Saatchi & Saatchi goes the distance for Peugeot

The ad depicts a little boy desperately needing the bathroom, with a look of absolute anxiety on his face. "We have captured a look on his face that every parent can relate to and every adult can empathise with," says Rajesh Ranchod, Creative Director for Saatchi & Saatchi. "The message is simple - the 700km range of the Peugeot 206, 2.0 Hdi fuel tank has reduced the need for 'pit-stops'."
 
The creative team behind these ads were copywriter, Jason Kempen and art director, Paul Sanders.