Get ready for Cannes Film Festival / Marche du Film

Mayenzeke Baza, Director of International Relations at ATFT says, "By participating in past international markets, we have been able to showcase the inspiring creativity, energy and passion of South African film that exists within our country. Exposing independent filmmakers to a global market helps nurture and refine their art and talent in a way that contributes to the sustainability of the SA film and TV industry."

Participating in such platforms is important in affirming South Africa's position as one of the world's top film and TV destinations. Filmmakers and producers are able to test their projects, in a real market, thus being informed on what works and what doesn't work when it comes to packaging a product for the global market.

Top tips

• Be prepared, you cannot predict where and when you could meet an influencer in the industry
• Research and try to find out everything about the festival, the organisations that are participating and their market.
• Know where you are going to be staying, having your meetings and where you are networking socially.
• It is also important to know who the key players are, so that you can recognise them and relate something relevant to their context
• Shortlist the companies and individuals that you want to reach out to and request meetings with them at least two months before the festival
• Package yourself and your project; update your business cards and profiles, include the poster and trailers of your projects in a professional manner
• Have a positive and optimistic attitude, look presentable and be on time. People enjoy talking to happy and professional people.
• Lastly and equally importantly, ensure that you follow up with the people that you have met soon after the festival whilst everything is still fresh.

Those looking to join these delegations can contact the organisation on +27 (0) 83 263 9489 or email gro.noitamrofsnartvtdnamlif@ekezneyam.