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Kantar launches South Africa's biggest ever consumer panel
Kantar launches South Africa's biggest ever consumer panelArticle

Kantar's Worldpanel division has launched a new consumer panel in South Africa. The new panel tracks 6,500+ households to bring fast, accurate and granular insights for a complete view of SA consumers...

Issued by Kantar 28 Apr 2021

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SA consumers express willingness to help combat sustainability issuesArticle

As Earth Day is observed around the world on 22 April, new research on sustainability commissioned by Mastercard reveals a marked increase in consumer passion for the environment...

22 Apr 2021

Damir Khabirov via
SA consumers increasingly anxious about finance and healthArticle

Deloitte's latest State of the Consumer tracker shows South Africans are currently most concerned about finances - even more so than the health impact of Covid-19...

15 Apr 2021

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E-commerce to account for half of global retail growth by 2025Article

By 2025, e-commerce will expand by an additional $1.4tn, and account for half the growth in the global retail sector...

25 Mar 2021

#EcommerceDay2021: Clever click options boost SA's online grocery sector
#EcommerceDay2021: Clever click options boost SA's online grocery sectorArticle

Grocery shopping in SA has changed forever as consumers have become comfortable with shopping for day-to-day groceries online, says NielsenIQ's Kelly Arnold...

Kelly Arnold 12 Mar 2021

IAB SA Research Council empowers the industry with data-driven insights
IAB SA Research Council empowers the industry with data-driven insightsArticle

The objective of the IAB SA/PwC Online AdSpend Report is to effectively quantify the size of internet (online and mobile) revenues in South Africa based on actual figures...

Liesl Sadie, Issued by IAB South Africa 5 Mar 2021

Sportscene shines a light on TFG's digital transformation
Sportscene shines a light on TFG's digital transformationArticle

There is plenty of talk about digital innovation and disruption in the retail sector but TFG's Sportscene brand walks the talk. The brand's app includes a media channel attracting up to a million views a month and a livestream radio station...

Issued by TFG (The Foschini Group) 11 Feb 2021

#Newsmaker: Dhatchani Christian returns to South Africa as MD of Delta Victor Bravo
#Newsmaker: Dhatchani Christian returns to South Africa as MD of Delta Victor BravoArticle

With more than 20 years of strategy, marketing and consumer research experience and having worked with a wide spectrum of leading global, multi-national and local brands, Dhatchani Christian has been appointed as managing director at Delta Victor Bravo...

Evan-Lee Courie 9 Feb 2021

IQbusiness fast-tracks its growth and market research expansion with nudge acquisition
IQbusiness fast-tracks its growth and market research expansion with nudge acquisitionArticle

South African independent management and technology consulting firm, IQbusiness, announced that it has acquired innovative insights agency, nudge, as part of a targeted merger and acquisition (M&A) strategy to ramp up organic growth and diversify its offering...

Issued by nudge 3 Feb 2021

#BizTrends2021: Safety vs sustainability - the packaging industry's key conundrum
#BizTrends2021: Safety vs sustainability - the packaging industry's key conundrumArticle

The pandemic calls for a paradigm shift in how the packaging industry meets consumer's safety concerns while addressing the threat of climate change...

Nthabiseng Motsoeneng 6 Jan 2021

#BizTrends2021: What will customers expect from you in 2021?
#BizTrends2021: What will customers expect from you in 2021?Article

Now that 2020 is behind us, we can draw on some insights to guide businesses on what we are likely to see in 2021...

Robin Fisher 5 Jan 2021

Black Friday period shows disappointing growth for technical goods retail
Black Friday period shows disappointing growth for technical goods retailArticle

South Africa's technical consumer goods market sees subdued spending as consumers weigh up each purchase carefully, trade up for better value and make strategic purchases for the home...

Issued by GfK South Africa 23 Dec 2020

Lockdown has expanded the data universe for South African marketers
Lockdown has expanded the data universe for South African marketersArticle

Even with the good news about successful vaccine trials around the world, we're most likely still months away from the end of the Covid-19 pandemic. Consumer behaviour is far from returning to normal...

Grant Lapping 18 Dec 2020

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The 'new normal' behaviour driving SA's retail environmentArticle

The past few months have brought unprecedented uncertainty, complexity and change to the FMCG and retail industry across the globe...

Giuliana Dias 9 Dec 2020

Oh oh oh oh Yes! Oros gets a trendy new upgrade
Oh oh oh oh Yes! Oros gets a trendy new upgradeArticle

Just Design Jhb brings retro-futurism to a family favourite...

