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Creative Circle results for August 2007
The Creative Circle results for August 2007 are finally out but when chairperson Fran Luckin was asked to provide comments on the standard of work entered for that month, she wondered if a minute's silence wouldn't be more appropriate. “The phrase ‘overall the standard was pretty low', is an understatement, although there were a couple of highlights in newspaper and TV," she said.
She added, “Overall there were so few entries that we could have been forgiven for thinking that the fabled hurricane had swept away most of the agencies' delivery vehicles and their entries along with them.”
She said there were three clear winners in Newspaper; that Outdoor was a sparsely populated category that the jury struggled to find three to vote for; that Film was a very mixed bag, with quite a few entries falling into the “what were they thinking?” category. “Some fun from Standard Bank and a beautifully art directed piece for Sasol.”
As for radio, she said that there are two words on the overall standard: “Oh. Dear.” But a “thought-provoking spot for the Salvation Army and some funny dialogue for Russian Bear vodka.”
As for Magazine, “there were so few entries that we felt it would be better to include them in the September judging,” she explained.
Newspaper (in no particular order)
- Ad of the year finalist: Mr Delivery/Milk Man “Everything is Fresh on your Door” – JWT (Jhb)
Ad of the year finalist: DStv/MTV Base “Somewhere Decent” – Ogilvy
Ad of the year finalist: KFC “Ring” – Ogilvy- Held over for September Awards
Outdoor (in no particular order)
- Ad of the year finalist: Italtile “Cubicle Inspiration” – Joe Public
Ad of the year finalist: Apple “iopd sfhuffle” – Net#Work BBDO
Ad of the year finalist: Nissan/Qashqai “Ramps” – TBWA Hunt Lascaris (Jhb)TV/Cinema (in no particular order)
- Ad of the year finalist: Cricket SA/CC World T20 Cricket Tournament 2007 “Getting Ready T20 Style/Coffee T20 Style/Mielies T20 Style/Cleaning T20 Style” – Net#Work BBDO
Ad of the year finalist: Standard Bank “Murray/Fern” – TBWA Hunt Lascaris (Jhb)
Ad of the year finalist: Sasol “Questions” – The Jupiter Drawing Room (South Africa)Radio (in no particular order)
- Ad of the year finalist: Salvation Army/Winter Appeal 2007 “Double Take” – Leo Burnett
Ad of the year finalist: Edward Snell/Russian Bear “Waitress” – Lowe Bull (CT)Ad of the year finalist: Edward Snell/Russian Bear “Women's Day” -Lowe Bull (CT)
The judging panel for August 2007 comprised:
- Fran Luckin, Ogilvy
Kush Chetty, FCB
Mimi Cooper, Leo Burnett
Mbuleo Nhlapo, Lowe Bull
Nadja Loosgoot, TBWA\Hunt\Lascaris
Este du Plessis, Net#work BBDO
Tom Cullinan, TJDR
Liam Wielopolsky, Saatchi & Saatchi
Gina King, Ireland Davenport