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Marketing & Media#Cannes2026 | The Lions creators reality check: Why African brands need ecosystems
Victoria Oyeboade 3 Jun 2026



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They duck when everything hits the fan.
Aaron Taube, in an article on Seattle pi, and provided by Business Insider, writes: "Many of the companies in question claimed they never approved the ads..."
Sound familiar?
Should do... because the ad that comes in at #10 is SA's very own Flora "Dad, I'm gay" ad.
Anyway, enjoy them and next time you screw up, remember, you are not alone...and perhaps use these ads as a lesson in what not to do.