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All the 2021 Supersonic New Generation Social & Digital Media Awards winners

The winners of the 2021 Supersonic New Generation Awards have been announced.
All the 2021 Supersonic New Generation Social & Digital Media Awards winners

Stephen Paxton, founder of the awards says, "setting a standard for others to follow, we set the benchmark high and delivered a spectacular, fully interactive hybrid awards ceremony. Last night’s (Thursday, 23 September 2021) awards re-ignited that spark within me and having a live audience present is assurance that the events space is slowly but surely heading back in the right direction. Hope is on the horizon, and I see New Gen hosting a fully live event next year with a maximum capacity crowd."

Submissions have improved and increased year-on-year, with South African corporates, agencies and students producing some truly remarkable work. New Gen received over 400 entries this year from 80 corporates, agencies and individuals, which is affirmation that the industry is still booming.

"Looking through this year’s entries has shown me, that even through these difficult times ‘South African creatives and marketers, move forward, get stuck in and nail briefs."

"Teams have become more technically minded, smarter strategies can be seen across multiple platforms, resulting in clever content, greater reach and engagement, and the results achieved across a number of campaigns was phenomenal."

"Marketers and creatives showed a greater focus on Content Marketing, Integrated Marketing and Technical Innovation, with concepts executed ‘to perfection’ to capture their audiences," says Paxton.



