The Lisbon International Advertising Festival is a global award for advertising creativity based in Portugal. The aim of the festival is to praise the best work done by agencies, professionals, studios and producers at an international level.
NFT is a type of certificate, used in the basis of the cryptocurrency system, which represents something unique, collectable and that cannot be replicated. The Lisbon International Advertising Festivals Group will operate on blockchain, allowing agencies to digitally access their trophy in addition to the physical trophy.
Ana Firmo Ferreira, CEO of the Lisbon Awards Group, said, "Advertising festivals only make sense if they anticipate trends. Unfortunately, in recent years, largely due to the pandemic, we have simply become reactive. We need to reverse this trend. Being pioneers in transforming the traditional physical trophies into NFTs shows what we are coming to: we want to transform this industry for the better, we want to be at the forefront again."
For interested agencies, professionals, studios and production companies, all projects will be eligible for a 10% discount until 21 June. Registration ends on 9 September with the award ceremony taking place on 18 October. For more information on the festival and how to register, go here.
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