SoundInsights polled East Coast Radio and Jacaranda FM's audiences to gauge consumer behaviour in 2021...
If we think about the past year in business, the subscription and as-a-Service (aaS) economy has to be at the top of the trend lists...
Daniel Teixeira 16 hours ago
Pineapple has closed their Series A round at R80m in total. Notable investors on the ticket are Lireas Holdings, the Asisa ESD Fund, E4E, Vunani Capital and the Old Mutual Enterprise & Supplier Development Fund....
DPO South Africa's SiD Secure EFT has released its new platform sporting a slick new user interface and performing up to 82% faster than previous iterations...
Issued by DPO South Africa 18 hours ago
Raja Rajamannar, chief marketing and communications officer and president, Healthcare Business at Mastercard, has been selected as winner of The One Show 2021 CMO Pencil...
It has never been more important for marketing organisations to be data-driven to deliver business results...
Denise Persson 22 Jul 2021
It's widely accepted that change is the only constant in the modern business environment. If businesses don't build marketing strategies with built-in flexibility, they won't be able to adapt to and respond to this change...
James Bayhack 21 Jul 2021
The IAB SA is hosting its 28th episode this week, and we spoke to Ansa Leighton and Franscoe Bouwer to find out what's on the agenda...
Dentsu International announced that Fred Levron has been named global chief creative officer. This executive role will see Levron leading the network's holistic creative agenda and its portfolio of creative agencies worldwide...
Issued by Dentsu 20 Jul 2021
When brands incorporate personalisation into their digital marketing strategies, they build stronger relationships with their customers, retain them for longer, encourage word-of-mouth referrals and create better experiences for new customers...
Issued by G&G Digital 20 Jul 2021
South Africa's tourism sector has taken a heavy beating over the past year, but there are signs that there is still a desire for travel for those establishments that can afford to wait...
We've got bots to the left of us, intelligent assistants to the right, and here we are - stuck in the middle with a bold statement: A chatbot won't solve all your problems...
Issued by Praekelt 19 Jul 2021
James Hickman, head of sales at Altron Karabina, wants to clear up some misunderstandings that some people might still have with digital transformation...
Originating on Japanese mobile phones in 1997, the colourful emoji icons gained popularity in the West and worldwide in the 2010s...
Relevance is central to commercial success, but it is not as simplistic as it sounds, and requires a strategic marketing mindset within the strategy of the business...
Despite companies investing in technology to make customer service an easier experience, there is still a gap between the company in question and good service...
Wynand Smit 15 Jul 2021
In a post-pandemic world, every company must pivot to a digital-first customer engagement model to survive...
Robin Fisher 15 Jul 2021
The end of third-party cookies is set to transform targeted advertising; changing how companies collect and store customer data. Here's how you can manage the change without disruption...
Issued by Wunderman Thompson 15 Jul 2021
The One Club has detailed the jury of leading brand-side marketers who will meet virtually to select the winner of the prestigious CMO Pencil Award...
The modern customer expects the process of engaging with a brand to be simple and easy...
Shaun van Rooyen 14 Jul 2021
The Chief Marketing Officer (CMO) Council, in partnership with Evocalize, published a new report, The Exponential Power Of Collaborative Marketing...
For many organisations, reaching customers through various channels has been a key focus over the last few years - especially as consumers started embracing more and more digital channels...
Want to know why your organisation should be paying attention to code? Vutlhari Rikhotso, CTO of Basalt Technology, provides the answer...
Vutlhari Rikhotso 12 Jul 2021
Like most brands, automotive brands have been moving more of their budgets toward digital marketing even before the pandemic started...
Glenn Jeffrey 12 Jul 2021
Telviva Omni brings formerly disparate channels back together and glues them into a seamless, single view, whether it is voice, web chat, WhatsApp or email...
Rob Lith, Issued by Telviva 12 Jul 2021
Shallow, yet deeply self-indulgent; wielding attention spans as short as their list of achievements while sporting an annoying penchant for gifs, memes and trophies...
Berniece Hieckmann 12 Jul 2021
Counter to the tired comedy tropes about customers wishing they could "just speak to an actual human being", most people would actually rather solve queries and problems themselves...
Ryan Falkenberg 9 Jul 2021
If the state of our inboxes are anything to go by, most companies spent the last week of June in a desperate scramble to be compliant with SA's PoPI Act (PoPIA)...
Greg Gatherer 9 Jul 2021
Imagine walking into your favourite fashion store, and instead of finding racks of clothing filled with items you have no interest in, the items that appeal to you are on display in front of you. Curated just for you...
Rob Noble 8 Jul 2021
Social media has become a critical tool in effective customer experience and communication, here's why...
Elzane Dougall 8 Jul 2021
Encouraging event attendees to capitalise on the e-commerce growth trajectory, Ecommerce Challenge speakers shared their insights, lessons and tips for online and entrepreneurship success...
Lauren Hartzenberg 6 Jul 2021
The Covid-19 pandemic has changed how retailers market their products, with some opting for online media advertising, increasing competition for eyeballs and attention in this space even more...
Approximately 58% of retail professionals say the pandemic accelerated new technology-related product launches at their company, according to the new report...
With online retail volumes booming, Craig Bellingham, founder and CEO of Studio[K]irmack, advises digital brands of all sizes to lean into emerging photographic technologies and processes, to take their e-commerce business to the next level...
Issued by Studio[K]irmack 5 Jul 2021
The IAB SA recently hosted its 27th insight event and speakers addressed how they use purpose-driven marketing to make a significant change...
We live in a world where our interests are tracked by our online searches, our social media is open to the public eye and someone can get to know you by simply typing your name in a search bar...
Belinda Unterslak 30 Jun 2021
Sixty-five percent of global banking executives believe branch-based banking will be "dead" within five years, according to a new report...
Wellness Warehouse has opened three new-look stores, reflecting the company's brand refresh and offering an elevated in-store customer experience...
Lauren Hartzenberg 24 Jun 2021
The winners of the Warc Awards for Effectiveness has been announced...
Finalists for the 2021 IAB Bookmark Awards have been revealed...
Issued by IAB South Africa 21 Jun 2021
The IIE School of Hospitality & Service Management will be holding an open day at its two campuses in Stellenbosch and Johannesburg on Saturday, 26 June from 9am to 12pm for its July intake.
Location intelligence leverages the location of customers, products and services to perform planning and analytics that enhance the customer experience, explains Master Data Management's MD...
Gary Allemann 18 Jun 2021
Standing out in a competitive industry like insurance is a challenge. To remain competitive, insurers must understand how to successfully serve their customers while keeping costs low...
Ndagi Job Goshi 17 Jun 2021
Marketers are seeking innovative ways to get the right content in front of potential customers and to manage the increasing number of digital touchpoints throughout the customer journey...
Nick Durrant 15 Jun 2021
Zara is currently refurbishing its flagship store at Victoria Wharf Shopping Centre in Cape Town in order to make it the brand's newest concept store in South Africa...
The great tourism recovery race has begun and to meet the 'new wave' of travel guests and their sceptical strains, South African hoteliers are turning to innovative tech tools...
Niels Verspui 14 Jun 2021
Tech trends shaping the customer engagement experience in the financial services sector is seeing a growing competition from challenger banks and new technologies that can help traditional players enhance their customer experience and keep up with the disruptors...
Katlego Tong, Issued by Israel Trade Office to South Africa 14 Jun 2021
The Ad Forum Global Summit - the third virtual one that has been held - took place over six days with morning and afternoon sessions...
Johanna McDowell 11 Jun 2021