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Marketing & Media South Africa

Top company and news stories 15 January 2018

Leigh Andrews
Editor-in-Chief: Marketing & Media SA


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BizTop stories
Image © .
#Fairnessfirst: Amplifying the female voice

Leigh Andrews

The first work week of 2018 for many was also one where we heard the global female voice loud and clear on social media, with 'celebration emojis' for everything from Iceland's equal pay law to #HereWeAre, #TimesUp and #Oprah2020...read
Trends
#BizTrends2018: What is shaping grocery retail in South Africa - Part 1
#BizTrends2018: What is shaping grocery retail in South Africa - Part 1

Maryla Masojada

In this two-part report, Trade Intelligence reveals the drivers and trends shaping grocery retail in South Africa in the short to medium term... read
#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness
#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness

Lindy Lee

Budgets are tight, with rising electricity and petrol prices driving many households to tighten their purse strings. In response, the retail industry is becoming increasingly competitive... read
#BizTrends2018: Winning brands will get their competitive edge from memorable customer experiences
#BizTrends2018: Winning brands will get their competitive edge from memorable customer experiences

Rachel Thompson

Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different... read
#BizTrends2018: Creating value remains key in the premium spirits brand experience
#BizTrends2018: Creating value remains key in the premium spirits brand experience

Elizabeth Lee Ming

In challenging economic times, consumers either choose less expensive brands that allow them to buy more, or opt to buy less and trade up to indulge their tastes for aspirational brands... read

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Nandi Zambodla, strategist at FCB Cape Town.
#BizTrends2018: Millennials are not a homogenous group

Nandi Zambodla

The biggest potential trend for 2018 could be marketers realising it is time to re-evaluate what we know to be true about millennials as a collective... read
Mike Sharman, owner, Retroviral Digital Communications.
#BizTrends2018: Putting the 'I' in live.

Mike Sharman

Live has been the major evolution in digital over the past two years, but it is still under-utilised from a brand perspective in South Africa... read
#BizTrends2018: A short to-do list for the new year
#BizTrends2018: A short to-do list for the new year

Pepe Marais

Where does 2018 leave us mere mortals, all analogue by design, in a digital world that is catapulting forward at the speed of light... read
Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).
#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

Nicola Cooper

With the largest 'youth bulge' in the world, the future of Africa is young, dynamic, determined. No one can afford to ignore the youth in Africa and the local and global business community needs to prepare for the ever-connected, younger generations... read
#BizTrends2018: Telling the truth is not a lie
#BizTrends2018: Telling the truth is not a lie

Samantha Page

Remind the world that responsible journalism in a healthy democracy holds power accountable and delivers the truth at all costs, despite what the architects of hate may say... read
#BizTrends2018: The call for authentic, experiential retail design
#BizTrends2018: The call for authentic, experiential retail design

Lauren Hartzenberg

In today's dynamic business environment, we should be seeking to understand the trends impacting a broader range of industries, regardless of the business sector we're in... read
#BizTrends2018: Plastic surgery and the power of social media
#BizTrends2018: Plastic surgery and the power of social media

Frank Graewe

If we talk about trends in plastic surgery we have to talk about social media... read
Tourism marketing trends to tap into in 2018
Tourism marketing trends to tap into in 2018

Christa Badenhorst

The competitive nature of the tourism industry - coupled with consumers constantly changing expectations - has meant that keeping tabs on, and tapping into, marketing trends is a must for business success... read
#BizTrends2018: Why the travel industry should be keeping its ear to the social media ground
#BizTrends2018: Why the travel industry should be keeping its ear to the social media ground

Cari Coetzee

YouKnow Digital, in partnership with consumers insights platform Crimson Hexagon, launched an extensive South African Consumer Trends Report. MD at YouKnow Digital unpacks the report focusing on the travel and hospitality findings... read
Andy Hedley, GM Southern Africa, Amadeus
#BizTrends2018: Airlines in the digital realm - putting data in the driving seat

Andy Hedley

Airlines have never had such access to the brains and feelings of their customers as they do today. By leveraging this data, airlines will be able to start experimenting with creative and fun new tools... read
#BizTrends2018: Connecting travel brands in a meaningful way
#BizTrends2018: Connecting travel brands in a meaningful way

Natalia Rosa

Travel marketing and PR is still evolving quite quickly - every year bringing a new tool or method into the mix. The mantra for professionals in this industry right now is integration and meaningful connections... read
#BizTrends2018: To survive, marketing must kill its darlings in 2018
#BizTrends2018: To survive, marketing must kill its darlings in 2018

