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South Africa

Results for Independent+Agency

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Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA
Marketing & Media
Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

The third and final Warc Rankings has been released. Source: YouTube.
Marketing & Media
Warc Effective 100: The world's most effective campaigns and companies

25 Mar 2024

The campaign inspired political change in Honduras. Source: YouTube.
Marketing & Media
Ogilvy dominates as most awarded network in Warc Creative 100 for fourth consecutive year

12 Mar 2024

For new independent agency, Boundless, the future is a blank canvas
Marketing & Media
For new independent agency, Boundless, the future is a blank canvas

Issued by Boundless 4 Mar 2024

Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers
Marketing & Media
Agency Scope: Top creative and media agencies according to marketers

27 Feb 2024

Source: © Anne Spratt Agecny Scope 2023 has found that the trend of in-house marketing operations is starting to wan, as marketers start to respond to the post-Covid world
Marketing & Media
Scopen 2023 trend: In-house agency heading for the out house?

21 Feb 2024

How to maintain a startup culture when your business grows
Marketing & Media
How to maintain a startup culture when your business grows

Issued by TDMC 20 Feb 2024

Image supplied. Agency Scope’s Top 10 most admired media agency professions is headed up by Wavemaker's Merissa Himraj and half of the top 10, are women
Marketing & Media
Wavemaker's Merissa Himraj tops Agency Scope's Top 10 media professionals rankings

16 Feb 2024

Image supplied. The Agency Scope 2023 – 2024’s Top 10 top creative agency professionals have been revealed
Marketing & Media
Joe Public United's Pepe Marais and Xolisa Dyeshana lead Agency Scope's top creative professionals

14 Feb 2024

Source: © Shopright Holdings The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner
Marketing & Media
Unlocking agency methodologies: Why understanding operations is crucial for clients

Johanna McDowell 14 Feb 2024

The power of curiosity – and other lessons I’ve learnt
Marketing & Media
The power of curiosity – and other lessons I’ve learnt

Issued by TDMC 7 Feb 2024

Source: © The Good Things Guy Art Installation by Kilmany-Jo Liversage at Nando’s Maponya Mall in Soweto, Johannesburg
Marketing & Media
Agency Scope 2023-2024: Industry respect for Nando's marketing three times that of nearest rivals

29 Jan 2024

Mike Stopforth joins Flume Digital Marketing leadership team
Marketing & Media
Mike Stopforth joins Flume Digital Marketing leadership team

17 Jan 2024

Clockwork welcomes Sergio Santos-van Vuuren as public relations director
Marketing & Media
Clockwork welcomes Sergio Santos-van Vuuren as public relations director

Issued by Clockwork 16 Jan 2024

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope
Marketing & Media
Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Issued by RAPT Creative Agency 16 Jan 2024

Image supplied. The One Club for Creativity’s Global Creative Rankings 2023 have been announced with ? and us Dubai named the Regional Agency for the Middle East and Africa.
Marketing & Media
‿ and us Dubai named One Club's top Middle East and Africa agency

5 Jan 2024

Source: © 123rf Employees are an organisation’s biggest ambassadors, online and offline says Miliswa Sitshwele, head of social media at Flow Communications
Marketing & Media
6 tips to support employee ambassadors on social media

Miliswa Sitshwele, head of social media, Flow Communications 21 Dec 2023

Image supplied. Ogilvy SA was awarded two of the newly introduced trophies as Agency Scope's leading creative agency in overall market perception & overall competitor´s opinion in South Africa
Marketing & Media
Ogilvy SA, Carat SA and Promise Agency the first Agency Scope trophy recipients

30 Nov 2023

IAS agency credentials - 2 gold winners for 2023
Marketing & Media
IAS agency credentials - 2 gold winners for 2023

Issued by DMASA 13 Nov 2023

Image supplied. For the first time in South Africa, Agency Scope will replace certificates with trophies for the winners in six of its categories
Marketing & Media
Agency Scope introduces trophies for SA winners

14 Nov 2023

Source: © 123rf Marketers and agencies want to avoid a relationship that does not work following a pitch process
Marketing & Media
Post pitch relationships: Keep the glow when the real work hits hard

Johanna McDowell 13 Nov 2023

Source: Luum Awards For the first time, an African agency, Nigeria's X3M Idea, has been named Independent Agency of the Year at the Luum Awards
Marketing & Media
Nigeria's X3M Ideas wins Luum Awards Independent Agency of the Year - a first for Africa

9 Nov 2023

Source: © Chris Schippers From 5 to 9 November 2023, the bustling city of London will play host to the AdForum Worldwide Summit
Marketing & Media
AdForum's true value: Learning from visionaries, bringing home gold

