Christopher Smith is MD of Sha-Izwe Communications, a media relations and social media marketing company. He has been in the industry for 7 years working on projects in theconsumer, environmental, automotive and financial sectors.
Facebook announces major changes to 'pages' organic reach

Facebook will make the biggest change to the Facebook 'pages' the social platform has seen to date. Organic reach is set to decline to almost zero, making advertising for businesses essential...

By Christopher Smith, Issued by CharlesSmithAssociates/Sha-Izwe Communications 15 Jan 2018

PR agencies can be the new SEO agencies of the 2016 digital revolution

Long gone are the days when companies would put Search Engine Optimisation (SEO) consultants on large retainers to increase both their website hits and Google presence...

By Christopher Smith 22 Sep 2016

Go mobile or go home

Google, via the Webmaster Central blog, announced that it will be prioritising mobile-friendly websites. This is likely to have as much of an impact on organic search results as any of the major algorithm updates...

By Christopher Smith 10 Apr 2015

The importance of content marketing

A recent study showed that the average consumer visits over 2,500 websites per year. The study showed that video and rich content such as graphics and images kept the user's attention...

By Christopher Smith 16 Sep 2014

Using Twitter to grow your small and medium-sized business

Twitter has announced the launch of an account dedicated to helping small and medium-sized businesses in SA...

By Christopher Smith 27 May 2014

WhatsApp with Facebook?

People have been asking why Facebook spent so much on the instant messenger. Is it that Facebook wants to have dominance in the mobile market or are more people moving away from Facebook?

By Christopher Smith 2 Apr 2014

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