| Category | February 2009 | March 2009 | April 2009 | | Newspaper | 1. VW/Polo - Ridiculously Small Prices āSnail/Dragon Flyā - Ogilvy CT | 1. Energiser/Rechargeable 360 Lantern - Don't Trust the Dark āChair/Stairs/Shelfā - DDB SA | 1. Unilever SA/Sunlight Anti-Bacterial Dishwashing Liquid āPlate/Chopsticks/Lunch Boxā - Lowe Bull Jhb |
| 2. Colgate SA/Junior Toothpaste āTooth Fairyā - Y&R Jhb | 1. 24.com/Net Ads - Buy Sell āTongue Ring/Glasses/Punch Bagā - FoxP2 | 1. Volkswagen/Driving Academy - Hazards become Obvious āClown/Tree/Horseā Ogilvy CT |
| | 3. Reckitt Benkiser/Windolene āThe Blingā - Euro RSCG | 2. E Snell/Gringo's Tequila āEl Matador Peligroso/Jesus/La Azteca de Mielā - Volcano |
| Magazine | 1. Independent Newspaper/Cape Argus āIgnorance Removalā - King James CT | Due to few entries, this category was held over until the following month. | 1. Clorox/Glad Wrap āPineapple/Avocado Pear/Watermelonā - DDB SA |
| 2. Kaya FM 95.9 āPlatinumā - The Firehouse | | 1. 8Ink Media/National Geographic Kids Mag - Mars is no Fun āMeteor/Bubbles/Pathfinderā - FoxP2 |
| 3. JHB Zoo āBinocularsā - Grey SA | | 2. Reckitt Benckiser/Mr Min āPinocchioā - Euro RSCG |
| Outdoor | 1. Nike SA/Lightweight Wear āStreet/Sidewalk/Fieldā - Ogilvy Jhb | 1. The Zimbabwean Newspaper āTrillion Dollar Wallpaperā - TBWA\Hunt\Lascaris\Jhb | 1. Makita/Drills ā20 562 Holes/20 081 Holesā - Saatchi & Saatchi Jhb |
| 2. Two Oceans Aquarium; Save our Seas - Shark Awareness āWarning - Human Saatchi & Saatchi | 2. Nedbank āRecycled Billboardā - Net#work BBDO Jhb | 2. Cadbury/Clorets - Scratch & Sniff āCheese/Garlic/Fishā - Ogilvy CT |
| 3. SANCA āNeedles 1ā - Ogilvy CT | 3. Netflorist āLiz/Diana/Britneyā - Draftfcb Jhb | 3. Isca Taps āWhere Hands are Washedā - FoxP2 |
| TV/cinema | 1. Steers āGood Guy Man Hugā - King James Jhb | 1. Audi SA/Audi Q5 āFlip Bookā - Ogilvy Jhb | 1. Chicken Licken/Soul Fire āSnowmanā - Net#work BBDO Jhb |
| 2. Touchline Media/Sports Illustrated Super XIV āSport is Meer Sports in Afrikaans/Sport is More Fun in Afrikaans - Saatchi & Saatchi | 2. Steers āSkypeā - KingJames Jhb | 2. MTN/Fifa World Cup 2010 āLiftā - DDB SA |
| 3. Vodacom/Rugby āPlayer 23ā - Draftfcb Jhb | 2. Chicken Licken/Love Me Tender Burger āSinging Burgerā - Net#work BBDO Jhb | 3. Exclusive Books/Fanatics Club āCharadesā - Ogilvy Jhb |
| 3. Talk 4U/Safety āHolly TVCā - Lowe Bull CT | 3. Volkswagen/Polo - Ridiculously Small Prices āBeetleā - Ogilvy CT | |
| Radio | 1. Parmalat/Aylesbury Ice Cream āKid/Husban/Sisterā - Net#work BBDO CT | 1. Cell C āLabour/Winner/I Love Youā - Net#work BBDO Jhb | 1. I&J Omega 3 Fish Fingers āURLā - Net#work BBDO CT |
| 2. Vodacom/Valentine's Day āJeff & Vuyoā - Draftfcb Jhb | 2. Steers āSteak Burgerā - King James Jhb | 2. Constantia Insurance āAntique/Surnameā - Draftfcb Jhb |
| | 3. Tiger Brands/Doom Multi Insect Killer - Romantic Tragedies āStar Crossedā TBWA\Hunt\Lascaris\Jhb | 3. CNA/Books/DVD's/Musica āThe Queen does the Queen/Gollum on Wildlife/Stephen Hawking does Romanceā - The Jupiter Drawing Room (South Africa) |
