is exactly what you'll encounter at select locations around the city as part of Emirates' new advertising campaign to promote the frequency of its services to the UK.
It is Emirates' strength as a global carrier - with Dubai as its hub - that enables the airline to carry passengers between far-flung cities with just one stop in Dubai, rather than passengers needing to change airlines and have long delays at the airport. The UK is Emirates' biggest market.
The campaign also includes press, radio and online advertisements.
