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Marketing & Media South Africa

Celebrating SA's One Show pencil wins

With an eye on global industry trends, Louise Marsland's latest [TrendTalk] column investigates whether brands can truly unlock the sharing economy, as explored in PricewaterhouseCoopers' ground-breaking research into this recent economic phenomenon.

Bringing the focus back home, South African advertising agencies have lots to smile about, having garnered 10 One Show pencils at the One Show awards late last week.

Tony Koenderman looks specifically at Ogilvy's unmatched creative dominance, listing its accolades stretching as far back as 2011.

Still in that awards mindset, the [Loeries 2015] are looking beyond advertising by including a category for every business, with 'service design', which covers every form of customer interaction - a global advertising awards first...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Weekly top stories
[TrendTalk] Can brands unlock the sharing economy?
[Louise Marsland] Can current business models unlock opportunities within 'the sharing economy', which is a real threat to businesses within the industries in which sharing models are gaining favour?... read more>>

10 One Show Pencils coming home to South Africa!

Crack open the bubbly - seven South African agencies took home 10 One Show Pencils, including four Silver and six Bronze Pencils...

Read more >>



Ogilvy's unmatched creative dominance

Tony Koenderman

Not since the heyday of Hunt Lascaris in the early Nineties has an ad agency been so creatively dominant as Ogilvy South Africa is right now...

Read more >>



[Loeries 2015] Service design, a category for every business

Leigh Andrews

A Loerie Awards category that's NOT for advertising campaigns? Yes, that would be Loeries 2015's new 'Service Design' category...

Read more >>





Biz Takeouts
[Biz Takeouts Podcast] 130: This is Me, EFC Africa and Zwipit
On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Cairo Howarth, Keiren Jacobson, Mark Chirnside and Felix Martins... read more>>
Loeries Creative Week Durban
[Loeries 2015] Entry deadline extended... just this once!
Good news, creative procrastinators! The Loeries have extended the 2015 entry deadline so you can still submit for the rest of the month - but this comes at a cost... read more>>
Marketing
[Behind the Selfie] with... Belinda Mountain

Leigh Andrews

This week, we find out what's really going on behind the selfie with Belinda Mountain, Co-Owner/Director at Black Mountain... read more>>
Mobile and tech - What should be on the marketer's radar

Jonathan Hall

Jonathan Hall, President Consulting: North America, at Added Value, highlights the latest in everything from artificial intelligence to wearables, from big data to storytelling, and what brand owners can learn from the worlds of mobile and tech. read more>>
Stop marketing your brand!

Helen McIntee

The concept of content marketing is not original, but when you put the word "online" in front of it, it becomes a whole new animal... read more>>
McDonald's SA launch "Know Our Food" programme
The Growth Trap and how to avoid it

Issued by Trudon

TLC Marketing Africa appoints new Partnership and Content Director

Issued by TLC Marketing Worldwide

@Marketing4Youth #Africa

Charles Foster and Ilse Dinner, Issued by Millward Brown

TLC Marketing's four top tips for Mother's Day campaigns

Issued by TLC Marketing Worldwide

Does your marketing have a heartbeat?

JJ van Niekerk, Issued by Forever Friday


THE NEW RULES OF CUSTOMER ENGAGEMENT

Arm yourself with FRESH insights and real solutions to successfully engage with your existing and prospective clients and make sure your brand thrives in the connected consumer space!


CLICK HERE

Advertising
All the Feb/March 2015 Creative Circle Awards winners
Click through to view all the Feb/March 2015 Creative Circle Awards, held at NativeVML in Johannesburg recently... read more>>
[Orchids & Onions] Courage and humour rev the engine for consumers

Brendan Seery

One of the trickiest things for a brand to do is to change its offering radically and then market it. Ask Coca-Cola about the New Coke fiasco in the 1980s... read more>>
Winners of Cinemark Young Lions Competition capture 'Say no to Xenophobia'
Pendoring 2015 a whopper

Issued by Pendoring

Don't compete with the entertainment - Be the entertainment

Issued by 7 Different Kinds of Smoke

Branding
[Creative Business Exchange] Branding, beyond the logo

Leigh Andrews

Building a successful creative brand is about more than just designing a good logo, creative brand visionary Nadia van der Mescht explained at the Creative Business Exchange... read more>>
Guerilla turns on incredible with Philips

Issued by Guerilla Tactic Media

Living brands: How to avoid marketing's 'thud factor'

