The jury, representing nine countries, will judge work from around the world based on creativity of ideas and quality of execution. It includes:

• Amit Akali, executive creative director, Medula Communications, Mumbai, India
  
• Stephanie Berman, partner, chief creative officer, The Bloc, New York, NY, USA
  
• Allison Ceraso, managing director, chief creative officer, Havas Life, New York, NY, USA
  
• Kathy Delaney, global chief creative officer, PublicisHealth/Saatchi Wellness, New York, NY, USA
  
• Todd Henwood, vice president, creative director, GSW Toronto, Toronto, Ontario, Canada
  
• Mirko Kaminski, founder, executive creative director, Achtung Kommunication, Hamburg, Germany
  
• June Laffey, executive creative director, Australia and Southeast Asia, McCann Health, Sydney, Australia
  
• Brett O’Connor, executive creative director, VCCP Health, London, UK
  
• Carles Puig, executive creative director, Grey Health, Santiago, Chile
  
• Bernardo Romero, senior vice president, group creative director, Area 23, New York, NY, USA
  
• Michael Schreiber, executive creative director, DDB Health, New York, NY, USA
  
• Ricardo Sciammarella Pereira, executive creative director, Ogilvy, São Paulo, Brazil
  
• Masaya Shimizu, planning director, Dentsu, Tokyo, Japan
  
• Joan Wildermuth, executive director, chief creative officer, Juice, New York, NY, USA

Addition of the Health Wellness & Pharmaceutical as a separate discipline is a reflection of the unique demands of the those sectors. Vertical markets within the discipline include Over-the-Counter, Dietary Supplements/Nutraceuticals, OTC Products & Equipment, Prescription/Pharmaceuticals, Health Services, Awareness/Advocacy/Education/Fundraising and Business-to-Business.

“This new jury consists of esteemed creative professionals from around the world who specialize in this unique field where work often needs to pass both creative and regulatory muster,” said Kevin Swanepoel, CEO, The One Club for Creativity. “Health, wellness and pharma continue to be fast-growing segments with their own unique regulatory challenges, and the creative work deserves to be judged by a separate dedicated jury of advertising experts.”

He added the quality of creative work in these areas has advanced significantly in recent years. “Soon after launching One Show Rx in 2000 as the ad industry’s first awards show for pharma, we recognised much of the work was not yet up to One Show Pencil standards and rolled the discipline back into the overall One Show four years later,” said Swanepoel. “Today, health wellness and pharma deserve to be a separate discipline again due to the elevated quality of the work.”

The One Show judging takes place in March 2018, with finalists announced in April in the lead up to the The One Show awards ceremonies on 9 and 11 May 2018 during Creative Week in New York.

Entries can be submitted via OneShow.org. Deadline for entry is 31 January 31 2018.