| Experiential | 1. Cell C/Diary 2009 āEco Diaryā - Net#work BBDO Jhb | | |
| 2. King James/Corporate āWhat's Your Story?ā - King James CT | | |
| 3. FoxP2/Financial Mail Entry āContamination Boxā - FoxP2 |
| Category | March 2009 chairperson comments | April 2009 chairperson comments | | General | Hard times... Short, easy day for the judges. Very little work. It's good to see some are forging ahead and not letting tough times slow them down. Well done to those still doing great stuff. | |
| Newspaper | Two clear winners for tied first place. And once again a beautiful piece from the guys at FoxP2 - nice one. | Some fresh approaches in rather staid categories shone through. (Not that Tequila is staid, the other two.) |
| Magazine | What magazine? Not enough work to judge. | Nothing separating the winners in this category, so two strong entries stayed tie-first. Nothing exciting beyond that, so no third place. |
| Outdoor | Using billboards in a fresh way always works. A good top three. However, as nice as third was, it had some flaws as a poster. There is still time to fix things though, like 10-point copy. Also some other nice "PRINT" ideas in the outdoor category. When are we going to stop enlarging print ads to posters and not adapting them accordingly? | A really strong outdoor idea for Makita drills was the clear favourite of the panel, with a clearly a lot of craft going into the execution. |
| TV/cinema | Cars vs fast food this month. Once again easy to pick out the good from the "not so good". There was some discussion on originality so the jury judged accordingly. | It was a long week, the panel needed a laugh... and TV gave it to us with three funny ads coming through. A really fresh idea for Chicken Licken (I think a lot of people would have liked to be a fly on wall in the meeting when they sold that idea). |
| Radio | It was refreshing to happily mark a few radio pieces as winners. Nice one, Cell C. Let's keep pushing on Radio. | No dispute on the top three; looking a bit thin beyond those. |
| February 2009 judges | March 2009 judges | April 2009 judges | | Molefi Thulo, Draftfcb (chair) | Gareth Lessing, DDB SA (chair) | Brett Morris, Draftfcb (chair) |
| Darren Borrino, DDB SA | Fiona O'Conner, Euro RSCG | Justin Wanliss, Euro RSCG |
| Juliet Honey, Lowe Bull | Eoin Welsh, Lowe Bull | Mick Shepard, Mick&Nick |
| Brent Singer, Net#work BBDO | Reggie Makhetha, Net#work BBDO | Donovan Goliath, Net#work BBDO |
| Terry McKenna, Grey SA | Clint Bechus, Joe Public | Nicole Binikos, Black River FC |
| James Cloete, TJDR | Tom Cullinan, TJDR | Trevor Sacks, Grey |
| Konstant van Huysten, Old Shanghai Firecracker Factory | Justin Wright, TBWA\Hunt\Lascaris | Bennie du Plessis, Saatchi & Saatchi |
| Jacques Shalom, McCann | Alexa Crana, Ogilvy | Alison Hingle, Ogilvy |
| Ian Broekhuizen, Ogilvy | Mike Wilson, King James | Vanessa Gibson, TBWA\Hunt\Lascaris |
| | Warwick Rautenbach, Ireland/Davenport |