Elsa Gouws, Issued by Yellowwood Future Architects

Cinema
Get ready for Cannes Film Festival / Marche du Film
As the ATFT gets ready to lead a dti-sponsored delegation of 20 independent producers to the Cannes Film Festival from 12-21 May 2015, the organisers offer tips to those participating... read more>>
KZNFC takes filmmakers to Cannes Film Festival 2015
The KwaZulu-Natal Film Commission (KZNFC) will attend the Cannes Film Festival 2015, as an official partner at the South African pavilion... read more>>
CRM
NextTen Customer Experience Management South African certification workshop

Issued by The Focus Group

CSI
Enter the SAB Foundation Social Innovation competition
Entrepreneurs and innovators with innovative, pro-poor products and services are invited to enter for the SAB Foundation Social Innovation Awards 2015 which carries a first prize of R1m... read more>>
What if each person on Twitter donated a blanket? #TBD2015
Since the Twitter Blanket Drive's launch in 2010, thousands of blankets have been collected to provide some relief from the cold... read more>>
Mentoring course proves its worth

Danette Breitenbach

A CSI initiative that empowers and equips young women entering the world of marketing, the second Phakama Women's Academy launch took place at the VWV Group in Kyalami... read more>>
SA schools get International Space Station inspiration with OSAAT
VWV selects new group of students for Phakama Class of 2015

Issued by VWV Group

Digital
Mobility will sweep away the digital divide, says Wits professor
Professor Barry Dwolatzky, Director of the Wits University's Joburg Centre for Software Engineering (JCSE), has said that the last 10 years has seen mobility effectively sweep away the digital divide, ensuring that previously unreachable rural areas now have digital access and connectivity... read more>>
The SpaceStation explores digital advertising to travellers

Issued by The SpaceStation

TMI nominated for four awards at the Drum Search Awards

Issued by The Media Image

How companies are developing eZines to monetise content

Issued by Realmdigital

The Heavy Chef quarterly magazine and digital marketing learning tool is available for download

Issued by World Wide Creative

To be... or not 2b

Michelle Kreuiter, Issued by NATIVE VML

Striata SA appoints Stergios Saltas as new MD

Issued by Striata SA

Education
Shaping a professional personal brand
Individuals looking for an edge in today's connected and fast-paced working environment can use personal branding strategies to market themselves more effectively to prospective employers and clients... read more>>
How to build a successful career in complex emerging markets

Issued by UCT Graduate School of Business

Events & Conferencing
Mediatech Africa comes to the Dome in July
The Ticketpro Dome in Johannesburg will host Mediatech Africa, one of the largest media and entertainment technology trade shows for southern Africa, from 15 to 17 July 2015... read more>>
Electronics & Gaming Expo (EGE) launches in Cape Town this May

Issued by Frontosa

SME South Africa hosts its first Growth Champions Seminar for Gauteng entrepreneurs

Issued by SME South Africa

Are your events ready for the big league?

Issued by The RSVP Agency

Kaya FM celebrates mothers in partnership with SPAR and Johannesburg City Parks and Zoo

Issued by Kaya FM 95.9

Exhibitions
Excelling @ EXSA's annual conference

Issued by EXSA

Markex 2015: exhibitors speak out

Issued by Markex

Magazines
Launch of Fairlady Women of the Future search
Fairlady magazine launched its first Women of the Future Awards, looking for South African female entrepreneurs who are set to be the women of the future in business. Entries close on 15 June 2015... read more>>
TechSmart magazine moves solely online
Media
brandhouse Responsible Drinking Media Awards selects judges
The judging panel for the 2015 brandhouse Responsible Drinking Media Awards (RDMAs) has been selected. This year's judges are Don Daniel Makatile, Craig Doonan, Kerry Cullinan and Joanne Botha... read more>>
Read Me

Marion Scher

When I became a journalist I thought I would be telling really important stories, making a difference in people's lives. Well, maybe that was a bit starry eyed but I like to think for a number of years I did that well... read more>>
ABC Q1 2015 circulation data

Issued by Audit Bureau of Circulations

Mobile
The power of mobile marketing

Sherry Zameer

There are more than seven billion mobile phones worldwide. Always on and accessible everywhere, mobile devices have become central to people's lives. read more>>
Future Digital Awards for Mobile Commerce - entries now open
Every year, Juniper Research in the UK, recognises the most innovative and dynamic players across the mobile commerce sector... read more>>
EY, Eriksson identify Frontrunners in mobile
Network
The dangers of a connected world

