Independent Agency | Bizcommunity

Independent Agency | Bizcommunity

News

South Africa’s seventh edition of Agency Scope is set to start fieldwork in May 2027 (Image source: © 123rf )

Marketing & Media

Agency Scope 2027/28 to kick off in May 2027 with new additions

21 Oct 2026

The in-house versus agency debate is becoming less useful as the research doesn’t point to a one-way trip (Image source: @Brendan Church, UnSplash

Marketing & Media

Research shows the in-house versus agency debate is becoming less useful

20 Oct 2026

The Grand Effie, the highest honour recognising South Africa’s most effective campaign of the year, was awarded to Edelman South Africa and Women for Change for “The Unburied Casket” in the Non-Profit category (Image: @Bizcommunity)

Advertising

2026 Effie Awards SA celebrate inaugural Marketer of the Year and Agency of the Year

20 Oct 2026

More channels, more complexity: Clockwork rethinks how modern marketing gets made

Marketing

More channels, more complexity: Clockwork rethinks how modern marketing gets made

Issued by Clockwork 16 Oct 2026

Joe Public was crowned Independent Agency and Agency of the Year at Loeries (Image source: @ Loeries

Loeries Creative Week

#Loeries2026 | Joe Public takes top honours

10 Oct 2026

Marketing

Can one agency deliver brand and performance marketing... marketers don't think so

28 Sep 2026

For years the industry conversation has swung between two extremes: bring everything in-house, or trust it all to an agency, but now most marketers have quietly stopped having that argument (Image source: © 123rf )

Marketing

Marketers and agencies: Building hybrid set-ups, not choosing sides

31 Aug 2026

Marketing

Award-winning gin brand Ginologist appoints Penquin

Issued by Penquin 12 Aug 2026

Clockwork lands 30 Bookmark Awards finalists across 8 campaigns

Marketing

Clockwork lands 30 Bookmark Awards finalists across 8 campaigns

Issued by Clockwork 21 Jul 2026

Marketing

SA leading marketers say brand and performance marketing are no longer rivals

13 Jul 2026

It’s not about timing the feed. It’s about time in the feed

Digital

It’s not about timing the feed. It’s about time in the feed

Mathabatha Sexwale, Issued by Brave Group 3 Jul 2026

Nathan Reddy is the founder of Grid Worldwide. Source: Supplied.

Advertising

Grid Worldwide exits TBWA\SA in management buyout

3 Jul 2026

Image supplied.

ESG & Sustainability

Amazon-backed spekboom carbon removal programme to create 11,000 jobs

2 Jul 2026

Cannes Lions

#Cannes2026 | Heineken is Creative Brand of the Year

28 Jun 2026

The first Cannes 2026 winners have been announced (Image source: @ union )

Cannes Lions

#Cannes2026 | Joe Public kickstarts SA’s 2026 campaign

Danette Breitenbach 23 Jun 2026

Effie Worldwide has released the 2025 Effie Index (Image supplied)

Marketing

Global Effie Index: 2025’s most effective marketers, brands and agencies

17 Jun 2026

Marketing

The distinctiveness crisis: The tools are equal, the thinking is not

9 Jun 2026

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

The One Club for Creativity

Ogilvy and Promise top One Show ME & Africa rankings

19 May 2026

The Boundless team, with newly escaped from prison Fran Luckin. (I know Mouse is there somewhere...) (Image supplied)

Advertising

A prisoner, an escape mastermind and a mouse walk into an agency

Danette Breitenbach 12 May 2026

The Odd Number secures 2 bronze at 2026 Clio Awards

Advertising

The Odd Number secures 2 bronze at 2026 Clio Awards

Issued by The Odd Number 8 May 2026

Marketers and agencies need to ensure their values align (Image source: © 123rf )

Marketing & Media

Part 2: Less noise, more nerve | Marketers: Focus on headline earnings, not awards

4 May 2026

With more channels, more data, more expectations and less room for waste, marketers are under increasing pressure (Image source: © 123rf )

Marketing & Media

Part 1: Less noise, more nerve | How South African marketers are spending smarter; creating braver

30 Apr 2026

The awards were held on 16 April in Johannesburg. Source: Black At.

Advertising

Key marketing figures win at Dare Awards 2026

17 Apr 2026

Boundless becomes 51% Black-owned, 30% Black female-owned, and marginally more responsible

Advertising

Boundless becomes 51% Black-owned, 30% Black female-owned, and marginally more responsible

Issued by Boundless 14 Apr 2026

Research consultancy Scopen has turned gratitude into action with the launch of a new bursary initiative linked to its flagship Agency Scope study in South Africa. Pictured: Khensani Nobanda CMO Nedbank, Omolemo Sehole bursary recipient, Johanna McDowell Scopenn Africa partner, Cesar Vacchiano CEO Scopen global (Image supplied)

Education

Scopen Africa awards R90,000 inaugural bursaries

7 Apr 2026

In 2006 Johanna McDowell founded the Independent Agency Search & Selection Company. This year the company celebrates 20 years (Image supplied)

Marketing

20 years in, the business nobody believed in is still very much open for business

1 Apr 2026

Social and influencer marketing has become the fastest-growing sector of the global advertising industry (Source: @ The Alvin Report

Digital

Social-first: The future of brand building?

