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Cannes Lions Special Section

#Cannes2023: Africa and the Middle East agencies in Cannes shortlists

A number of Cannes 2023 shortlists have been announced with Africa and the Middle East agencies appearing throughout the shortlists.
Cannes 2023 has released a number of shortlists
Cannes 2023 has released a number of shortlists

Canes Lions runs from today till Friday, 23 June, with winners announced every day. This is the 70th edition of the international festival that celebrates creativity that drives progress, connecting numerous creative professionals and enthusiasts.

Cannes 2023 shortlists

OutdoorSpecial build TIME TO READ KINOKUNIYA KINOKUNIYA BOOKSTORE SAATCHI & SAATCHI ME, Dubai UNITED ARAB EMIRATES
Interactive experiences THE HEINZJACK HEINZ HEINZ KETCHUP FP7 McCANN, Dubai UNITED ARAB EMIRATES
Ambient outdoor THE HEINZJACK HEINZ HEINZ KETCHUP FP7 McCANN, Dubai UNITED ARAB EMIRATES
Ambient outdoor THE BLIND SPOT VOLKSWAGEN SOUTH AFRICA VOLKSWAGEN SERVICE OGILVY SOUTH AFRICA, Cape Town SOUTH AFRICA
Breakthrough on a budget THE HEINZJACK HEINZ HEINZ KETCHUP FP7 McCANN, Dubai UNITED ARAB EMIRATES
Corporate purpose & social responsibility BREAD OF THE NATION AB INBEV SA CASTLE LAGER OGILVY SOUTH AFRICA, Cape Town SOUTH AFRICA
Print & Publishing Commerical publication ONE STAR COOKBOOK DELIVEROO DELIVERY QUALITY GUARANTEED ‿ AND US, Dubai UNITED ARAB EMIRATES
Local brand NEWSPAPERS INSIDE THE NEWSPAPER EDITION ANNAHAR NEWSPAPER ANNAHAR NEWSPAPER IMPACT BBDO, Dubai UNITED ARAB EMIRATES
Single market campaign PLAN (A) AFRISAM, BLACKSTUDIO AFRISAM CEMENT PROMISE, Johannesburg SOUTH AFRICA
Social behaviour HAIR IS NOT CRIME CLOONEY FOUNDATION FOR JUSTICE CLOONEY FOUNDATION FOR JUSTICE FP7 McCANN, Dubai UNITED ARAB EMIRATES
Corportate purpose & social responsibility PRICELESS PRINT STANDARD BANK STANDARD BANK M&C SAATCHI ABEL, Johannesburg SOUTH AFRICA
Radio & Audio Retail FREQUENCIES OF PEACE BABYSHOP BABYSHOP FP7 McCANN, Dubai UNITED ARAB EMIRATES
Use of Music FREQUENCIES OF PEACE BABYSHOP BABYSHOP FP7 McCANN, Dubai UNITED ARAB EMIRATES
Script WTF IS ESG? RAND MERCHANT BANK RAND MERCHANT BANK GREY, Johannesburg SOUTH AFRICA
Use of audio technology WTF IS ESG? RAND MERCHANT BANK RAND MERCHANT BANK GREY, Johannesburg SOUTH AFRICA
Voice activationGUGU SAVANNA SAVANNA CIDER GREY, Johannesburg SOUTH AFRICA
Voice activationSEE COKE THE COCA-COLA COMPANY COCA-COLA VMLY&R COMMERCE, New York / VMLY&R, Dubai USA
Audio led creativity FREQUENCIES OF PEACE BABYSHOP BABYSHOP FP7 McCANN, Dubai UNITED ARAB EMIRATES
Audio led creativity SOLE MUSIC SOLE MUSIC SOLE MUSIC ‿ AND US, Dubai UNITED ARAB EMIRATES
Corportate purpose & social responsibility FREQUENCIES OF PEACE BABYSHOP BABYSHOP FP7 McCANN, Dubai UNITED ARAB EMIRATES
Craft: Design Rebrand/Refresh of an existing brand DYICTA DIGITAL YOUTH ICT ACADEMY REBRAND / REFRESH OF AN EXISTING BRAND FCB AFRICA, Johannesburg SOUTH AFRICA
Design-driven effectiveness SUPERSTAR RAVI ADIDAS ADIDAS ORIGINALS HAVAS MIDDLE EAST, Dubai UNITED ARAB EMIRATES
