Independent Agency | Bizcommunity

Independent Agency | Bizcommunity

News

The Boundless team, with newly escaped from prison Fran Luckin. (I know Mouse is there somewhere...) (Image supplied)

Advertising

A prisoner, an escape mastermind and a mouse walk into an agency

Danette Breitenbach 12 May 2026

The Odd Number secures 2 Bronze at 2026 Clio Awards

Advertising

The Odd Number secures 2 Bronze at 2026 Clio Awards

Issued by The Odd Number 8 May 2026

Marketers and agencies need to ensure their values align (Image source: © 123rf )

Marketing & Media

Part 2: Less noise, more nerve | Marketers: Focus on headline earnings, not awards

4 May 2026

With more channels, more data, more expectations and less room for waste, marketers are under increasing pressure (Image source: © 123rf )

Marketing & Media

Part 1: Less noise, more nerve | How South African marketers are spending smarter; creating braver

30 Apr 2026

The awards were held on 16 April in Johannesburg. Source: Black At.

Advertising

Key marketing figures win at Dare Awards 2026

17 Apr 2026

Boundless becomes 51% Black-owned, 30% Black female-owned, and marginally more responsible

Advertising

Boundless becomes 51% Black-owned, 30% Black female-owned, and marginally more responsible

Issued by Boundless 14 Apr 2026

Research consultancy Scopen has turned gratitude into action with the launch of a new bursary initiative linked to its flagship Agency Scope study in South Africa. Pictured: Khensani Nobanda CMO Nedbank, Omolemo Sehole bursary recipient, Johanna McDowell Scopenn Africa partner, Cesar Vacchiano CEO Scopen global (Image supplied)

Education

Scopen Africa awards R90,000 inaugural bursaries

7 Apr 2026

In 2006 Johanna McDowell founded the Independent Agency Search & Selection Company. This year the company celebrates 20 years (Image supplied)

Marketing

20 years in, the business nobody believed in is still very much open for business

1 Apr 2026

Social and influencer marketing has become the fastest-growing sector of the global advertising industry (Source: @ The Alvin Report

Digital

Social-first: The future of brand building?

24 Mar 2026

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

Marketing & Media

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

23 Mar 2026

Advertising

Warc Effective 100: Unilever and Ogilvy Top 2025 Rankings

18 Mar 2026

Media

WPP maintains dominance in annual Warc Media 100 rankings

13 Mar 2026

A roundtable of agency leaders and marketers discussed the evolution of the global agency model at the recent Scopen Africa Decade Awards (Image supplied)

Marketing & Media

The evolution of agencies from FTE* to...

11 Mar 2026

The US is the most creative country in the world. Source: Warc.

Advertising

Warc's Creative 100 rankings released

10 Mar 2026

The inaugural Scopen Africa Decade Awards were announced at a special event held in Johannesburg on Tuesday, 24 February. Pictured: All the winners (image supplied)

Marketing & Media

A decade of consistency: Scopen Africa Decade Award recognise top leaders and agencies

Danette Breitenbach 25 Feb 2026

Improving education in South Africa, one school at a time

Education

Improving education in South Africa, one school at a time

Issued by Joe Public 18 Feb 2026

Agency Scope 2025 shows that reputation is now shaped as much by delivery and peer credibility as by visibility (Image source: © 123rf )

Marketing & Media

Agency Scope 2025 reveals top creative and media agencies

11 Feb 2026

Zahra Mirza (left) has been appointed group managing director and Nigel Matthews (right) as executive creative director for Boomtown (Image supplied)

Advertising

Dual leadership appointments sets agency up for its most ambitious chapter yet

6 Feb 2026

The Loeries Official Rankings 2025 have been announced with Joe Public dominating the top spots (Image source: © Loeries)

Loeries Creative Week

The Loeries Official Rankings 2025, Joe Public dominates top spots

2 Feb 2026

The real work in a new client–agency relationship begins after the pitch, when the honeymoon period is over, (Image source: © 123rf )

Marketing & Media

New client–agency relationships: Closing the gap between pitch and partnership

29 Jan 2026

Scopen is celebrating a decade in South Africa with an invitation-only anniversary event in Johannesburg on 24 February 2026 (Image source: © 123rf )

Marketing & Media

A decade of Insight: Scopen marks 10 years in SA

28 Jan 2026

The Agency Scope 2025 Survey shows an industry racing into AI while dreading the fallout (Image source: © 123rf )

Marketing & Media

EXCLUSIVE Agency Scope 2025 | What keeps marketers and agencies awake at night

21 Jan 2026

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Marketing

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Johanna McDowell 19 Jan 2026

The One Club for Creativity reveals 2025 Global Rankings

The One Club for Creativity

The One Club for Creativity reveals 2025 Global Rankings

5 Jan 2026

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Digital

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Issued by Brave Group 5 Dec 2025

All the FM AdFocus Awards winners (Image Danette Breitenbach © Bizcommunity)