Lutz Blaeser

The problem is that the IoT is connecting places that were never originally designed to be connected to the internet... read more>>
Newspapers
Newspaper titles move into 24.com network
There has been massive digital migration of newspaper titles to News24 and Netwerk24 online platforms, with the move of 11 English and 14 Afrikaans newspaper titles... read more>>
Online Media
Microsoft forgets its manners, ponders middle finger emoji

Myolisi Sikupela

According to the Emojipedia blog, Microsoft will introduce new emojis to Windows 10 and one of them will be sure to raise a few eyebrows.... read more>>
Chris Roper's 'night, Knight' announcement gets social media buzz
Social media is buzzing with the news that Mail & Guardian Online's editor-in-chief of six years, Chris Roper, has resigned... read more>>
[Creative Business Exchange] Online content and social media basics for business

Leigh Andrews

Nadia van der Mescht explains the concept of online business presence and how to build a strong brand online... read more>>
Celebrating the 2015 African Blogger Award winners!
The winners of the second annual African Blogger Awards were announced on 5 May 2015, with South Africans dominating the pack... read more>>
Ananzi Mail changes service providers

Issued by Brabys

PR
PRISMs 2015 - Celebration of African excellence

Issued by PRISM Awards

Riverbed bags cement giant PPC!

Issued by The Riverbed Agency

Are your employees 'engaged'?

Issued by Blue Moon Corporate Communications

Radio
When content becomes the new billboard

Talifhani Munzhedzi

Content become a new billboard when audience and listeners trust and rely on a certain presenter or show to deliver on what matters to them... read more>>
Kevin Fine on Jacaranda FM's Station of the Year win

Leigh Andrews

Here's what the title 'station of the year' says of all the hard work behind the scenes in the day-to-day running of a station like Jacaranda FM... read more>>
NetFlorist's Mother's Day advice blossoms on the radio waves
One FM community radio station uses crowd funding
Gagasi FM strengthens its line-up

Issued by Gagasi FM

Less than a month to go until BP Jacaranda Day at Supersport Park

Issued by Jacaranda 94.2 FM

Recruitment
A few tips on attracting and retaining talent

Emily Keyes, Issued by The Talent Boom

How to stand out from the crowd

Juliette Attwell, Issued by Recruitgroup

Research
Columinate 2015 Internet Banking SITEisfaction survey shows improvement from local banks

Issued by Columinate

Say Big Data one more time...

Issued by Effective Intelligence

Sales
SOC masters the Masterclass

Issued by Search Online Consulting

Social Media
How to create shareable content

Alesia Hsiao

You'll be happy to know that rarely is a lack of shares indicative of a lack of quality. There's probably nothing wrong with your article content wise... read more>>
Visa's #MyEverywhere campaign set to share SA's beauty

Leigh Andrews

On 8 May, Visa launched a digital campaign with the long-term goal of changing the way the world sees South Africa and how South Africans see themselves... read more>>
Activism in the age of social media

Rebone Masemola

Social media activism has its perks, but a displaced mother of three from Zimbabwe is neither going to eat blogs nor the ranting scribbles trending all over our newsfeeds... read more>>
CEOs need social media shock tactics

Issued by Chris Moerdyk

Social listening, a qualitative view

Issued by Interact RDT

Facebook is shutting down its friends data API: Here's what it could mean for digital marketers and developers

Issued by iProspect

Sponsorship
SABC Education African EduWeek gets diamond sponsor
The SABC Education African EduWeek has a diamond sponsor - Intel - for the second year in succession. The show, scheduled for 1 and 2 July 2015 at the Gallagher Convention Centre... read more>>
Radio Awards offer sponsorship opportunity
MTN will not be renewing its title sponsorship of the Radio Awards, when its contract ends at the end of 2015. This allows the Future Group, owner of the Awards, to seek a new title sponsor... read more>>
Openfield announces talent management acquisition

Issued by Openfield

'It's more than a job, it's a passion'

Issued by Octagon South Africa

Adams & Adams increases support of South African creative industry

Issued by Business and Arts South Africa

TV
Launch of Caxton TV with Bona Mo
Caxton has extended its brand offering with the launch of Caxton Television and its first show, Bona Mo. Positioned as a branded television segment presentation... read more>>
International
Five companies that did it right: Using pop culture in advertising

