Creative Circle awards points for Cannes

The points for Cannes Radio Lions and Titanium Lions (which the Creative Circle ExCo decided to award retrospectively in 2005) have finally been ratified. The Radio and Titanium Lions points have now been incorporated into the Cannes Results Table to give a final picture of SA agencies performance, measured by Creative Circle points for Cannes 2005.

26 Sep 2005

*Radio Lions will receive:*
G	S	B	SL
350	220	170	120

*Titanium Lions will receive:*
G	S	B	SL
300	200	150	100

If anyone wishes to know how these points allocations were arrived at, the mathematical machinations of the Creative Circle Awards Committee will gladly be revealed on receipt of an email request.

AGENCY	PPF G	PPF S	R G	M G	PPF B	R S	D/M B	R B	PPF SL	D/M/R SL	T SL	TOTAL
	500	350	350	280	225	220	180	170	150	120	100
TBWA Hunt Lascaris		1							16	6	1	3570
The Jupiter Drawing Room (South Africa)	2	1		1					6	1		2650
Net#Work BBDO		2					1		7	2		2170
Ogilvy								2	7	3		1750
Lowe Bull						1			9	1		1690
FCB SA						1			4	1		1230
KingJames			1						1	1		620
Saatchi & Saatchi									2	1		420
Grey Worldwide					1				1			375
Lobedo Leo Burnett				1								280
Herdbouys McCann										2		240
Berry Bush BBDO									1			150
DDB SA									1			150
JWT									1			150
Morris Jones									1			150
* Medicompete										1
* Cinevation										1

PPFG - Press, Poster & Film Gold

PPFS - Press, Poster & Film Silver

PPFB - Press, Poster Film Bronze

PPSL - Press, Poster, Film Shortlist

MG - Media Gold

DB - Direct Bronze

D/MF/R - Direct & Media, Radio Shortlist

T - Titanium Shortlist

*The Table only lists The Creative Circle members.

To avoid double counting of creativity points, the highest score only is recorded, i.e. If an ad wins a Lion - the shortlist is omitted.

To calculate Creative Circle Points - if a lion has been won for a campaign - the one ad will get the Gold/Silver/Bronze points, and the remainder get finalist points.