The competition created awareness around MTN's airtime and cellphone specials and Zukiswa entered three times by SMS-ing the word 'Salebration'. She was automatically entered into the lucky draw.
Zukiswa works in the Transkei and commutes every Friday via taxi or bus to Port Elizabeth to visit her family and friends at home. On Sundays, she travels to Pedi where she is a volunteer at her church before heading back to the Transkei in time for work on Monday. If there is no money, Zukiswa has to rely on others for lifts or she hitchhikes.
The cost and time involved to travel these great distances on a weekly basis has become difficult for her. "I prayed daily for someone to help me and now my prayers are answered thanks to MTN," she says.
The in-store promotional campaign and competition prize handover was coordinated by Zinto Marketing Group who was there to hand the keys to Zukiswa. She is currently learning to drive and obtain her driver's licence.
For further details, contact Zinto Marketing Group www.zinto.co.za