Issued by Just Design 3 Dec 2020

TrendER acquires InfoQuest
TrendER acquires InfoQuestArticle

TrendER is a full service 100% Black-owned advertising agency with consumer insights at the core of everything they do. TrendER has recently acquired 51% share holding of Tell Us About It (Pty) Ltd trading as infoQuest...

Issued by TrendER 18 Nov 2020

PlatAfrica jewellery design competition winners revealed for 2020
PlatAfrica jewellery design competition winners revealed for 2020Article

PlatAfrica aims to promote innovation and technical expertise in platinum jewellery design and manufacturing in South Africa and provide international exposure to jewellers, apprentices and students...

17 Nov 2020

8 years of Iketsetse Zenzele "Wallet Wise": Leaving a brand legacy through radio dramas
8 years of Iketsetse Zenzele "Wallet Wise": Leaving a brand legacy through radio dramasArticle

Radio dramas have long been a powerful tool to captivate audiences through creative storytelling. The format touches on education, information and entertainment in a way that others can only dream of, and as a result it's no surprise that many corporate marketing campaigns still lean on it as part of a broader strategy to reach their target audience...

Justin Keats, Issued by MediaHeads 360 16 Nov 2020

Finalists announced for PlatAfrica 2020 jewellery design competition
Finalists announced for PlatAfrica 2020 jewellery design competitionArticle

PlatAfrica announces finalists for 2020 jewellery manufacturing and design competition...

26 Oct 2020

Rising grocery costs are impacting shopper behaviour
Rising grocery costs are impacting shopper behaviourArticle

The perception amongst the majority of consumers is that the cost of groceries has increased since the lockdown was first implemented in South Africa in late March and this is having an impact on shopping habits...

Issued by Ask Afrika 7 Oct 2020

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PRC report delivers insights on food and grocery retailingArticle

The PRC has released a presentation on Food & Grocery Retailing Insights drawn from its Publisher Audience Measurement Survey 2019...

Britta Reid 2 Oct 2020

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What can marketers learn from the phenomenon that is "Jerusalema"?Article

Siya Metane, founder and CEO, SlikourOnLife, talks about how the song "Jerusarema" by Master KG has taken the world by storm unexpectedly and what marketers can learn for this whole phenomenon...

Siya Metane 22 Sep 2020

5 imperatives when reimagining go-to-market strategies post pandemic
5 imperatives when reimagining go-to-market strategies post pandemicArticle

The coronavirus pandemic has hampered companies' go-to-market strategies everywhere, but nowhere has the disruption been more severe than in emerging markets...

Stefano Niavas 8 Sep 2020

Gustavo via Pexels
Global consumers ease back into in-store shopping - reportArticle

With Covid-19 lockdown measures around the world easing, just under three-quarters of global consumers report feeling comfortable returning to physical stores since lockdowns have eased...

4 Sep 2020

Image source: .
Building relationships with your audience is the best marketing strategyArticle

Rirhandzu Shingwenyana discusses how you can use a marketing strategy to build relationships with your audience...

Rirhandzu Shingwenyana 26 Aug 2020

Image source: Screengrab from Chicken Licken ad on .
Brand advertising must acknowledge Covid-19 to cut throughArticle

Heather Tluczek, managing director, InSites Consulting South Africa writes that brands need to remain agile in their response to customers' new and constantly shifting needs, as well as the emotional bandwidth of consumers...

Heather Tluczek 20 Aug 2020

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Covid-driven shift in consumer values and spending behaviourArticle

Businesses need to pay attention to a new customer as we enter Level 2 lockdown, says customer experience specialist Nathalie Schooling...

20 Aug 2020

1 in 4 consumers tried a new brand during pandemic - global report
1 in 4 consumers tried a new brand during pandemic - global reportArticle

A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...

12 Aug 2020

How to re-engage consumers to speed up post-pandemic recovery
How to re-engage consumers to speed up post-pandemic recoveryArticle

Understand how six distinct consumer tribes can help marketers to reshape their messaging, consumer experiences and even their innovation plans to drive recovery...

Issued by Kantar 24 Jul 2020

Image credit: Retha Ferguson from Pexels
Covid-19 impact on consumption patterns in Africa's key marketsArticle

Prior to the pandemic, Africa was identified as one of the fastest-growing consumer markets in the world, with household consumption growing even faster than GDP...

23 Jul 2020

What's influencing where South Africans shop during lockdown?
What's influencing where South Africans shop during lockdown?Article

Cash-strapped consumers are not just concerned about pricing when grocery shopping, but also about the measures taken by retailers to ensure shopper safety during the pandemic...