30 Oct 2023

Image source: Pixabay from
Legal
SA drops the ball on anti-doping

Candice Meyer, Lize-Mari Doubell & Danica Jonker 13 Oct 2023

Midnight appoints creative industry veteran Nick Liatos as associate partner
Marketing & Media
Midnight appoints creative industry veteran Nick Liatos as associate partner

12 Oct 2023

Birdwatching at the Loeries: E1 State of the Nation
Marketing & Media
Birdwatching at the Loeries: E1 State of the Nation

3 Oct 2023

Source: © 123rf Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner says don't get caught out at pitching time
Marketing & Media
It's pitching time as marketers are looking ahead to 2024

Johanna McDowell 27 Sep 2023

Source: © 123rf ECI Media Management will incorporate Eley Consulting into its European business, effective immediately, which will see it extend its services into Africa
Marketing & Media
Deal sees media assurance auditing service extend into Africa

12 Sep 2023

Source:
Tourism & Travel
Historic Brazil-Africa air route to boost trade

Katja Hamilton 6 Sep 2023

Source: © 123rf With Agency Scope SA 2023/2024 fieldwork well into its third month with close to 200 interviews completed, the survey has enjoyed a very good response
Marketing & Media
Agency Scope SA 2023/2024: A very good response

21 Aug 2023

IAS Agency Credentials Award 2023: Guidance for a shot at the prize
Marketing & Media
IAS Agency Credentials Award 2023: Guidance for a shot at the prize

Issued by DMASA 17 Jul 2023

AdFocus entries are now open!
Marketing & Media
AdFocus entries are now open!

Issued by AdFocus Awards 10 Jul 2023

Source: © 123rf Already within the first three weeks of fieldwork over 150 marketers committed to an interview for Agency Scope
Marketing & Media
Agency Scope part of SA agency and marketing industry culture

6 Jul 2023

Source: Campaign Creators Even as we get used to remote and hybrid boardrooms and studios, nothing substitutes for in-person pitches writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner
Marketing & Media
Exclusive: The jury's in: Reality wins in visual versus virtual pitches

Johanna McDowell 26 Jun 2023

Agency credentials: Marketers look past awards to get to the grit
Marketing & Media
Agency credentials: Marketers look past awards to get to the grit

Issued by DMASA 23 Jun 2023

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report
Marketing & Media
Agency Scope SA 2023-24 field work to begin

13 Jun 2023

Marketing & Media
Kintaro wins Miway media business

6 Jun 2023

Celebrating GrowthLab's two-year anniversary: Empowering young talent at Clockwork
Marketing & Media
Celebrating GrowthLab's two-year anniversary: Empowering young talent at Clockwork

Issued by Clockwork 6 Jun 2023

Image supplied. The One Show 2023 Global Creative Rankings has named ? and us the Middle East & Africa Agency of the Year
Marketing & Media
‿ and us named One Show 2023 Global Creative Rankings Middle East & Africa Agency of the Year

25 May 2023

Image supplied. Grid Worldwide is the ADC 102nd Annual Awards Regional Agency of the Year for the Middle East and Africa with Muti in second place
Marketing & Media
Grid Worldwide top ranked regional agency in ADC 102nd Annual Awards Global Creative Rankings 2023

23 May 2023

IAS Agency Credentials Award 2023 beefs up agency opportunities to shine
Marketing & Media
IAS Agency Credentials Award 2023 beefs up agency opportunities to shine

Issued by DMASA 22 May 2023

Image supplied. Top winners in The One Show 2023 received a dazzling new One Show Pencil modelled after the original Pencil designed by industry legend George Lois
Marketing & Media
Apple crowned The Greatest at The One Show

22 May 2023

Rapt Creative: Building while the ship is sailing
Marketing & Media
Rapt Creative: Building while the ship is sailing

Danette Breitenbach 3 Apr 2023

Source © alphaspirit The fieldwork for Agency Scope South Africa 2023/2024 is set to make tracks in May,
Marketing & Media
Agency Scope SA: Divulging what marketers really think

17 Mar 2023

Source:
Marketing & Media
All the 2023 Dubai Lynx winners

16 Mar 2023

Joe Public celebrates 25th birthday by committing to growth of young creative talent for 25 years
Marketing & Media
Joe Public celebrates 25th birthday by committing to growth of young creative talent for 25 years

Issued by Joe Public 14 Mar 2023

Marketing & Media
IAS Board appoints Tebatso Masete as its director

13 Feb 2023

Joe Public rated the 15th best independent agency in The One Club Global Creative Rankings
Marketing & Media
Joe Public rated the 15th best independent agency in The One Club Global Creative Rankings

Issued by Joe Public 24 Jan 2023

Joe Public named Agency of the Year by Marklives
Marketing & Media
Joe Public named Agency of the Year by Marklives

Issued by Joe Public 23 Jan 2023

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