Promotional printed material UNSEEN TEARS HOME CENTRE HOME CENTRE LEO BURNETT, Dubai UNITED ARAB EMIRATES
Promotional item design THE LAST STEEL OF AZOVSTAL UNITED24, AZOVSTAL THE LAST STEEL OF AZOVSTAL ‿ AND US, Dubai UNITED ARAB EMIRATES
Promotional item design BREAD OF THE NATION AB INBEV SA CASTLE LAGER OGILVY SOUTH AFRICA, Cape Town SOUTH AFRICA
Publications & editorial design NEWSPAPERS INSIDE THE NEWSPAPER EDITION ANNAHAR NEWSPAPER ANNAHAR NEWSPAPER IMPACT BBDO, Dubai UNITED ARAB EMIRATES
Special editions & bespoke items ONE STAR COOKBOOK DELIVEROO DELIVERY QUALITY GUARANTEED ‿ AND US, Dubai UNITED ARAB EMIRATES
Digital design DYICTA DIGITAL YOUTH ICT ACADEMY REBRAND / REFRESH OF AN EXISTING BRAND FCB AFRICA, Johannesburg SOUTH AFRICA
UX, UI & design journeyTHE UNDENIABLE STREET VIEW UNITED24, NOVA UKRAINE, VOICES OF CHILDREN, BOCTOK SOS THE UNDENIABLE STREET VIEW ‿ AND US, Dubai UNITED ARAB EMIRATES
Retail environment & experience design ZIOUX, BREAK FREE. ZIOUX NEW BRAND IDENTITY GRID WORLDWIDE, Johannesburg SOUTH AFRICA
Spatial & sculptural exhibitions and experiencesTHE BLIND SPOT VOLKSWAGEN SOUTH AFRICA VOLKSWAGEN SERVICE OGILVY SOUTH AFRICA, Cape Town SOUTH AFRICA
Food KETCH-UP & DOWN HEINZ HEINZ KETCHUP FP7 McCANN, Dubai UNITED ARAB EMIRATES
Sustainable packaging BEE & BEE INVERROCHE INVERROCHE CLASSIC GRID WORLDWIDE, Johannesburg SOUTH AFRIC
Consumer technology & homewareSOLE MUSIC SOLE MUSIC SOLE MUSIC ‿ AND US, Dubai UNITED ARAB EMIRATES
Craft: Film Casting AS GOOD AS THE ORIGINAL BURGER KING PLANT BASED KOUT FOOD GROUP, Kuwait / M&C SAATCHI, Abu Dhabi KUWAIT DEJAVU, Dubai
Craft: Industry Brand & communications designDYICTA DIGITAL YOUTH ICT ACADEMY REBRAND / REFRESH OF AN EXISTING BRAND FCB AFRICA, Johannesburg SOUTH AFRICA
OutdoorTHE BLIND SPOT VOLKSWAGEN SOUTH AFRICA VOLKSWAGEN SERVICE OGILVY SOUTH AFRICA, Cape Town SOUTH AFRICA
Packaging designKETCH-UP & DOWN HEINZ HEINZ KETCHUP FP7 McCANN, Dubai UNITED ARAB EMIRATES
Print & publishing UNSEEN TEARS HOME CENTRE HOME CENTRE LEO BURNETT, Dubai UNITED ARAB EMIRATES
Engagement: Creative DataData storytelling TIME TO READ KINOKUNIYA KINOKUNIYA BOOKSTORE SAATCHI & SAATCHI ME, Dubai UNITED ARAB EMIRATES
Use of real time data GUARDIANS SANTAM SANTAM ACCENTURE SONG, Cape Town SOUTH AFRICA
Engagement: Direct Healthcare WALL STREET BALLS TESTICULAR CANCER SOCIETY TESTICULAR CANCER AWARENESS FP7 McCANN, Dubai UNITED ARAB EMIRATES
Consumer services / B2BONE STAR COOKBOOK DELIVEROO DELIVERY QUALITY GUARANTEED ‿ AND US, Dubai UNITED ARAB EMIRATES
Not for profit/Charity/Government THE UNDENIABLE STREET VIEW UNITED24, NOVA UKRAINE, VOICES OF CHILDREN, BOCTOK SOS THE UNDENIABLE STREET VIEW ‿ AND US, Dubai UNITED ARAB EMIRATES
Use of Print/OutdoorNEWSPAPERS INSIDE THE NEWSPAPER EDITION ANNAHAR NEWSPAPER ANNAHAR NEWSPAPER IMPACT BBDO, Dubai UNITED ARAB EMIRATES
Use of digital platformsSELF-CHECK OUT K-LYNN K-LYNN LEO BURNETT, Dubai UNITED ARAB EMIRATES