Tom Manners

With being an early mover comes uncertainties that cannot be accounted for a hundred percent, as is the principle of risk and reward... read
Janine Lloyd, CEO of PR Expert.
#BizTrends2018: The low-down on 2018 PR and marketing trends

Janine Lloyd

This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy... read
#BizTrends2018: Mobile means more e-commerce opportunity than ever before
#BizTrends2018: Mobile means more e-commerce opportunity than ever before

Mark Mahoney

The proliferation of mobile phone networks in Asia-Pacific and Africa has transformed how people connect, communicate and shop... read
Matt Preschern, EVP and chief marketing officer of HCL Technologies.
#BizTrends2018: Marketing in the era of 'always on' communication

Matt Preschern

When the yachts contesting the Volvo Ocean Race (VOR) left Cape Town bound for Melbourne, Australia. Matt Preschern, EVP and CMO of HCL Technologies, the tech partner of the VOR in Cape Town, shared his five most important trends in marketing today... read
#BizTrends2018: Personalised advertising, robots and AR
#BizTrends2018: Personalised advertising, robots and AR

Bianca Quinn-Diavastos

2018 is going to be an incredible year for personalised advertising, robots taking over and your car knowing when you need milk... read
#BizTrends2018: How do we amplify emotional connections through consumer ecosystems?
#BizTrends2018: How do we amplify emotional connections through consumer ecosystems?

Molefi Moloantoa

Our physical and virtual environments are merging at a rapid pace, making us more digitally connected than ever before. Consumers want what they want and they want it now... read
#BizTrends2018: An augmented reality check
#BizTrends2018: An augmented reality check

Johan Walters

If we look at how tech companies are ploughing money into AR and VR developments it's easy to see why analysts are so bullish about the growth in this space... read
#BizTrends2018: Go where the people are
#BizTrends2018: Go where the people are

Gau Narayanan

Demands on corporates are changing and agencies need to respond better... read
#BizTrends2018: Africans for Africans by Africans
#BizTrends2018: Africans for Africans by Africans

Nonye Mpho Omotola

Africa has a population of over 1 billion people, 70% of which are youthful, aspirational and passionate about their continent. The proposition 'Africans for Africans by Africans' has become a dominant force with young people in Africa... read
#BizTrends2018: Three things you have to know about your customers in 2018
#BizTrends2018: Three things you have to know about your customers in 2018

Brandon de Kock

There are clear super-trends that determine what people need, what they think and how they are likely to behave. Here then are the 'big three' undercurrents all marketers and brand owners should bear in mind when trying to guess what to do next... read
#BizTrends2018: The changing media environment for ad agencies
#BizTrends2018: The changing media environment for ad agencies

Odette van der Haar

Like all sectors within the economy, we face economic and political instability which can have an impact on investment and ultimately marketing spend... read
#BizTrends2018: Brands need to stop thinking like brands and become more human
#BizTrends2018: Brands need to stop thinking like brands and become more human

Dean Oelschig

Brands need to become more human and create work that receives permission to communicate with their audiences... read
#BizTrends2018: It is time for marketing professionals to become more innovative
#BizTrends2018: It is time for marketing professionals to become more innovative

Desiree Gullan

From AI and data visualisation to cutting-edge segmentation and contextual marketing; industry players must have a firm grip on the latest trends... read
#BizTrends2018: Storytelling has to sit at the core of it all
#BizTrends2018: Storytelling has to sit at the core of it all

Brett Morris

90% of all internet traffic will be video based in 2019: there's absolutely no doubt that the way brands communicate will have to cater for an insatiable need for agile, high-quality video content... read
Heidi Brauer, chief marketing officer, Hollard Insurance.
#BizTrends2018: A trends story from a magician's granddaughter

Heidi Brauer

A marketing doyen waves her magic wand to wish in the trends she visualises for this year... read
Advertising
'I have H&M clothes I'm going to burn'
'I have H&M clothes I'm going to burn'

Kyle Zeeman

Some of SA's most famous faces have expressed outrage over international clothing brand H&M's latest advert showing a little black boy wearing a "coolest monkey in the jungle" hoodie... read
10 things...
10 things...

Quinton Jones

Quinton Jones shares ten things clients should expect from their media agency in 2018... read
Finding proof that print advertising is powerful

Chris Moerdyk

Issued By Chris Moerdyk

Debonairs Pizza launches 'Awesome Foursome'

Issued By FCB Africa

Screengrabs from the ad.
#OrchidsandOnions: Hey Proteas! We're coming for you! And Appletiser puts the air in airhead...

