Creative Circle Ads of the Year Awards 2003

Gerry Human, Creative Circle chairperson, comments on this years awards

"There is clearly a great amount of support for pushing the boundaries of creativity, be it from ad agencies, media owners, marketers, or the press," Gerry Human, Creative Circle chairperson, commented on this year's awards.

Here are the winners by category:

Magazine:

1. People Opposing Women Abuse/Rape "Force" – Lowe Bull (Jhb) [Creative Director:Rob McLennan; Copywriter: Gareth Lessing; Art Director: Xander Smith]
2. Harley Davidson/Motorbike Rental Service "Rental" – O&M (Jhb)
3. Harley Davidson/Bicycles "Bicycles" – O&M (Jhb)

Gerry Human: "An outright winner. This ad powerfully and effectively made its point through compelling art direction and clever use of the media."

Newspaper:

1. Harley Davidson/Motorbike Rental Services "Rentals" – O&M (Jhb) [Creative Director: Gerry Human; Copy Writer: Neil Ross; Art Director: Mike Groenewald]
2. Virgin Atlantic/Campaign "Stories of my Grandchildren/My life in photocopier Sales/My wife doesn't understand me" – Net#Work BBDO
3. BMW/3 Series Valvetronic "Breathe Easy" – TBWA Hunt Lascaris (Jhb)

Gerry Human: "After a healthy debate, simplicity and clarity won through."

Outdoor:

1. WWF SA/Conservation Organisation "Seabird" – O&M (Cape) [Creative Director: Greg Burke; Copywriter: Tommy Le Roux; Art Director: Mahele Kwababa/David Malan]
2. National Brands/Dirol Dental Gum "Floss" – O&M (Jhb)
3. The Economist "Helmet" – O&M (Jhb)

Gerry Human: "Once again, innovative use of the media type enhanced this simple and engaging idea."

Television/Cinema:

1. BMW/7 Series "Bi-Xenon" - TBWA Hunt Lascaris (Jhb) [Creative Director: Sue Anderson/Theo Ferreira; Copywriter: Sue Anderson; Art Director: Theo Ferreira]
2. National Council against smoking "Filthy Habit" - Net#Work BBDO
3. MTV/Crazy Monkey Campaign – The Jupiter Drawing Room (South Africa)

Gerry Human: "2003's television and cinema advertising was a big improvement on the previous year, which made awarding only one winner really tough. The commercial that eventually came through as the overall winner did so because it demonstrated excellence on every level. A brilliant idea, backed up with superb production values and highly innovative use of cinema as a media type."

Radio:

1. Delta/Corsa Lite – Campaign "Restraining Order/Vat/Subliminal" - Net#Work BBDO Restraining Order & Subliminal [Creative Director: Mike Schalit/Julian Watt; Copywriter: Brad Reilly/Graeme Jenner]
2. True Love Magazine "Mr Right/Alone" - FCB Johannesburg
3. Ramsay Son & Parker/Car Magazine "Refined" O&M (Cape)

Gerry Human: "The winning radio campaign was recognised for absolute originality and delightful irreverence, especially considering the hard-working nature of retail car advertising."

To view the winning ads online, visit www.voicebank.co.za.