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Launch of Caxton TV with Bona Mo
Caxton has extended its brand offering with the launch of Caxton Television and its first show, Bona Mo. Positioned as a branded television segment presentation, it is an extension of the magazine and not a TV version connecting Bona readers and SABC1 Viewers with advertising partners.
Linda Mali
This approach to providing meaningful and inspiring content in an innovative way is something that is echoed by Editor-in-Chief, Linda Mali. "The magazine is designed to empower and motivate our readers to be who they want to be and all the content we produce needs to remain inspiring to our readers and now our Bona Mo viewers as well. By keeping to our brand pillars of celebrity, food, beauty and fashion, relationships and family and careers and entrepreneurship, we can remain authentic with our content and promote our brands with integrity."
"This is definitely a first for a South African brand and a first for South African television and we look forward to the response from viewers, readers, advertisers and the Industry alike," concludes Anton Botes, GM for the Group.