Brendan Seery

I sat down to start writing this column just after the First Test between the Proteas and India got under way at Newlands in Cape Town... read
Screengrabs from the ad.
#OrchidsandOnions: We can fix our $h!t and we can still make great ads... but let's lose the political correctness, please

Brendan Seery

Timing is something which always sets Nando's ads apart from the rest. Sure, the ads are funny - and in a way we, as South Africans, instinctively understand... but it is their timing which gives them their humour... read
Grand Prix winner, Channel 4's coverage of the 2016 Rio Paralympics through the 'Media that can!' campaign.
Warc announce Effective Channel Integration winners
Warc has announced the winners of the Effective Channel Integration category of its Media Awards 2017, a global competition recognising comms planning which has made a positive impact on business results... read
Dubai Lynx's full speaker programme announced
Dubai Lynx's full speaker programme announced
Dubai Lynx has announced its top speakers who join a Festival programme comprised of world-leading experts from the international creative communications industry... read
Regional grand jury on judging the AME Awards
Regional grand jury on judging the AME Awards
With an eye towards judging this year's competition, the AME Awards's regional grand jury members weigh in on judging the Awards... read
H&M removes 'black boy' ad after racism accusation
H&M removes 'black boy' ad after racism accusation
Swedish clothing giant Hennes and Mauritz on Monday apologised and removed an advertisement of a black child after the company was accused of being racist... read
From bud to bloom - The story of a Standard Bank Protea

Issued By TBWA\Hunt\Lascaris

Branding
Franchising model breeds success for Col'Cacchio pizzerias
Franchising model breeds success for Col'Cacchio pizzerias
In 2013, Greg Mommsen left the IT industry to set up one of the first Col'Cacchio pizzeria franchises in Bryanston... read
DigitLab Academy launches Online Personal Branding workshop

Issued By DigitLab

CRM, CX, UX
One integrated platform for your sales, work, people, communication and data

Issued By Yreeka

Design
#Newsmaker: Marli de Wet on her award-winning design project
#Newsmaker: Marli de Wet on her award-winning design project

Jessica Tennant

Last year's winner of the Caesarstone Student Designer Competition, Marli de Wet, will this year take up her prize by attending an international design fair of their choice with her Design Time lecturer... read
Programmers, animators, designers invited to join Vega Game Jam
Programmers, animators, designers invited to join Vega Game Jam
Vega Game Jam 2018 is set to put aspiring young game developers to the test. The annual 48-hour Global Game Jam will be taking place from 26-28 January 2018 at Vega's Johannesburg and Cape Town campuses... read
The Pentawards will host dedicated conference in China
The Pentawards will host dedicated conference in China
The Pentawards, the most prestigious worldwide competition exclusively devoted to packaging design, will host a dedicated conference in China in collaboration with ADF&PCD Shanghai 2018... read
Digital
(c) Valentina Todorova -
2017 digital media learnings

Audrey Naidoo

It has practically taken me last year to figure out exactly what is going on behind my digital media buys. For the marketers out there, now is the time to ask the questions from your media agency and to dig deep into the operations behind the scenes... read
What's hot and what's not: 2018 digital marketing trends

Issued By AMcomms

Data takes the crown as a top 2018 digital trend

Issued By Mark1

Magazines
SA's biggest restaurant awards adapts to international trends

Issued By New Media

Marketing
The dirty side of content marketing
The dirty side of content marketing

Bronwyn Williams

The logic of context marketing is simple: To get more conversions you need more leads. To get more leads, you need more traffic, that is web clicks. And, to get clicks, you need content. Lots of it... read
Creative burnout
Creative burnout

Jessica Coombs

Jessica Coombs of Native VML writes how dealing with creative burnout in all of its ugly forms is ultimately down to your company's culture.... read
All images © - .
The magic of Coltrane and the farm

Damon Stapleton

In December 2017, our creative department got to visit Gibbs Farm. It is a sprawling Willy-Wonka type meadow filled with exotic animals and dotted with some of the most gigantic and beautiful sculptures the world has ever seen... read
Stellar speakers to headline Africa's largest marketing conference