Experience designTHE UNDENIABLE STREET VIEW UNITED24, NOVA UKRAINE, VOICES OF CHILDREN, BOCTOK SOS THE UNDENIABLE STREET VIEW ‿ AND US, Dubai UNITED ARAB EMIRATES
Local brand NEWSPAPERS INSIDE THE NEWSPAPER EDITION ANNAHAR NEWSPAPER ANNAHAR NEWSPAPER IMPACT BBDO, Dubai UNITED ARAB EMIRATES
Cultural insight SELF-CHECK OUT K-LYNN K-LYNN LEO BURNETT, Dubai UNITED ARAB EMIRATES
Engagement: Media Use of audio platforms FREQUENCIES OF PEACE BABYSHOP BABYSHOP FP7 McCANN, Dubai UNITED ARAB EMIRATES INITIATIVE MENA, Dubai
Use of print PLAN (A) AFRISAM, BLACKSTUDIO AFRISAM CEMENT PROMISE, Johannesburg SOUTH AFRICA THE MEDIA SHOP, Johannesburg
Use of ambient media (small scale)EMPTY PLATES UAE GOVERNMENT MEDIA OFFICE NON-PROFIT / CHARITY SAATCHI & SAATCHI ME, Dubai UNITED ARAB EMIRATES SAATCHI & SAATCHI ME, Dubai
Use of events & stuntsBREAD OF THE NATION AB INBEV SA CASTLE LAGER OGILVY SOUTH AFRICA, Cape Town SOUTH AFRICA M-SPORTS MARKETING, Randburg
Innovative use of influencersI'M POSSIBLE BILLBOARDS ADIDAS ADIDAS HAVAS MIDDLE EAST, Dubai UNITED ARAB EMIRATES MEDIACOM MENA, Dubai
Use of brand or product integration into a programme or platform)SCHOOLGIRL NEWSCASTERS EBM GIRLS' EDUCATION IMPACT BBDO, Dubai UNITED ARAB EMIRATES M6 & PARTNERS, Karachi
Single market campaignTIME TO READ KINOKUNIYA KINOKUNIYA BOOKSTORE SAATCHI & SAATCHI ME, Dubai UNITED ARAB EMIRATES SAATCHI & SAATCHI ME, Dubai
Engagement: PRCommunity managementTHE UNSTAINABLE THOBE HEINZ HEINZ KETCHUP WUNDERMAN THOMPSON, Dubai UNITED ARAB EMIRATES WUNDERMAN THOMPSON, Dubai
Use of technology THE UNDENIABLE STREET VIEW UNITED24, NOVA UKRAINE, VOICES OF CHILDREN, BOCTOK SOS THE UNDENIABLE STREET VIEW ‿ AND US, Dubai UNITED ARAB EMIRATES ‿ AND US, Dubai
Public affairs & lobbyingTHE RIGHT TO POWER: 47 SECONDS LOGI ENERGY ENERGY CRISIS INITIATIVE SAATCHI & SAATCHI ME, Dubai UNITED ARAB EMIRATES SAATCHI & SAATCHI ME, Dubai / STARCOM, Dubai
Local brand AZIYA EMIRATES NBD EMIRATES NBD LEO BURNETT, Dubai UNITED ARAB EMIRATES LEO BURNETT, Dubai
Local brand NEWSPAPERS INSIDE THE NEWSPAPER EDITION ANNAHAR NEWSPAPER ANNAHAR NEWSPAPER IMPACT BBDO, Dubai UNITED ARAB EMIRATES IMPACT BBDO, Beirut
Cultural insight SUPERSTAR RAVI ADIDAS ADIDAS ORIGINALS HAVAS MIDDLE EAST, Dubai UNITED ARAB EMIRATES RED HAVAS MIDDLE EAST, Dubai
Engagement: Social & InfluenceSocial purpose EMPTY PLATES UAE GOVERNMENT MEDIA OFFICE NON-PROFIT / CHARITY SAATCHI & SAATCHI ME, Dubai UNITED ARAB EMIRATES PRODIGIOUS, Dubai / VOX HAUS, Porto Alegre
Single market campaign THE UNSTAINABLE THOBE HEINZ HEINZ KETCHUP WUNDERMAN THOMPSON, Dubai UNITED ARAB EMIRATES
Corporate purpose & social responsibilityHEARING CHALLENGE VODACOM HEARINGZA APP VMLY&R, Johannesburg SOUTH AFRICA VMLY&R, Johannesburg / SLIKORONLIFE, Sandton
Entertainment Social behaviour & cultural insightSCHOOLGIRL NEWSCASTERS EBM GIRLS' EDUCATION IMPACT BBDO, Dubai UNITED ARAB EMIRATES BBDO PAKISTAN, Lahore / SHINY TOY GUNS, Karachi / DIAGRAM, Karachi
Entertainment: Music Use of original compositionFREQUENCIES OF PEACE BABYSHOP BABYSHOP FP7 McCANN, Dubai UNITED ARAB EMIRATES
