The Awards are regarded as one of the top programmes measuring effectiveness and excellence in the advertising and communications industry. The ceremony took place at the Sandton Convention Centre on 20 July.
Other big winners on the night were Ogilvy & Mather Johannesburg who walked away with four awards, as well as FoxP2 who won two awards.
| APEX CATEGORY: LAUNCH | |||
| APEX Submission Name | Client | Name of Agency | Award |
| Garagista Anti-Hipster Campaign | Garagista Beer Company | FoxP2 | Bronze |
| Canine Cuisine - For dogs with really good taste | FoodCorp | Joe Public and Mediology | Bronze |
| KFC - Discover Life - Discover the Crunch | Yum! Restaurants International | Ogilvy & Mather Johannesburg | Silver |
| APEX CATEGORY: CHANGE | |||
| One Rand Man | Sanlam | King James Group | Bronze |
| Aromat - Chasing 53 Million Eggs | Unilever | DDB South Africa | Bronze |
| KFC Ka-Ching | Yum! Restaurants International | Ogilvy & Mather Johannesburg | Bronze |
| 1Life - Putting Life back into 1Life | 1Life | House of Brave | Silver |
| FNB ATM Switch | First National Bank | Gloo and Ogilvy & Mather Johannesburg | Gold |
| Get me to 21 | The Organ Donor Foundation | Lowe + Partners Cape Town | Gold |
| APEX CATEGORY: SUSTAIN | |||
| FOMO - Great moments at their greatest continued | Ster-Kinekor Theatres | FoxP2 | Silver |
| Fast growth for Slow-Mag since changing lanes during 2012 | Merck Pharmaceuticals | OIL @ Lowe + Partners Johannesburg | Silver |
| Castle Lite - Extra Cold | South African Breweries | Ogilvy & Mather Cape Town | Gold |
| APEX CATEGORY: GRAND PRIX | |||
| Get me to 21 | The Organ Donor Foundation | Lowe + Partners Cape Town | Change |
| APEX CATEGORY: SPECIAL AWARDS | |||
| Get me to 21 | The Organ Donor Foundation | Lowe + Partners Cape Town | The most successful submission for non-profit or charity organisation or cause |
| FNB ATM Switch | First National Bank | Gloo and Ogilvy & Mather Johannesburg | The entry that demonstrates the most ingenious response to limited advertising or research funds |