Issued By IMC Conference

Media
C.S.A. forms content partnership between The Wire and Independent Media
C.S.A. forms content partnership between The Wire and Independent Media
Talent and communications agency Celebrity Services Africa today announced a content partnership between its online entertainment portal The Wire and Independent Media... read
David Tiltman, head of content at Warc.
Digital transparency, key challenge for brands in 2018 - Warc Toolkit
Digital transparency will be a key challenge for brands in the year ahead concludes Warc, the global marketing intelligence service, in its 2018 Toolkit... read
Media Freedom
CPJ announces press oppressors' awards amid Trump's fake news awards
CPJ announces press oppressors' awards amid Trump's fake news awards
As US President Donald Trump announces his "fake media" awards, the CPJ names its global press oppressors - world leaders who use rhetoric, legal action, and censorship to try to silence their critics... read
Promotions & Activations
Photo: Bitcoin News
Japan's new cryptocurrency crooners sing the bitcoin beats
Move over AKB48: Japan has a new all-girl "idol" band -- the Virtual Currency Girls -- on a mission to educate the public about bitcoin and other cryptocurrencies. read
Retail
Malema must pay for damages incurred by H&M stores: DA
Malema must pay for damages incurred by H&M stores: DA
The Economic Freedom Fighters must be held accountable for all the damages incurred as a result of vandalism at a number of H&M stores, the DA said on Sunday... read
Social Media
Facebook announces major changes to 'pages' organic reach

Christopher Smith

Issued By CharlesSmithAssociates/Sha-Izwe Communications

via Flickr (CC BY 2.0)
World stands up for Haiti, Africa after Trump's "shithole" comment

Andy Walker

US President Donald Trump has taken to Twitter to respond to reports that he referred to Africa, Haiti and El Salvador as "shitholes"... read
(c) shutterpix -
Facebook updates News Feed to make friends a priority
LAS VEGAS - Facebook on Thursday announced a major update that will put friends and family above pages or celebrities in a user's news feed -- and likely result in people spending less time on the leading social network... read
Twitter won't block world leaders, citing need for discourse
Twitter won't block world leaders, citing need for discourse
Twitter announced Friday it would not block the accounts of world leaders even if their statements are "controversial," citing a need to promote a "public conversation" on political issues... read
TV
Television will endure in a Netflix world
Television will endure in a Netflix world
In a world where all-episodes-at-once has quickly become ubiquitous, what else will consumers want out of their entertainment experience in the future? read
e.tv revamps 2018 TV schedule
e.tv revamps 2018 TV schedule

Issued By e.tv

e.tv's weekday schedule has been revamped to bring viewers more of what they love: reality court shows, talk shows, soapies, news, local drama and international series... read
IAB Digital Summit & Bookmarks
Tickets on sale for the IAB Digital Summit, Bookmark Awards
Tickets on sale for the IAB Digital Summit, Bookmark Awards
For the past decade, the Bookmark Awards have recognised top industry talent, predicted digital trends and awarded up-and-coming mavericks... read
Behind the Selfie
Letting the sun shine in...
#BehindtheSelfie with... Jamie Matroos

Leigh Andrews

This week, we go behind the selfie with Jamie Matroos, deputy editor at Design Indaba... read
Loeries Creative Week Durban
The Upstairs Ludus gladiators.
#LoeriesRanking with... The Upstairs Ludus

Leigh Andrews

What better way to creatively ease into the working year than with a reminder of some of last year's top contenders at the Loeries? We continue the local insights with The Upstairs Ludus... read
One Show Awards
The One Show Health, Wellness & Pharmaceutical jury announced
The One Show Health, Wellness & Pharmaceutical jury announced
The One Club for Creativity yesterday announced the jury for its new Health, Wellness & Pharmaceutical discipline for The One Show 2018... read
International
Facebook joins Europol talks to fight Islamist propaganda
Facebook joins Europol talks to fight Islamist propaganda
THE HAGUE - Facebook took part this week in key talks with European police agencies on how to stop and eliminate violent and terror-related Islamic jihadist posts, in an evolving battle against such propaganda... read
Powerful, but perhaps not quite as much as promised | ©
Tesla faces fresh Norway lawsuit over false advertising
OSLO - Nearly 80 Tesla owners in Norway have sued the US automaker over misleading advertising, saying their electric car did not deliver the promised performance, Norwegian daily Dagens Naeringsliv (DN) reported on Thursday... read
Rio brings in state law cracking down on sexist ads
Rio brings in state law cracking down on sexist ads
RIO DE JANEIRO - Brazil's Rio de Janeiro state on Wednesday brought in a law cracking down on ads deemed to be sexist, threatening violators with hefty fines... read
BBC China editor quits in equal pay protest
BBC China editor quits in equal pay protest
BBC journalist Carrie Gracie announced Monday she had quit her post as China editor in protest at an "indefensible pay gap" at the British broadcaster, winning support from dozens of colleagues... read
Quotes
Kate Middleton
"We want to encourage people to talk to one another."
Bernard Baruch
"Millions saw the apple fall, but Newton was the one who asked why."
H. Jackson Brown, Jr.
"Our character is what we do when we think no one is looking."
Baltasar Gracian
"Great ability develops and reveals itself increasingly with every new assignment."
Jean Cocteau
"An original artist is unable to copy. So he has only to copy in order to be original."