James White

The worst thing that can happen to an ad is nothing. Nobody sees it, and if they do, they don't remember it. It can be tricky to create an ad that's both memorable and original, but who's to say that you can't do some recycling?... read more>>
Research indicates small businesses should increase social media usage
WASHINGTON DC, US: A US survey, undertaken by research firm, Clutch, finds there is room for growth in small business' social media presence and that they are not leveraging the medium... read more>>
Oculus virtual reality headsets set to ship in 2016
SAN FRANCISCO, US: Oculus, the virtual reality firm acquired by Facebook last year, said on Wednesday it would begin shipping its Oculus Rift headset to consumers early next year after years of development... read more>>
Finalists announced for 2015 New York Festivals Advertising Awards
NEW YORK, US: New York Festivals International Advertising Awards competition, honouring the world's best advertising, has announced the 2015 finalists... read more>>
'Students Can Become Judges' contest launches for New York Festivals
New category for LIA awards
Jury selected for Lions Health, includes UN Foundation's Sherinian
Clio Key Art Awards call for entries
New tech for a new age of social traders

Boris Dzhingarov

More International
Government news
African ministers unite to develop continent's tourism
PRETORIA: Growth and development of tourism in the African continent is at the top of the agenda during the African Tourism Ministers roundtable discussion on the eve of the official opening of the Tourism Indaba in Durban on Friday... read more>>
R32m for free internet at public libraries
PRETORIA: An amount of R32m has been allocated towards Mzansi Libraries On-Line, which provides free internet connectivity for all South Africans through public libraries... read more>>
Police use Twitter to enhance fight against crime
PRETORIA: The South African Police Service (SAPS) has seen a significant growth in its social media presence, a platform where followers can actively participate in the fight against crime... read more>>
SAA's unfair competitive advantage

Tralone Khoza

Emirates and SA Tourism plan joint marketing initiatives
More Government news
Motoring news
Auto box boosts Cruze appeal

Henrie Geyser: motoring editor

Chevrolet's likeable Cruze family sedan has been prettied up and given a few appealing new features including a snazzy infotainment system and a six-speed automatic transmission for its flagship 1.4T LS sedan... read more>>
More Motoring news
New accounts
  • Zurich Insurance Company appoints Demographica - more info
  • Handles Inc. appoints GreenQueen Communications to work on PR account - more info

More accounts  Submit a New account
People on the move
  • Wag the Dog Publishers appoints multimedia specialist - more info
  • MaxAxion appoints Shauna Carter as national sales director - more info
  • Exponation announces new conference manager - more info
  • Quirk Johannesburg appoints Paul Binikos as managing director - more info
  • Jam Media appoints social media executive - more info

More people  Submit a Person
Jobs offered
Campaign Architect/Promotions Manager - Johannesburg
Leading out of home media company with offices across Africa seeks an experienced operations/project manager/promotions manager to join the team at head office Johannesburg. Read more >>


Sales Executive - Design and Display - Johannesburg
Rocket Creative Design and Display is in need of an efficient and ultra-capable sales executive to join our team to provide client service and to generate increased sales revenue. Read more >>


Senior Bookkeeper - Johannesburg
Join the Netflorist team - the exciting position within our Finance division has become available Read more >>


Senior Python Developer - Cape Town
Passionate about Python? Do you like to be challenged? KRAZYBOYZ digital is looking for a senior in-house Python/Django developers to join our team. Read more >>


Graphic and Web Designer - Johannesburg
Graphic and web designer for studio in Bedfordview. Looking to start as soon as possible. Join a dynamic team and grow with a funky client base. Time for change. Apply Now. Read more >>


Sales and Commercial Manager - Cape Town
Cape Town Tourism currently seeks to appoint a suitably qualified and experienced sales and commercial manager. Applications close: 22 May 2015 Read more >>


Administrative Officer - Corporate Marketing - Cape Town
Stellenbosch University currently seeks to appoint a suitably qualified and experienced administrative officer (sales representative: radio) - corporate marketing (Ref. MFM124/0415). Applications close: 18 May 2015 Read more >>

Freelance Journalist - Gauteng
We're an international media company, looking for an accomplished reporter to write for our portfolio of award-winning business titles (working from home). Read more >>

PR Account Director - Johannesburg
Experienced, enthusiastic and digitally savvy PR account director with excellent digital PR agency experience to join our highly professional, fast growing digital communications agency, based in Johannesburg. Read more >>

Account Manager - Johannesburg
A B2B marketing agency is looking for an energetic, self-motivated account manager with Honours degree. The ideal candidate must be suited to an extremely fast-paced, highly pressurised environment. Read more >>

Copy Imagineer - Johannesburg
Established brand communications company that creates integrated, idea-driven campaigns for leading brands and companies, invites a talented and versatile writer to make their mark in busy studio. Read more >>

Sales Representative/Account Manager - Cape Town
Organised, self-motivated and experienced sales person (print and/or packaging - solid board and corrugated) required to service existing and new clients. Read more >>