All the winners


CORPORATE AWARDS
Best Revenue Generating Marketing Campaign or Event
AwardBrandAgencyTitle
BronzeDistellGrey Africa/WPP Team LiquidKube Mnandi with Smooth Gold
BronzeBidvest WaltonsCBR Marketing SolutionsThe Power of Potential
SilverTinkiesHellosquareFacebook Flavoured Tinkies
GoldVodacomOgilvy SAShakeOff Summer 2020
Best Social Media Reach from an Event
BronzeDesmond Tutu International Peace LectureFlow CommunicationsDesmond Tutu International Peace Lecture
SilverThe South African PresidencyFlow CommunicationsSONA
GoldNedbankLevergy2021 NEDBANK CUP FINAL
Best Online Competition
BronzeMr PriceDenim Connects
BronzeAcer South AfricaClockworkInstaQuest
SilverAcer South AfricaClockworkInstaPitch
GoldMicrosoft XboxClockworkXbox Hall of Fame
Most Innovative App Developed by a Corporate
BronzeHOMii LifestyleSo InteractiveHOMii App – Mobile App
SilverNalediDigify AfricaA WhatsApp Learning Bot To Educate The World
GoldPineappleMakeReignInsurance with a snap
Best Use of Technical Innovation
BronzePlaystationWunderman ThompsonPlayStation The Last of Us Part II
SilverNedbankLevergyNEDBANK CUP FANMODE
GoldDunlop Tyres SAFCB DurbanGrandtrek Uncharted
Best Low Budget
BronzePernod RicardMachineChivas Regal x Business Unusual
SilverArrive AliveJoe Public UnitedTequila Face
SilverUnileverDigitas LiquoriceHellmann’s Dinner in the Dark – The DE’LIGHT
GoldVodacomWunderman ThompsonThe Gift of 2020
Mobile Marketing Excellence
BronzeSouth African TourismThe Media ShopBrand Re-Ignition
SilverJaguarFuturetech MediaF Pace Relaunch
Blogging Excellence
BronzeShowmaxShowmax Stories
SilverMaropengFlow CommunicationsMaropeng Blog
GoldShowmaxJonga List
Most Innovative Use of Social and Digital Media by a Corporate
BronzeLexusFuturetech MediaSpekboom
SilverUnileverDigitas LiquoriceHellmann’s Dinner in the Dark
SilverWoolworthsFlume Digital Marketing & PRWW Easter
GoldDunlop Tyres SAFCB DurbanGrandtrek Uncharted
Most Innovative Gamification Campaign
BronzeUnileverDigitas LiquoriceHygienica_Bright Future
BronzeAcer South AfricaClockworkInstaQuest
GoldMicrosoft XboxClockworkXbox Hall of Fame
Best Community Engagement Award
BronzeReckitt DurexOmnicom Media Group#DurexUnitesAfricans
SilverAcer South AfricaClockworkInstaPitch
GoldSavanna CiderGrey Africa/WPP Team Liquid
Excellence in Content Marketing
BronzeKOOHellosquareUngaz'Ncishi iDrama
SilverShowmaxTali Baby Diary
GoldShowmaxDAM
Best Online PR Campaign
BronzeNedbankLevergyNEDBANK GREEN TRUST
SilverWoolworthsWoolworths MarketingHappy Little Moments
GoldNedbankLevergy#PLAYYOURPART
GoldShowmaxTali Baby Diary
Best Integrated Marketing Campaign
BronzeSuzuki South AfricaPenquin and Spitfire InboundGrowth Marketing
BronzeSanlamIncubeta South AfricaLive with confidence
SilverDunlop Tyres SAFCB DurbanGrandtrek Uncharted
GoldBMW South AfricaWunderman ThompsonBMW Anywhere
Most Viral Campaign
BronzeShowmaxDAM
SilverMondelez InternationalStarcomStimorol Retro
SilverMr PriceDenim Connects
GoldDistellGrey Africa/WPP Team LiquidKube Mnandi with Smooth Gold
GoldABSAWunderman Thompson#ZeroFeeSwag
Best Use of Social Media to Research and Evaluate
BronzeGSKFuturetech MediaVoltaren Business Intelligence
SilverTinkiesHellosquareFacebook Flavoured Tinkies
AGENCY AWARDS
Best Augmented Reality Marketing Campaign by an Agency
AwardAgencyBrandTitle
BronzeOliver Marketing (U-Studio)UnileverAromat Comedy Club S2
SilverCaratABSAAbsa Snapchat Augmented Reality Innovation
GoldJoe Public UnitedPOWAThe Abused News
Best Use of Technical Innovation by an Agency
BronzeClockworkMicrosoft XboxXbox Hall of Fame
SilverMakeReignPineappleInsurance with a snap
GoldJoe Public UnitedPOWAThe Abused News
GoldThe Hardy Boys, a Wunderman Thompson CompanyJOKOAdd Your Voice
Most Innovative App Developed by an Agency
SilverSo InteractiveHOMii LifestyleHOMii App – Mobile App
GoldJoe Public UnitedChicken LickenFeed Their Craving
Most Viral Campaign by an Agency
BronzeLevergyNedbank#NedbankCup2021
SilverJoe Public UnitedChicken LickenNyathi Rider
GoldJoe Public UnitedChicken LickenSoulful Nation
GoldRetroviral and Panther PunchKreepy Krauly#MyKreepyTeacher
Most Innovative Social and Digital Media by a Small Agency
BronzeStratitudeNelson Mandela UniversityApply now for 2021
SilverHellosquareKOOUngaz'Ncishi iDrama
GoldFCB DurbanDunlop Tyres SAGrandtrek Uncharted
GoldRetroviral and Panther PunchKreepy Krauly#MyKreepyTeacher
Most Innovative Social and Digital Media by a Large Agency
BronzeDigitas LiquoriceUnileverHellmann’s Dinner in the Dark
SilverJoe Public UnitedChicken LickenSoulful Nation
GoldJoe Public UnitedArrive AliveTequila Face
GoldWunderman ThompsonVodacomBe The Light
Best Influencer Marketing Campaign by an Agency
BronzeThe 13th Floor and CaratNIVEANivea Men Workshop
BronzeThe 13th Floor and CaratNIVEAPerfect & Radiant 3-in-1 Campaign
SilverPositive Dialogue Mark1 DUKE GroupMarriott InternationalMarriott Bonvoy Education Campaign
SilverJoe Public UnitedChicken LickenThe Great Chicken Heist
GoldJoe Public UnitedArrive AliveTequila Face
Best Integrated Marketing Campaign by an Agency
BronzeOliver Marketing (U-Studio)UnileverShield -Move More At Home
SilverFCB DurbanDunlop Tyres SAGrandtrek Uncharted
GoldJoe Public UnitedChicken LickenNyathi Rider
Blogging Excellence by an Agency
SilverArc InteractiveArc Blog
GoldFlow CommunicationsBlog Writing - MaropengMaropeng Blog
ONLINE MEDIA & TOOLS AWARDS
Best Virtual Reality Marketing Campaign
SilverWoolworthsFlume Digital Marketing & PRWW Easter Filter
Best Corporate Website
BronzeHeartlinesFlow CommunicationsHeartlines website
SilverMakeReignIntroducing MakeReign
Best Marketing Automation Campaign
BronzeOneDayOnly.co.zaEmail me
SilverPenquin and Spitfire InboundSuzuki South AfricaGrowth Marketing
GoldMerchant CapitalSpitfireManaging lockdown with empathy and consistency
Best Online Newsletter
BronzeHIVSAArc InteractiveChoma Online Newsletter
Best Use of Podcast/Vlog to promote a Product or Brand/Event
BronzeReboost EnergyHellosquareWe Move Radio
SilverCliffcentral.comTaylor Blinds and ShuttersInterpreted Content: Blind History
SilverDunlop Tyres SAFCB DurbanAre We There Yet?
GoldSANBSJoe Public UnitedA Few Minutes is Worth A Lifetime
Best Online Magazine/Newspaper
BronzeSanlamMachineSanlam Connect
SilverWoolworthsWoolworths MarketingWoolies Chicken - Behind The Scenes
Best E-commerce Website
BronzeNeedlelessCreative Bond Marketing E-commerce SolutionsNeedleless Website
SilverShelflifeMakeReignThe new Shelflife.co.za
GoldOneDayOnly.co.zaOneDayOnly. The best deals today, and every other day
STUDENT AWARDS
The New Generation Overall Student of the Year Award
GoldNina RoodbolStellenbosch AcademyInsight
The New Generation Overall Student Group of the Year Award
GoldTeam Power of FourAAA School of AdvertisingCommunity Keepers
SPECIAL AWARDS
The New Generation Top Graphic Designer of the Year Award
GoldAmy van der WaltCBR Marketing Solutions
The New Generation Best Agency Community Engagement Manager of the Year Award
GoldKarabo MasheleJoe Public United
The New Generation UX/UI Designer of the Year Award
GoldLuiza IvanovaArc Interactive
The New Generation Online Strategy of the Year Award
GoldShowmax
The New Generation Digital Brand of the Year Award
GoldChicken Licken - Joe Public United
The New Generation Overall Small Agency of the Year Award
GoldFCB Durban
The New Generation Overall Medium to Large Agency of the Year Award
GoldJoe Public United
The New Generation Overall Social and Digital Corporate of the Year Award
GoldVodacomShakeOff Summer 2020

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