More quotes  Submit a Quote
Twitter
khayadlanga
@khayadlanga
RT @jimsciutto: A New York bookstore is featuring books today by writers from #ShitholeCountries including Nelson Mandela and Malala Yousaf...
darrenp3
@darrenp3
How Volkswagen is using artificial intelligence for ad buying decisions - Digiday https://t.co/6RuThxpaDW https://t.co/aXRj6tKri0
socialmedia2day
@socialmedia2day
Marketers often overlook the value of these elements #digitalmarketing https://t.co/n3uUS99gnu
adage
@adage
Scale Is Killing Advertising -- DigitalNext by Creative Clicks CEO Raymond Kokken https://t.co/KrRzBk99qq https://t.co/1HcVqfXNsA
More tweets  Follow

Jobs offered
Mid-Senior Creative/Promo Director - Johannesburg
C2 Productions is looking for a vibrant and talented mid to senior director to conceptualise and direct promos for Africa's leading sports broadcaster, as well as other commercial projects. Read more >>



Office Administrator/Traffic Coordinator - Virtual Reality Company - Johannesburg
Africa's foremost virtual reality production studio is looking for a passionate and meticulous traffic manager/office manager to join our growing team. Be part of the future! Read more >>



Front-End Developer - Johannesburg
We're looking for an experienced front-end developer who is obsessed with producing pixel perfect, award-winning work on deadline and under pressure. Read more >>



Digital Designer Intern - Johannesburg
Award-winning digital agency looking for a recently graduated digital designer to join our fast growing digital communications agency in Johannesburg to work on some of SA's top brands. Read more >>



Middleweight Graphic Designer/Creative DTP - Johannesburg
Our design studio is looking for a middleweight graphic designer/creative DTP with design experience in corporate communication. Read more >>



Front End Web Developer - Cape Town
We are branding rebels that value creativity, diligence, and ambition. You'll join a group of legends, and work in an environment that pushes you to achieve the extraordinary. Read more >>



Account/Project Manager - Somerset West
G Studio Branding Agency is looking for an account/project manager to join their team. An experienced and self driven individual with brand and consumer expertise. Read more >>

Producer - Johannsburg
We are looking to hire a multi-disciplinary producer with experience in post production/motion graphics/animation. Our projects often span live-action, motion graphics, character animation, visual effects, print/illustration and digital applications. Read more >>


Junior Marketing Administrator - Somerset West
Junior marketing administrator - Join a company that changes lives! Master Maths head office is looking for someone to assist with diverse marking functions for national campaigns and franchised centres. Read more >>


Social Media Community Manager Intern - Sandton
Do you understand brands and have a passion for creating content that engages and grows communities? Are you "always on", even on weekends? Join our fast growing digital communications agency. Read more >>


New events to diarise
InDesign Basic to Intermediate
Multidimensions - 12 Jan 2018, Cape Town


Photoshop basic to intermediate
Multidimensions - 15 Jan 2018, Cape Town


InDesign Pro Skills
Multidimensions - 15 Jan 2018, Cape Town


Online marketing/social media strategy boot camp
SND Audio - 24 Jan 2018, Somerset West | 20 Feb 2018, Worcester | 23 Feb 2018, Somerset West


Creative writing, editing for corporate publications
IAJ - Institute for the Advancement of Journalism - 12 Mar 2018 to 16 Mar 2018, Johannesburg


The essentials of broadcast media management course
Rhodes University Sol Plaatje Institute - 12 Mar 2018 to 16 Mar 2018, Johannesburg


Dealing with the media
IAJ - Institute for the Advancement of Journalism - 8 May 2018 to 10 May 2018, Johannesburg


Journos' writers gym
IAJ - Institute for the Advancement of Journalism - 19 Jun 2018 to 21 Jun 2018, Johannesburg


Illustrator basic to intermediate
Multidimensions - 16 Jan 2018, Cape Town


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