Account Manager - Cape Town
Artifact Advertising is looking for a passionate, dynamic, self starter, digitally minded, client loving, talented account manger to join our team in our Cape Town office. Read more >>

Junior Graphic Designer - Johannesburg
Scan Display's Johannesburg office is looking for a newly-qualified/junior graphic designer to design mainly for large format printwork for exhibitions, events and retail displays. Read more >>

Key Accounts/Sponsorship Manager - Strand
Key accounts/sponsorship manager for our digital media portfolio in the hospitality industry. Read more >>

Operations/Client Services - Johannesburg
You need to have a strong understanding of digital and mobile. If augmented reality, gamification and NFC excite you then you'll love working with us. Read more >>

Graphic Designer - Johannesburg
Urgent: Looking for a self-driven graphic designer to help design sleek and powerful activations using Illustrator, InDesign and Photoshop. Read more >>

SEO Gun - Cape Town
Wicked mid level specialist SEO role at Cape Town's coolest digital agency. Do you have a minimum of three years' specialist SEO experience? This could be your dream job! Read more >>



New events to diarise
Competitive Strategy - 13 May 2015, Johannesburg
Master competitive strategy! Attend a session, with Harvard Business Professor Ramon Casadesus-Masanell, Regenesys' Dr Marko Saravanja and a panel of strategy experts at Regenesys' Sandton campus on 13 May 2015. Read more >>


Customer Engagement Marketing Conference - 3 Jun 2015 to 4 Jun 2015, Johannesburg
Arm yourself with the latest knowledge and real solutions to successfully engage with your existing and prospective clients and make sure your brand thrives in the connected consumer space! Read more >>


NextTen Customer Experience Management - 4 Jun 2015 to 5 Jun 2015, Cape Town | 11 Jun 2015 to 12 Jun 2015, Johannesburg
A best next practice workshop delivered by two of the world's leading experts in customer experience management and customer loyalty. Read more >>


Tembisa Lifestyle Market
Ik - 17 May 2015, Johannesburg

Advanced Executive PA/EA Summit 2015
Dynamic Eagle Training & Networking - 20 May 2015 to 22 May 2015, Sun City

Networking Breakfast
PRISA/PRCC - 21 May 2015, Randburg, Johannesburg

Just Design It 4th
Just Design It - 12 Aug 2015 to 14 Aug 2015, Bloemfontein

5th Annual Customer Experience
Fexton Conferences - 17 Aug 2015 to 18 Aug 2015, Johannesburg

SEAexpo 2015
C-Major Productions - 4 Sep 2015 to 5 Sep 2015, Johannesburg

Business Entrepreneurship and Franchise Expo
Thebe Reed Exhibitions - 10 Sep 2015 to 13 Sep 2015, Johannesburg

Upcoming events
SABC Education Career Indaba - 18 May 2015 to 19 May 2015, Johannesburg
South Africa's number one destination for students, learners, job seekers and young professionals. Read more >>


The writing coach course
SA Writer's College - 12 May 2015, Countrywide | 19 May 2015, Countrywide | 26 May 2015, Countrywide | 2 Jun 2015, Countrywide | 23 Jun 2015, Countrywide | 30 Jun 2015, Countrywide

Writing for the Web Course
SA Writer's College - 12 May 2015, Countrywide | 19 May 2015, Countrywide | 26 May 2015, Countrywide | 2 Jun 2015, Countrywide | 23 Jun 2015, Countrywide | 30 Jun 2015, Countrywide

Die Tydskrifjoernalistieke Kursus
SA Writer's College - 12 May 2015, Countrywide | 19 May 2015, Countrywide | 26 May 2015, Countrywide | 2 Jun 2015, Countrywide | 23 Jun 2015, Countrywide | 30 Jun 2015, Countrywide

Effective Customer Care
Front Foot Strategic Consulting - 12 May 2015, Randburg | 19 Jun 2015, Randburg

Reputation risk management master class
The Reputation Go-to Guy - 12 May 2015 to 13 May 2015, Johannesburg

Social media workshop
Quo Vadis Communications - 13 May 2015, Johannesburg

Quotes
David Brinkley
"A successful man is one who can lay a firm foundation with the bricks others have thrown at him."
George Sand
"Work is not man's punishment. It is his reward and his strength and his pleasure."
Rabindranath Tagore
"Reach high, for stars lie hidden in you. Dream deep, for every dream precedes the goal."
Truman Capote
"Failure is the condiment that gives success its flavor."
Vaibhav Shah
"Whenever you see a successful person, you only see the public glories, never the private sacrifices to reach them."

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