'Spontaneity was the true inspiration' - Howard Audio's one-take wonder

Adam Howard explains: “I loved that Karien rehearsed and filmed each commercial in just one continuous shot. I decided that the music needed to accompany the picture and played in one take – live – with no edits. I played around with different emotive piano themes but it was the very first idea I laid down that became the soundtrack for the campaign. Spontaneity was the true inspiration.” All audio post and final mix were also crafted at Howard Audio.

View the spots here.

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