24 Mar 2026

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

Marketing & Media

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

23 Mar 2026

Advertising

Warc Effective 100: Unilever and Ogilvy Top 2025 Rankings

18 Mar 2026

Media

WPP maintains dominance in annual Warc Media 100 rankings

13 Mar 2026

A roundtable of agency leaders and marketers discussed the evolution of the global agency model at the recent Scopen Africa Decade Awards (Image supplied)

Marketing & Media

The evolution of agencies from FTE* to...

11 Mar 2026

The US is the most creative country in the world. Source: Warc.

Advertising

Warc's Creative 100 rankings released

10 Mar 2026

The inaugural Scopen Africa Decade Awards were announced at a special event held in Johannesburg on Tuesday, 24 February. Pictured: All the winners (image supplied)

Marketing & Media

A decade of consistency: Scopen Africa Decade Award recognise top leaders and agencies

Danette Breitenbach 25 Feb 2026

Improving education in South Africa, one school at a time

Education

Improving education in South Africa, one school at a time

Issued by Joe Public 18 Feb 2026

Agency Scope 2025 shows that reputation is now shaped as much by delivery and peer credibility as by visibility (Image source: © 123rf )

Marketing & Media

Agency Scope 2025 reveals top creative and media agencies

11 Feb 2026

Zahra Mirza (left) has been appointed group managing director and Nigel Matthews (right) as executive creative director for Boomtown (Image supplied)

Advertising

Dual leadership appointments sets agency up for its most ambitious chapter yet

6 Feb 2026

The Loeries Official Rankings 2025 have been announced with Joe Public dominating the top spots (Image source: © Loeries)

Loeries Creative Week

The Loeries Official Rankings 2025, Joe Public dominates top spots

2 Feb 2026

The real work in a new client–agency relationship begins after the pitch, when the honeymoon period is over, (Image source: © 123rf )

Marketing & Media

New client–agency relationships: Closing the gap between pitch and partnership

29 Jan 2026

Scopen is celebrating a decade in South Africa with an invitation-only anniversary event in Johannesburg on 24 February 2026 (Image source: © 123rf )

Marketing & Media

A decade of Insight: Scopen marks 10 years in SA

28 Jan 2026

The Agency Scope 2025 Survey shows an industry racing into AI while dreading the fallout (Image source: © 123rf )

Marketing & Media

EXCLUSIVE Agency Scope 2025 | What keeps marketers and agencies awake at night

21 Jan 2026

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Marketing

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Johanna McDowell 19 Jan 2026

The One Club for Creativity reveals 2025 Global Rankings

The One Club for Creativity

The One Club for Creativity reveals 2025 Global Rankings

5 Jan 2026

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Digital

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Issued by Brave Group 5 Dec 2025

All the FM AdFocus Awards winners (Image Danette Breitenbach © Bizcommunity)

Advertising

All the FM AdFocus Awards 2025 winners: Ogilvy leads the pack

26 Nov 2025

Ogilvy and SAB Carling Black Label 2023 winners of the IAS-sponsored FM AdFocus Partnership Award (Image: Source © AdFocus Awards )

Advertising

FM AdFocus Awards 2025: The power of partnership in a changing industry

21 Nov 2025

Ogilvy takes top honours at 2025 IAS Agency Credentials Award

Direct Marketing

Ogilvy takes top honours at 2025 IAS Agency Credentials Award

Issued by DMASA 18 Nov 2025

South Africa's Independent Agency Search & Selection Company (IAS) joined 34 global consultancies in closed-door sessions at AdForum 2025 in London (Source: © 123rf )

Marketing & Media

5 key trends from the AdForum Worldwide Summit 2025

11 Nov 2025

The Financial Mail AdFocus Awards shortlist is out (Image supplied)

Marketing & Media

The Financial Mail AdFocus Awards 2025 shortlist is out!

4 Nov 2025

Client belief in creativity powers historic win for Joe Public: Africa and the Middle East’s #1 agency

Loeries Creative Week

Client belief in creativity powers historic win for Joe Public: Africa and the Middle East’s #1 agency

Issued by Joe Public 27 Oct 2025

Source: © 123rf Choosing the right research partner is now as complex as selecting your creative agency says IAS

Marketing & Media

Why smart marketers treat research selection like an agency pitch

21 Oct 2025