Briony Brookes is head of PR and communications at Cape Town Tourism. Spending the best part of her career in radio as head of Brand for KFM and Cape Talk, she then spent some time in the investment industry with Sanlam and Old Mutual before joining the exciting world of tourism just over two years ago.ByRobin Fredericks
Kate Owen is Uber SA marketing manager for Rides and Eats, based in Johannesburg. Having been at Uber for over four years, Kate has covered the marketing for Uber South Africa, the brand campaigns for Uber SSA and now research and strategy.
Prior to this, Owen gained through-the-line and digital marketing experience working for Ogilvy and Mather Johannesburg where she operated in a client service role working with international brands across the retail, FMCG and broadcast sectors.ByRobin Fredericks
The Association for Communication and Advertising (ACA) and the Marketing Association of South Africa (MASA) have joined forces to launch an initiative designed to provide a platform for dialogue targeted at developing sustainable and effective solutions to common issues facing the creative and marketing industries alike.
Mathe Okaba, CEO of the ACA.
More specifically, at this time and in light of the current unprecedented situation of having to operate under unpredictable and difficult Covid-19 trading conditions, the ACA and MASA are inviting all stakeholders to attend a joint meeting of passionate minds from across the broader marketing and advertising environment.
The meeting will be led by three representatives each on behalf of the Advertising and Marketing Professions and moderated by Mathe Okaba (CEO ACA) and Brian Yuyi (CEO MASA). The online meeting will be held on 19 May 2020 from 10h00-12h00 and will address issues surrounding the sustainability of the industry during and post-lockdown.
There can be no doubt that we are facing one of the most difficult and uncertain periods in the history of our profession. We’ve already seen the fallout from the effects of Covid-19 as it impacts negatively on individuals, businesses and the broader communications and media environment. Our creative and marketing industries will never be the same coming out of this, therefore it is our joint responsibility as a collective of marketers, advertisers and communications professionals to act with urgency in order to redefine our future DNA to the benefit of all involved.
This upcoming meeting, together with future engagements will tackle the following key issues:
How do we future proof the industry?
Sustainability of the industry within the current environment
Creating access to opportunities with a view to ensuring the survival of smaller businesses.
“This is the dawn of many dialogues and discussions due to be held,” adds Brian Yuyi. “If we do not act now to preserve talent and resource, we might end up in a dark abyss of unimaginable proportions, one that we might never get out of. The end result will be the death of the creative community and in the fullness of time, the effect will also be felt on the client-side.”
The desired outcome of the dialogue is to provide an opportunity to create an outline and guide activity across critical areas relevant to all, including:
Tenders and Pitches – rules of engagement to better protect both clients and service providers
The ACA and MASA are extremely passionate about the survival of the industry, and the invitation is extended to participate in mutual engagement in order to build a stronger, more sustainable and effective industry for all.
Speaker lineup for the meeting to be held on 19 May:
Representing the Advertising Profession:
Boniswa Pezisa CEO: Net#work BBDO
Gareth Leck Group CEO: Joe Public United
Thabang Skwambane Group MD: FCB Joburg & Hellocomputer Joburg
Representing the Marketing Profession:
Brenda Koornneef MASA Board Member
Khensani Nobanda Group Executive Marketing & Corporate Affairs, Nedbank
Sechaba Motsieloa MASA Board Member
For further details and to register you can contact Melanie Platt at the ACA via az.oc.asaca@einalem or call the ACA on (010) 880 3399. Once confirmed, a link with the meeting details will be forward via email.
The ACA is the official representative body of South Africa's advertising and communications profession.
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