Revealed: The true colour of SA's 18 D&AD 2015 Pencils

The addition of two new Pencils (Wood and Graphite replacing 'In-Book' and 'Nomination' respectively) has facilitated a record number of entries into this year's annual, with 847 projects from 44 countries achieving D&AD's legendary standards.

While the pursuit of excellence has been well awarded by the 2015 jurors (207 entries received Graphite Pencils and a further 587 entries received Wood Pencils) two of D&AD's highest accolades, the Yellow and Black Pencils (the latter reserved only for creative perfection), have been more difficult than ever to win this year, with just 44 Yellow and 5 Black Pencil winners.

South African agency winners

Local agencies walked home with 18 Pencils in the Graphite, Wood and Yellow colours.

Wood Pencils

• Radio Advertising Campaigns - YouTube the Rainbow, DDB South Africa for Wrigley
  
• Sound Design & Use of Music for Radio Advertising - YouTube the Rainbow, DDB South Africa for Wrigley
  
• Press Advertising Campaigns - The Press Ads That Know What's Coming, Ogilvy Cape Town for Volkswagen South Africa
  
• Press Advertising Campaigns - Things Happen Fast, King James Group for Independent Newspapers
  
• Advertising & Marketing Communications - Not for Profit - The Street Store, M&C Saatchi Abel, Cape Town for The Haven Night Shelter on Napier
  
• Earned Media Campaigns - A Rainbow for the Rainbow Nation, FCB South Africa for Coca-Cola South Africa
  
• Ambient - A Rainbow for the Rainbow Nation, FCB South Africa for Coca-Cola South Africa
  
• Brand Experience & Environments - The Street Store, M&C Saatchi Abel, Cape Town for The Haven Night Shelter on Napier
  
• Direct Response/Digital - #Tough Decisions, TBWA\Hunt\Lascaris for Médecins Sans Frontières South Africa
  
• Direct Response/Ambient - The Street Store, M&C Saatchi Abel, Cape Town for The Haven Night Shelter on Napier
  
• Direct Mail - Bottle Cap, Young and Rubicam Cape Town for Land Rover South Africa
  
• Writing for Direct - Drunk History Whiskey, Ogilvy Johannesburg for Viacom South Africa
  
• Direct Integrated Campaigns - The Street Store M&C Saatchi Abel, Cape Town for The Haven Night Shelter on Napier

Graphite Pencils

• Radio Advertising Campaigns - Give Me Strength, Ogilvy Johannesburg for Suntory
  
• Radio Advertising over 30 seconds - Disney, DDB South Africa for Wrigley
  
• Innovative Media - A Rainbow for the Rainbow Nation, FCB South Africa for Coca-Cola South Africa
  
• Illustration for Design - Anti-Est., Grid Worldwide for Anti-Est.

Yellow Pencil

• Writing for Radio Advertising - Give Me Strength, Ogilvy Johannesburg for Suntory

Five of the prestigious Black Pencils and four White Pencils were awarded on the evening.

Black Pencil-awarded work:

• '#LikeAGirl' by Leo Burnett Toronto, London, Chicago, and Holler (Creativity for Good - White Pencil) - Canada, UK, US
• 'Film4 Idents' by 4creative (Channel Branding & Identity) - UK
• 'G F Smith' by Made Thought (Branding Schemes/Medium Organisation) - UK
• 'Inglorious Fruits & Vegetables' by Marcel Worldwide (Direct Integrated Campaigns) - France
• 'K9FM' by Colenso BBDO (Radio Advertising Campaigns) - New Zealand

Following a greater than 50% increase in White Pencil category entries, a record four White Pencils were awarded by the White Pencil jury - the highest in the awards' history, doubling last year's figure of two and signalling a bumper year for creativity for social good.

White Pencils

• 'LEGO: Everything is NOT awesome' by Don't Panic London (Advertising & Marketing Communications - Not for Profit) - UK
• 'This Is Wholesome' by Droga5 (Advertising & Marketing Communications - Brand) - US
• 'Nazis Against Nazis - Germany's Most Involuntary Charity Walk' by Constanze Spross (Advertising & Marketing Communications - Not for Profit) - Germany
• 'Human Traffic Sign' by Lowe China (Advertising & Marketing Communications - Brand) - China

Most awarded

On the night, R/GA was crowned Most Awarded Advertising Agency, with two Yellow Pencils and a string of Graphite and Wood Pencils for its work with clients including Beats By Dre, Google, Hammerhead Navigation and Equinox.

Design Bridge claimed Most Awarded Design Agency, Procter & Gamble was recognised as Most Awarded Client, and Somesuch & Co. walked away with Most Awarded Production Agency, winning a Yellow Pencil for 'The Otherside' for Honda, one of the year's most talked about campaigns.

Other awards presented