The Brave Group is an assembly of specialist marketing and communication companies that work independently or as a group to guide clients towards more interesting, braver solutions to business challenges.
During our ongoing design process of the Brave Group, we scrapped away the traditional agency model thinking and asked ourselves how we can build the ultimate brave team executive to create the next evolution in independent thinkers and agency. Post assessment of the economy and the marketing/advertising industry, we realised that although we are doing a lot as an industry - there is a lot we don't yet grasp and we know we needed the following factors to walk towards real answers: 14 Mar 2019Read more
As Finance Minister Tito Mboweni addressed a nation of over 50 million people, advertising agency Brave Group in collaboration with well-known insurance house and client Momentum, listened and understood the impact the minister's plans would have on ordinary South Africans. Without wasting much time, Brave Group offered the public some solutions from Momentum to help respond to challenges posed by the Budget. How was this executed? A real-time electronic billboard display with key Budget Speech takeouts and solutions, on Alice Lane, one of the busiest areas in Sandton. 28 Feb 2019Read more