2 Jul 2020

A new organisational structure for a new era
A new organisational structure for a new eraArticle

What the Covid-19 pandemic and subsequent lockdown has highlighted is the need for businesses to transform digitally. Ironically, BMi Research had embarked on a journey of organisational redesign prior to the onset of the pandemic...

Kevin Kruger, Issued by BMi Research 1 Jul 2020

The 50-year evolution of the Game brand
The 50-year evolution of the Game brandArticle

Popular South African retailer Game celebrates 50 years of trade this year...

26 Jun 2020

Photo by Christin Hume on .
Are you ready to commit to a long-term relationship with content marketing?Article

Louisa du Toit, founder of Maidenand shares reasons why she believes content marketing should be at the centre of how you interact with your community to help grow brand advocacy and trust...

Louisa Du Toit 16 Apr 2020

Billions of used smartphones set to enter the market
Billions of used smartphones set to enter the marketArticle

5G smartphone upgrades could see nearly a billion used devices enter the market across the globe in 2020...

31 Mar 2020

Chris Moerdyk
Marketing is in chaos. Especially advertising, PR and sponsorshipArticle

The marketing environment in South Africa is in chaos. There is no other way of describing the loss of R50bn a year through ill-considered strategy, bad advertising and lack of research...

Chris Moerdyk 25 Feb 2020

Fundi's top 5 educational trends for the year
Fundi's top 5 educational trends for the yearArticle

The past decade has seen a radical shift in education and, often, disruptive evolution of the collective industry. From free tertiary education all the way through to the rise of EdTech, the next 10 years promises to be equally exciting to watch - starting in 2020...

30 Jan 2020

Nearly R4k avg. spend predicted during Black Friday, Cyber Monday in SA
Nearly R4k avg. spend predicted during Black Friday, Cyber Monday in SAArticle

South African consumers are planning to spend 36% more this year than in 2018 during the Black Friday/Cyber Monday sales...

21 Nov 2019

Nielsen uncovers the true state of the SA consumer mindset
Nielsen uncovers the true state of the SA consumer mindsetArticle

The 2019 Nielsen South Africa Shopper Trends Report has found that 'lowest prices' are no longer the key driver of store choice in the country...

16 Oct 2019

Unpacking SA consumers' in-store wine selection
Unpacking SA consumers' in-store wine selectionArticle

Dr. Nadia van der Colff recently completed one of the largest wine consumer research studies in South Africa. More than 2,000 South African wine drinkers participated...

9 Oct 2019

Image credit: Stocksnap via Pixabay
'I'll have what she's having' - how and why we copy the choices of othersArticle

Imagine you're dining out at a casual restaurant with some friends. After looking over the menu, you decide to order the steak. But then, after a dinner companion orders a salad for their main course, you declare: "I'll have the salad too."

Kelly Haws, Brent McFerran and Peggy Liu 18 Sep 2019

2019 Sunday Times/Sowetan Shopper Survey reveals SA's favourite retailers
2019 Sunday Times/Sowetan Shopper Survey reveals SA's favourite retailersArticle

Shoprite took the title as South Africa's favourite retailer in the 2019 Sunday Times/Sowetan Shopper Survey. Clicks and Pick n Pay came 2nd and 3rd respectively...

5 Sep 2019

25 years young! Red Cherry Interactive celebrates its silver anniversary with a fresh new positioning
25 years young! Red Cherry Interactive celebrates its silver anniversary with a fresh new positioningArticle

Red Cherry Interactive is repositioning itself as a full-service advertising agency, with strategic, creative, media, digital, PR, event and activations divisions offering above- and below-the-line solutions...

Issued by Red Cherry Interactive 12 Aug 2019

Image credit: Ryoji Iwata on Unsplash.
#FutureFit Yourself: Going back to basicsArticle

To be "warriors" of change, marketers need to solve tomorrow's problems today...

Carmen Murray 8 Aug 2019

The Star, hit the newsstands with a blank cover today. Image supplied.
The Star publishes blank coverArticle

Johannesburg's The Star hit the newsstands with a blank cover on Wednesday, 24 July 2019 to launch Japan Tobacco International (JTI)'s independent research about the inefficacy of unbranded, plain cigarette packaging...

24 Jul 2019

Image credit: Elliott Stallion on Unsplash.
The politics of branding: Does politics need good marketing?Article

Michelle Beh from The Jupiter Drawing Room CT asks "Does politics need good marketing?"...

Michelle Beh 24 Jul 2019

Image credit: William Iven on Unsplash
An introduction to evidence-based marketingArticle

Empirically-based studies can help to explain and predict effective communication, giving us the tools and knowledge to execute much better marketing...

Kirsty Dugmore 16 Jul 2019

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