For those of us who work in the travel industry, we know that travel as we knew and loved it, is over. As consumers grapple with uncertainty during this time, their purchasing behaviour has become more erratic and quite frankly almost impossible to predict...
Natalia Rosa 6 Jan 2021
While July may be the month where we remember to give back to others, when it comes to the travel and tourism industry, every day is an opportunity to contribute to the sustainability of the planet's people, places, wildlife and natural resources...
Natalia Rosa 22 Jul 2019
Wildlife, incredible landscapes, exciting road trips, centuries-old tribes and glorious beaches are just a few great travel experiences that make Africa one of the most desirable travel destinations in the world...
Natalia Rosa 22 May 2019
For many years, content has been king when it comes to marketing travel and tourism brands. This is changing...
Natalia Rosa 4 Feb 2019
Investing in owned media to promote your travel brand...
Natalia Rosa 16 Jan 2019
Natalia Rosa cites some of South Africa's leading travel professionals, and their words of wisdom on the travel industry...
Natalia Rosa 18 Jun 2018
Although it's certainly not feasible for Africa to have thousands of city pairs because the traveller demand simply doesn't exist, there are several hundred city pairs that would certainly be sustainable...
Natalia Rosa 22 May 2018
One of the strengths of marketing travel to Africa is that its destinations offer so much diversity. How would an African Tourism Board even begin to market the continent as one brand when there are so many cultures, ethnicities, landscapes and languages that comprise the continent?
Natalia Rosa 15 May 2018
There's an energy and dogged determination one feels when visiting Nigeria for the first time. It's that palpable can-do, roll-up-your-sleeves, hurry-up-and-wait atmosphere that is simply intoxicating...
Natalia Rosa 8 May 2018
Can you imagine whipping out your mobile phone instead of your passport when you travel for business or leisure? If Blockchain has its way, that could become a reality...
Natalia Rosa 11 Apr 2018
In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair...
Natalia Rosa 16 Jan 2018
Travel marketing and PR is still evolving quite quickly - every year bringing a new tool or method into the mix. The mantra for professionals in this industry right now is integration and meaningful connections...
Natalia Rosa 15 Jan 2018