Advertising

All the FM AdFocus Awards 2025 winners: Ogilvy leads the pack

26 Nov 2025

Ogilvy and SAB Carling Black Label 2023 winners of the IAS-sponsored FM AdFocus Partnership Award (Image: Source © AdFocus Awards )

Advertising

FM AdFocus Awards 2025: The power of partnership in a changing industry

21 Nov 2025

Ogilvy takes top honours at 2025 IAS Agency Credentials Award

Direct Marketing

Ogilvy takes top honours at 2025 IAS Agency Credentials Award

Issued by DMASA 18 Nov 2025

South Africa's Independent Agency Search & Selection Company (IAS) joined 34 global consultancies in closed-door sessions at AdForum 2025 in London (Source: © 123rf )

Marketing & Media

5 key trends from the AdForum Worldwide Summit 2025

11 Nov 2025

The Financial Mail AdFocus Awards shortlist is out (Image supplied)

Marketing & Media

The Financial Mail AdFocus Awards 2025 shortlist is out!

4 Nov 2025

Client belief in creativity powers historic win for Joe Public: Africa and the Middle East’s #1 agency

Loeries Creative Week

Client belief in creativity powers historic win for Joe Public: Africa and the Middle East’s #1 agency

Issued by Joe Public 27 Oct 2025

Source: © 123rf Choosing the right research partner is now as complex as selecting your creative agency says IAS

Marketing & Media

Why smart marketers treat research selection like an agency pitch

21 Oct 2025

Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, will be at the AdForum Worldwide Summit, which takes place next week in London.

Marketing & Media

IAS represents SA on global ad forum

15 Oct 2025

Joe Public named Agency of the Year at 2025 Loerie Awards

Loeries Creative Week

Joe Public named Agency of the Year at 2025 Loerie Awards

Issued by Joe Public 15 Oct 2025

Source: © 123rf Forward-thinking CMOs are reshaping the way creative and media intersect as integrated briefs become standard practice

Marketing & Media

Building responsive systems: Integrating creative and media

14 Oct 2025

Source: © 123rf The Broadcast Research Council of South Africa (BRC) is pleased to announce that following its rigorous Radio Audience Measurement System (RAMS) Request for Proposal (RFP) process, which concluded in June 2025

Radio & Audio

Rams contract awarded to new media measurement company

13 Oct 2025

Loeries Agency of the Year Joe Public (Image: Loeries, ER Lombard, Gallo Images)

Loeries Creative Week

#Loeries2025 Night 2 | All the winners

11 Oct 2025

Marketing

In search of agencies at speed: The case for the fast track pitch

2 Oct 2025

Source: © 123rf One of three of Agency Scope's preliminary findings is AI. "Right now, AI feels like electricity in 1890. We know it will power everything, but most of us are still figuring out where to plug it in" - FMCG marketer

Marketing & Media

Agency Scope 2025's 3 preliminary findings: A glimpse into marketers’ changing expectations

15 Sep 2025

Source: © 123rf The Broadcast Research Council of South Africa has appointed GfK (an NIQ company) to design and deploy the country’s new total video measurement service

Research

BRC announces continuity with GfK appointment as Nielsen exits SA

12 Sep 2025

Source: © 123rf Scopen’s eighth edition of its Agency Scope study in Mexico has found that brands in Mexico are betting on creativity more than ever to stand out and agencies increase their creative recognition

Marketing & Media

Part 2: Agency Scope Mexico – Brands bet on creativity more than ever to stand out

8 Sep 2025

Advertising

RMB brand film: Talent is the heart of our business

8 Sep 2025

Staying Odd, leading forward: The Odd Number appoints new MD and ECD

Advertising

Staying Odd, leading forward: The Odd Number appoints new MD and ECD

8 Aug 2025

Kendrick Lamar and Dave Free launch Project 3, a global creative agency

Advertising

Kendrick Lamar and Dave Free launch Project 3, a global creative agency

4 Aug 2025

Meet the judges of the IAS Agency Credentials Award

Direct Marketing

Meet the judges of the IAS Agency Credentials Award

Issued by DMASA 1 Aug 2025

Source: © 123rf The year ahead brings a perfect storm of marketing pressures. Are your agency partners ready?

Marketing & Media

Preparing for 2026: Why the clock is already ticking for marketers

29 Jul 2025

Source: © 123rf The IAS Media Assurance Masterclass Series reveals that 70% of procurement professionals are
overwhelmed by marketing contracts, while agencies quietly exploit the gaps

Marketing & Media

Overwhelming marketing contracts, agencies quietly exploit the gaps

16 Jul 2025

From deck to DNA: Embedding culture in your credentials

Direct Marketing

From deck to DNA: Embedding culture in your credentials

Issued by DMASA 15 Jul 2025

Source: © 123rf For the first time in the decade-long history of Agency Scope in South Africa, participation is on track to surge to a record 710 interviews

Marketing

Marketers make their voices heard, as Agency Scope participation almost quadruples

8 Jul 2025