Use of licensed/Adapted musicTHE HOMECOMING HOME CENTRE HOME CENTRE LEO BURNETT, Dubai UNITED ARAB EMIRATES
Diversity & inclusion in musicFREQUENCIES OF PEACE BABYSHOP BABYSHOP FP7 McCANN, Dubai UNITED ARAB EMIRATES
Experience: Brand Experience & ActivationFood & drinkBREAD OF THE NATION AB INBEV SA CASTLE LAGER OGILVY SOUTH AFRICA, Cape Town SOUTH AFRICA
RetailTHE HIDDEN ROOM HOME BOX HOME BOX LEO BURNETT, Dubai UNITED ARAB EMIRATES
Media/EntertainmentSOLE MUSIC SOLE MUSIC SOLE MUSIC ‿ AND US, Dubai UNITED ARAB EMIRATES
Not for profit/Charity/GovernmentTHE UNDENIABLE STREET VIEW UNITED24, NOVA UKRAINE, VOICES OF CHILDREN, BOCTOK SOS THE UNDENIABLE STREET VIEW ‿ AND US, Dubai UNITED ARAB EMIRATES
Social engagement & integration for live experienceTHE HEINZJACK HEINZ HEINZ KETCHUP FP7 McCANN, Dubai UNITED ARAB EMIRATES
Customer retail/In-store experienceTHE GIVING ROOM IKEA/MSF RETAIL FOR HUMANITARIAN CAUSE DDB, Dubai UNITED ARAB EMIRATES
Cusstomer acquistion/RetentionSELF-CHECK OUT K-LYNN K-LYNN LEO BURNETT, Dubai UNITED ARAB EMIRATES
Live brand experience/ActivationTHE HEINZJACK HEINZ HEINZ KETCHUP FP7 McCANN, Dubai UNITED ARAB EMIRATES
Live brand experience/ActivationTHE DRIVE THRU SCHOOL MCDONALDS MCDONALDS LEO BURNETT, Dubai UNITED ARAB EMIRATES
Live brand experience/ActivationTHE GIVING ROOM IKEA/MSF RETAIL FOR HUMANITARIAN CAUSE DDB, Dubai UNITED ARAB EMIRATES
Guerilla marketing & stuntsTHE HEINZJACK HEINZ HEINZ KETCHUP FP7 McCANN, Dubai UNITED ARAB EMIRATES
Integrated brand experience THE CALL JEEP JEEP PUBLICIS MIDDLE EAST, Dubai UNITED ARAB EMIRATES
Local brand FREQUENCIES OF PEACE BABYSHOP BABYSHOP FP7 McCANN, Dubai UNITED ARAB EMIRATES
Social behaviourWAXING LADY TUTORIALS GHARPAR / INDUS HOSPITAL BREAST CANCER AWARENESS IMPACT BBDO, Dubai UNITED ARAB EMIRATES
Cutural insight THE UNSTAINABLE THOBE HEINZ HEINZ KETCHUP WUNDERMAN THOMPSON, Dubai UNITED ARAB EMIRATES
Health: Health & WellnessOTC products / devices)SOLE MUSIC SOLE MUSIC SOLE MUSIC ‿ AND US, Dubai UNITED ARAB EMIRATES
OTC products / devices)SOLE MUSIC SOLE MUSIC SOLE MUSIC ‿ AND US, Dubai UNITED ARAB EMIRATES
OTC products / devices)SOLE MUSIC SOLE MUSIC SOLE MUSIC ‿ AND US, Dubai UNITED ARAB EMIRATES
Health & wllness techSOLE MUSIC SOLE MUSIC SOLE MUSIC ‿ AND US, Dubai UNITED ARAB EMIRATES
Health & wellness techSOLE MUSIC SOLE MUSIC SOLE MUSIC ‿ AND US, Dubai UNITED ARAB EMIRATES
Brand-led education & awarenessFREQUENCIES OF PEACE BABYSHOP BABYSHOP FP7 McCANN, Dubai UNITED ARAB EMIRATES
Brand-led education & awarenessTHE HIDDEN ROOM HOME BOX HOME BOX LEO BURNETT, Dubai UNITED ARAB EMIRATES
Fundraising & advocacy EMPTY PLATES UAE GOVERNMENT MEDIA OFFICE NON-PROFIT / CHARITY SAATCHI & SAATCHI ME, Dubai UNITED ARAB EMIRATES
Fundraising & advocacy EMPTY PLATES UAE GOVERNMENT MEDIA OFFICE NON-PROFIT / CHARITY SAATCHI & SAATCHI ME, Dubai UNITED ARAB EMIRATES

See all the shortlisted entries here

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About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.
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