Subscribe & Follow
Advertise your job vacancies
Trending
Show more
Jobs
- Advertising Sales Executive Illovo, Johannesburg
- Content Creator Cape Town
- Head of Performance Marketing South Africa
- Copywriter Cape Town
- Junior Copywriter Cape Town
- Senior Video Editor Johannesburg
- Creative Director Cape Town
- Head of Social Durban
- Influencer and PR Account Manager Cape Town
- Working Art Director Johannesburg
Saatchi & Saatchi goes the distance for Peugeot
Saatchi & Saatchi has created an ingenious billboard ad to promote Peugeot's fuel-efficient 206, 2.0 Hdi. Playing on long-distance drivers' frustration at having to stop every few hours to re-fuel and for restroom breaks, the concept is smart but simple enough to catch the attention of motorists as they drive past the billboards.
The ad depicts a little boy desperately needing the bathroom, with a look of absolute anxiety on his face. "We have captured a look on his face that every parent can relate to and every adult can empathise with," says Rajesh Ranchod, Creative Director for Saatchi & Saatchi. "The message is simple - the 700km range of the Peugeot 206, 2.0 Hdi fuel tank has reduced the need for 'pit-stops'."
The creative team behind these ads were copywriter, Jason Kempen and art director, Paul Sanders.
Editorial contact
Owlhurst Communications on behalf of Saatchi & Saatchi
