South Africa
Marketing & Media Social Media
Submit newsAdvertiseSubscribe
NewsPress Office NewsCompaniesJobsEventsPeopleMultimediaFeaturesOpinion
AdvertiseSubmit news

Industries

All industriesAgricultureAutomotiveConstruction & EngineeringEducationEnergy & MiningEntrepreneurshipESG & SustainabilityFinanceHealthcareHR & ManagementICTLegalLifestyleLogistics & TransportManufacturingMarketing & MediaPropertyRetailTourism & Travel

Features

Loeries Creative WeekBizTrendsPendoringEffie AwardsOrchids and OnionsThe Lead CreativeMore Sections..

In the news

Heineken BeveragesBroad MediaEast Coast RadioBold Online MarketingCelerity.chatKena OutdoorAlgoa FMDentsuOnPoint PRTruthsetsOnline.comBrazen LabsBizcommunity.comField IQJonsson WorkwearHoorah DigitalEnquire about a company Biz Press Office
Agriculture
Automotive
Construction & Engineering
Education
Energy & Mining
Entrepreneurship
ESG & Sustainability
Finance
Healthcare
HR & Management
ICT
Legal
Lifestyle
Logistics & Transport
Manufacturing
Marketing & Media
Property
Retail
Tourism & Travel

News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

Submit content

My Account

Advertise with us

Trending

2 days 7 days 30 days By Industry
Search jobs
Advertise your job vacancies
    Post your Job Ad here >>

    Subscribe & Follow

    Jobs

    More jobsSubmit a jobOpen account

    LinkedIn taps creators like Steven Bartlett for new video-led growth strategy

    26 Aug 2025
    LinkedIn has expanded its BrandLink programme, integrating publishers and creators to produce short-form video series sponsored by brands including IBM, SAP, and AT&T Business.

    Since the relaunch, video uploads have increased 20%, views are up 36%, and BrandLink revenue nearly tripled in Q2.

    Source:
    Source: www.unsplash.com

    The platform is also rolling out creator-led shows hosted by business influencers such as Steven Bartlett, Rebecca Minkoff, and Guy Raz, covering topics from leadership and AI to entrepreneurship.

    LinkedIn has introduced new features to support video content, including vertical video formats, improved in-feed design, advanced analytics, and integration with Adobe Express for streamlined ad creation. Connected TV (CTV) ads are now generally available in the US and Canada, offering additional reach for advertisers.

    Read more: ads, LinkedIn
    Share this article
    TopicsNext
    Related
    Top stories
    More news
    Let's do Biz